PIYUSH SHARMA
Kochi
Summary
Dynamic professional with a proven track record in problem-solving and a strong commitment to continuous learning. Extensive experience in leading teams, managing complex projects, and driving strategic objectives to successful completion. Talented in developing efficient processes that uphold high standards while aligning efforts with organizational goals. Recognized for a collaborative approach and unwavering dedication to excellence in all endeavors.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Category Strategy & New Business Initiatives MT
V-GUARD INDUSTRIES LIMITED
04.2025 - Current
- V-GUARD LEADERSHIP ACCELERATOR PROGRAM (VLEAP) -
- Spearheading category strategy for kitchen appliances post V-Guard’s acquisition of Sunflame - defining the marketing mix, pricing, promotional schemes, and target geographies to maximize category profitability, strengthen market positioning, and deliver 25%+ market share growth in priority markets in FY 26-27.
- Developing next financial year’s category plan, identifying critical product model gaps and recommending portfolio expansion strategies to strengthen competitive positioning and capture growth opportunities.
- Conducted market scans and in-depth competitive benchmarking to evaluate new category opportunities, preparing detailed business cases, go-to-market strategies, and phased launch roadmaps for execution.
Marketing Intern
BERGER PAINTS INDIA
04.2024 - 05.2024
- Analyzed the feasibility of ‘Shop-in-Shop’ concept and proposed its implementation to optimize the DOCO (Dealer-Owned-Company-Operated) store operations, and boost urban market share by ~5% in 2 years.
- Proposed marketing strategy to boost Berger Paints’ brand visibility across Karnataka through localized initiatives and strategic alliances with competitors’ contractors to strengthen partner loyalty.
- Engaged with 80+ I.D.E.A professionals and dealers to develop strategies projected to nearly double the strength of key contractors, enhance lead generation by ~25%, and achieve a conversion rate of ~ 45%.
Duty Manager
INDIAN HOTELS COMPANY LIMITED
04.2020 - 04.2022
- Developed a strategy for incremental revenue generation and spearheaded its maximization, leading a team of 24, consequently achieving a 145% YoY growth in F.Y 2021-22, thereby bolstering the hotel’s ARR.
- Collaborated on enhancing Taj InnerCircle loyalty program initiatives, drove multiple guest engagement improvements that contributed to a ~16% increase in the NPS, and was one of the 2 out of over 250 employees to make it to the ‘Gold Level’ in IHCL’s chain-wide employee recognition program – STARS.
- Achieved a remarkable “12% growth in RevPAR by effectuating a preventive maintenance strategy and streamlined the adoption of Ecobillz digitization platform & mobile keys, effectively reducing AST by ~33%.
Hotelier Development Program MT
INDIAN HOTELS COMPANY LIMITED
09.2018 - 03.2020
- Achieved a “35% conversion rate growth of in-house guests for IHCL’s loyalty program - Taj ‘Inner Circle’.
- Devised a bundled services strategy for MICE clientele, clocking a recurring monthly revenue of ~₹7 lakhs.
Corporate Social Responsibility Stint
TATA TRUSTS
05.2019 - 06.2019
- Led a CSR project in Jadipani, Uttarakhand, aimed at fostering the livelihood of SHG members through inception of homestays, rural tourism marketing, and B2B sales of the village produce.
Education
MBA - PGP -
Indian Institute of Management, Shillong
04-2025
B.Sc (H&H Admin.) -
Institute of Hotel Management, Goa (IHMCT)
07-2018
CLASS XII -
Vidya Vikas Academy (CBSE)
04-2015
CLASS X -
Navy Children School (CBSE)
04-2013
Skills
- BPMN
- IDEaS
- InfoGenesis
- MailChimp
- Microsoft Office
- Opera PMS
- Power BI
- WordPress
Certification
- Special Jury Awardee at the National Finals of V-Guard's Big Idea Business Plan Competition
- Product and Brand Management (NPTEL), authorized by Indian Institute of Technology, Roorkee - 2025
- Accenture’s Strategy Consulting Virtual Experience Program - Market research & data analysis - 2023
- Retail Management - Merchandising, Distribution and Marketing, accredited by CPD - UK 2023
- Hospitality Manager (Leadership), authorized by American Hotel & Lodging Educational Institute - 2023
- Awarded the 1st rank out of 225 students in the final semester of my bachelor’s degree at IHM Goa - 2018
- People for Animals - Mapped the canine population for sterilization drives & was the sole feeder of ~13000 dog meals- 2020
Languages
English
Hindi
Marathi
Punjabi
Timeline
Category Strategy & New Business Initiatives MT
V-GUARD INDUSTRIES LIMITED
04.2025 - Current
Marketing Intern
BERGER PAINTS INDIA
04.2024 - 05.2024
Duty Manager
INDIAN HOTELS COMPANY LIMITED
04.2020 - 04.2022
Corporate Social Responsibility Stint
TATA TRUSTS
05.2019 - 06.2019
Hotelier Development Program MT
INDIAN HOTELS COMPANY LIMITED
09.2018 - 03.2020
MBA - PGP -
Indian Institute of Management, Shillong
B.Sc (H&H Admin.) -
Institute of Hotel Management, Goa (IHMCT)
CLASS XII -
Vidya Vikas Academy (CBSE)
CLASS X -
Navy Children School (CBSE)
Interests
Animal Welfare, Cricket, Adventure Sports