Piyush Mandal
Assocaite Product Manager
Bangalore
Summary
Product management professional with experience driving product development and delivering impactful solutions. Strong focus on team collaboration and achieving results, adaptable to changing needs. Skilled in stakeholder communication, market analysis, and agile methodologies, with keen ability to prioritize tasks and meet deadlines. Reliable and results-driven, bringing strategic mindset and passion for innovation.
Overview
8
8
years of professional experience
Work History
Associate Product Manager
Channel Feeder India Pvt Ltd
Bengaluru
01.2023 - Current
- Assessed projects against budgets and timelines, keeping the team and assignments on task.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Developed comprehensive product roadmaps, outlining key milestones and deliverables.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Collaborated with other departments to coordinate strategic marketing activities.
- Delivered marketing strategy updates to upper-level management, improving the sales by 2X by 2nd Quarter.
- Expanded personnel skill sets by mentoring the marketing team both individually and in groups, leading 1.5X improvement in productivity.
- Supervised creation of marketing materials and collateral.
- Negotiated with vendors to obtain the most cost-effective pricing for product distribution.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly. Hence less time me product delivery.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
- Prioritized features in order to maximize impact while meeting budget constraints.
Product Marketing Analyst
Turing
Remote
08.2019 - 12.2022
- Collaborated with internal team members and customer representatives to clarify relationship of business and project goals and obtain enhanced perspective of development process.
- Initiated market research studies and analyzed findings.
- Studied multi-faceted development issues and suggested solutions to satisfy project goals and adhere to timeline and budget parameters.
- Facilitated training sessions for team members on new marketing technologies and best practices in the field of product promotion strategies.
- Organized focus groups and surveys to gather customer feedback on new products, increasing the Adoption rate by 15%.
- Analyzed customer data to identify target audiences for specific regions.
- Tracked campaign results using analytics tools like Google Analytics and Adobe Analytics.
- Managed development of launch materials, including press releases and email campaigns generating 2X more in the 3rd Quarter.
- Developed and implemented product marketing plans to achieve sales growth objectives.
- Collaborated with cross-functional teams to create effective product positioning and messaging.
- Produced weekly newsletters detailing significant industry developments and updates.
- Documented processes related to product launches and feature updates.
SEO & Content Analyst
GetMyUni
Bengaluru
10.2017 - 03.2019
- Developed compelling headlines and meta tags, leading to higher click-through rates for web pages.
- Collaborated with cross-functional teams to develop cohesive marketing strategies, resulting in increased brand awareness.
- Streamlined content production processes by creating templates and standard operating procedures for the team.
- Generated fresh ideas for new content topics based on audience interests, competitor analysis, and industry trends.
- Led training sessions for newly hired team members on company standards, tools, and best practices.
- Updating the content of the website.
- Implementing On Page and Off Page SEO Strategies
- Promoted as a Content Manager
- Handling a team of 7 interns
- Implementing SEO strategies in social media platform (Quora/ Facebook and LinkedIn)
- Accomplished 6k organic traffic from Quora as well as generated 3K traffic from Facebook/ LinkedIn
- Drove organic traffic by 3X via on-page SEO and content optimization for 100+ educational landing pages.
- Managed a monthly budget of ₹12L across paid campaigns (Google & Facebook) with a ROI of 4.2X.
- Led a team of 6 marketers to execute affiliate partnerships and email automation strategies for student acquisition.
- Launched and optimized lead-gen funnels, improving lead-to-admission conversion rate by 21%.
Education
Post Graduate Program - Data Science With Specialization in Data Analytics
Indian Institute of Information & Technology (IIIT)
Bengaluru, India 04.2001 -
Btech - Mechanical Engineering
RUNGTA COLLEGE OF ENGINEERING & TECHNOLOGY
Bhilai, India 04.2001 -
Skills
Timeline
Associate Product Manager
Channel Feeder India Pvt Ltd
01.2023 - Current
Product Marketing Analyst
Turing
08.2019 - 12.2022
SEO & Content Analyst
GetMyUni
10.2017 - 03.2019
Post Graduate Program - Data Science With Specialization in Data Analytics
Indian Institute of Information & Technology (IIIT)
04.2001 -
Btech - Mechanical Engineering
RUNGTA COLLEGE OF ENGINEERING & TECHNOLOGY
04.2001 -
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