Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Piyush Moharil

Piyush Moharil

Associate Director, Content & Communications
Pune

Summary

Seasoned content marketing and communications leader with 10+ years of experience driving business growth through strategic content strategy, copywriting, and team management. Proven track record of leading content teams, developing comprehensive content strategies, and executing campaigns that drive engagement and conversion. Expert in SEO content marketing, brand storytelling, and cross-functional collaboration in fast-paced tech environments.

Overview

12
12
years of professional experience
3
3
Languages

Work History

Associate Director, Content & Communications

Anchanto
01.2023 - Current
  • Lead comprehensive content strategy and communications function, managing team of 10+ content professionals including copywriters, designers, and freelancers
  • Develop and execute content strategies aligned with business goals, driving measurable business impact across multiple markets
  • Oversee editorial planning and content calendar management for 25+ industry events annually across 10 countries
  • Champion brand storytelling initiatives, leading company rebranding projects and corporate website launches (3 times in 7 years)
  • Implement SOPs and RACI frameworks for streamlined content operations and cross-team project execution
  • Mentor junior team members on professional development and career progression, fostering high-performing creative culture
  • Collaborate with cross-functional teams including marketing, product, and design to ensure consistent brand voice
  • Maintain compliance with industry regulations while adapting to evolving best practices

Content & Communications Manager

Anchanto
06.2019 - 12.2022
  • Restructured department workflows for enhanced efficiency, enabling focus on high-impact projects driving tangible business results
  • Managed comprehensive content marketing function including strategy development, content creation, distribution, and analytics
  • Led team of content writers, freelancers, designers, and content agencies across multiple countries in Southeast Asia
  • Developed compelling copy for diverse mediums: blogs, opinion pieces, emails, landing pages, websites, whitepapers, case studies, event collaterals, and technical guides
  • Collaborated with PR agencies to execute PR activities across key Southeast Asian markets
  • Created thought leadership content calendar and authored key pieces for company executives
  • Maintained effective content performance tracking through monthly reporting on content distribution, engagement, and lead generation
  • Managed content creation budgets and vendor relationships, ensuring seamless collaboration with external partners
  • Developed communications strategies to advance public relations initiatives

APAC Content Marketing Specialist

Anchanto
07.2017 - 05.2019
  • Led content creation for marketing team across paid and organic campaigns for multiple Southeast Asian markets
  • Developed strategic thought leadership content calendar and authored key executive pieces
  • Collaborated with broader marketing team to ensure consistent content supply across various marketing channels
  • Conducted brainstorming sessions with team members for fresh content ideas while maintaining cohesive brand voice
  • Created diverse content formats including blogs, whitepapers, case studies, and technical documentation

Content Writer

Stirista
04.2017 - 06.2017


  • Developed high-quality blogs and white papers on various topics such as Data-driven Marketing, Segmentation and Targeting, Email Marketing, Display Advertising, Social Media Marketing and B2B & B2C Marketing.
  • Collaborated with the marketing team at Stirista HQ for working on a Content Calendar to support monthly marketing efforts.
  • Developed thought leadership pieces on various subjects related to Digital Marketing.

Content Writer

Simplotel
01.2016 - 03.2017
  • Produced engaging, error-free content utilizing exceptional writing, editing, and proofreading skills
  • Created high-quality content for multiple websites via Content Management System
  • Wrote and published weekly blogs across different websites and social media platforms
  • Developed targeted email marketing campaigns and campaign copy
  • Performed advanced SEO optimization for key clients, crafting SEO-friendly content to increase organic traffic
  • Collaborated with cross-functional teams (renewals, tech, sales, accounts) for content development
  • Maintained consistent client communication throughout projects ensuring maximum satisfaction

Freelance Writer & Strategist

Freelance
09.2013 - 01.2016
  • Brainstormed creative content ideas for diverse client portfolio
  • Delivered exceptional writing, editing, and proofreading services producing engaging, error-free content
  • Followed editorial guidelines and company policies to craft thorough, well-written content
  • Wrote compelling news scripts under tight deadlines

Education

PGCP - Digital Marketing & Communications

MICA
Ahmedabad, India
04.2001 -

B.E. - Computer Engineering

CDGI
Indore
04.2001 -

Skills

    Team Collaboration and Leadership

    Strategic leadership

    Organizational Development

    Decision-Making

    Relationship Building

    Critical Thinking

    Project Management

Accomplishments

  • Business Growth: Contributed to marketing leadership that drove company growth to $17M revenue from startup phase
  • Brand Development: Led successful rebranding projects 3 times in 7 years, each accompanied by corporate website launches
  • Social Media Growth: Oversaw organic growth of company LinkedIn page from 4,000 to 110,000 followers
  • International Projects: Executed high-impact on-site projects across Singapore, Malaysia, Philippines, Indonesia, and UAE
  • Process Optimization: Implemented SOPs and RACI frameworks across teams, streamlining daily operations and processes
  • Content Strategy: Developed comprehensive content strategies driving engagement and lead generation across multiple markets

Timeline

Associate Director, Content & Communications

Anchanto
01.2023 - Current

Content & Communications Manager

Anchanto
06.2019 - 12.2022

APAC Content Marketing Specialist

Anchanto
07.2017 - 05.2019

Content Writer

Stirista
04.2017 - 06.2017

Content Writer

Simplotel
01.2016 - 03.2017

Freelance Writer & Strategist

Freelance
09.2013 - 01.2016

PGCP - Digital Marketing & Communications

MICA
04.2001 -

B.E. - Computer Engineering

CDGI
04.2001 -

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Piyush MoharilAssociate Director, Content & Communications