Piyush Kumar Sharma
Noida
Summary
Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to come up with interesting ideas for digital marketing and to work in a learning and challenging environment, utilizing my skills and knowledge to the best of my abilities and contributing positively to my personal growth as well as growth of the organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Account Manager
Adobe
11.2023 - Current
- Managing multiple North American clients with a quarterly spend of around $15M.
- Complete stakeholder management, Client interaction.
- Leading weekly performance calls with the client
- Led strategic decision-making in QBR/HBR, providing actionable insights.
- Led the major promotion strategies of the client resulting in around 10% less spend, 15% more conversions at 2% less CPA
- Utilization of new features in Google ads, resulting in same number of conversions at lower CPA
- Identified new growth opportunities within client accounts.
- Oversaw campaign pacing, performance analysis, and reporting.
- Optimizing paid media campaigns on Google Ads, Bing Ads, Adobe Advertising, and Adobe DSP.
- Provided a detailed analysis and strategic recommendations on competitor campaigns, leading to the successful launch of new initiatives.
- Assisting in the development of programmatic advertising strategies, working closely with media teams
- Media buying through Adobe DSP from RTB and private market deals.
- Campaign optimization to improve the performance of KPI depending on the goal.
- Analyzing and reporting on programmatic campaign performance, providing insights for optimization and future strategy
Marketing Specialist
Magnit Global
02.2023 - 11.2023
- Company Overview: Adobe
- Managing - Adobe Creative cloud account with quarterly budget of $10+ Mn
- Discovering new opportunities to expand the product reach
- Marketing strategy, budget planning and regular optimization
- Managing end to end account activities on platforms like Google ads, Bing Ads, and Adobe Advertising Cloud
- Regular performance and strategy discussion with the stakeholders
- Leading weekly performance calls with stakeholders
Media Sr Associate- 1
Merkle Sokrati
08.2021 - 02.2023
- Handling Google Ads Accounts for clients
- Managing Google Search Ad campaigns with specific client needs
- Providing weekly report for accounts, SQR, Optimization sheet, Keyword structure, Ad copies
- Auditing client’s accounts & managing reporting dashboards in Excel
- Provides recommendations and executes strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Daily Budget Pacing
- Take active part in business review meetings
SEM Analyst
Uplers
02.2021 - 08.2021
- Running Google Ads Campaign for clients as well for inhouse
- Create strategies, execute, analyze and report as per the client’s goals and objectives
- Generating weekly and monthly client reporting for all major metrics, goals tracking, and other paid search initiatives
- Optimizing ad copy and landing pages for paid search engine marketing campaigns
- Paid campaigns on social media platforms (Facebook, Twitter, Linkedin)
PPC Analyst
Fluper
09.2019 - 02.2021
- Paid campaigns for inhouse and for clients
- Running Google Ad Campaigns (Search, youtube, Discovery, App Installation, Display, Apple Search Ads)
- Paid campaigns on social media platforms (Facebook, Twitter, Linkedin, Instagram)
- Have also set-up native ads (Taboola, outbrain) and on Quora
- Competitor Analysis for the clients
- Landing page suggestion and creation for paid marketing campaigns for inhouse
- Also Handling the Social Media Analysis for the Digital marketing Clients
- Handling the team of 6 persons
- Received the best PPC Employee of the Year Award
- Handling the team of 6 members
Digital Marketing Executive
AsiaTech INC
11.2018 - 09.2019
- Handle and manage activities related to digital marketing
- Organically optimize websites through: on page SEO and off page SEO
- Social Media Optimisation (Facebook, Twitter, Pinterest, YouTube, Instagram etc.)
- Paid campaigns on Facebook (Lead generation campaigns, video views, page promotion, post boosting)
- Google Ads Campaign (Search, display campaigns, click to call campaigns)
- Content optimization, keyword research, keyword planning, keyword optimization, competitor analysis
- Blog posting, Forum posting, Guestpost, Comments, Social bookmarking, Classifieds etc
- Handling the SMO team of 4 members
SEO Executive
Irvine Infocom Pvt Ltd
06.2017 - 07.2018
- To increase organic search of a site
- To optimize a site: On page and Off page
- Try to build relevant backlink for a sites
- Keyword optimization
- Keyword research and keyword planning
- Review a sites time to time on Google Analytics
- Social media campaigns
- Team leader of Off page SEO team
Education
Bachelor's degree - Electronics and Instrumentation Engineering
IEC College of Engineering And Technology
Greater NOida07.2017
Class 12 -
Kendriya Vidyalaya Sector-24
Noida04.2013
Class 10 -
Kendriya Vidyalaya Airforce Station Begumpet
SECUNDERABAD04.2011
Skills
- Data Analysis- MS Excel, Power Query, Power BI
- Performance Marketing- Google ads, Bing ads, Social Media ads, Adobe Advertising cloud
- Programmatic advertising- DV 360, Adobe DSP, CM 360
- Retargeting
- A/B Testing
- Google Analytics
Accomplishments
- Led the major promotion strategies for client resulting in 10% lower spend, 15% more conversions at 2% less CPA.
- Eliminated the duplicate conversion tracking issue from the account, resulting in high CPA but improved Google signals.
- Developed the entire audience strategy in the account because of which we are able to retarget our potential customers.
- Introduced the A/B testing in the account to identify the top performing landing pages to improve the CRO
- Increase market share- Provided a detailed analysis and strategic recommendations on competitor campaigns, leading to the successful launch of new initiatives.
Certification
- Adobe Search
- Adobe DSP
- Google ads
- Google Analytics
Additional Information
- Adobe CJA Certification
- Adobe Analytics Certification
- SQL
- Tableau
Timeline
Associate Account Manager
Adobe
11.2023 - Current
Marketing Specialist
Magnit Global
02.2023 - 11.2023
Media Sr Associate- 1
Merkle Sokrati
08.2021 - 02.2023
SEM Analyst
Uplers
02.2021 - 08.2021
PPC Analyst
Fluper
09.2019 - 02.2021
Digital Marketing Executive
AsiaTech INC
11.2018 - 09.2019
SEO Executive
Irvine Infocom Pvt Ltd
06.2017 - 07.2018
Bachelor's degree - Electronics and Instrumentation Engineering
IEC College of Engineering And Technology
Class 12 -
Kendriya Vidyalaya Sector-24
Class 10 -
Kendriya Vidyalaya Airforce Station Begumpet
Similar Profiles
Tom OudinotTom Oudinot
Firefly GenAI Sales Specialist at AdobeFirefly GenAI Sales Specialist at Adobe
Chaitanya KumarChaitanya Kumar
Sr. Digital Strategist at AdobeSr. Digital Strategist at Adobe
Nikhila MenonNikhila Menon
Lead Technical Product Consultant at AdobeLead Technical Product Consultant at Adobe