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Results-driven Adobe AEP/AJO Developer with 5+ years of experience in architecting, implementing, and optimizing Adobe Experience Cloud solutions. Specialized in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) for real-time customer data management, personalization, and cross-channel journey orchestration. Skilled in schema/data modeling, ingestion pipelines, identity resolution, segmentation, APIs, and activation to deliver personalized customer experiences. Proven expertise in integrating Adobe tools with enterprise systems, developing reusable components, and enabling data-driven marketing automation that improves engagement and ROI.

  Designed and implemented XDM schemas, classes, and datasets in Adobe Experience Platform (AEP) to support scalable customer data models, and ensure consistency across enterprise systems.
  · Configured entity relationships and data modeling strategies to unify customer attributes and transactional data for holistic customer profile management.
  Developed and optimized real-time and batch ingestion pipelines from diverse sources, such as APIs, cloud storage, streaming services, and CRM systems.
  · Built and validated identity stitching rules to unify fragmented customer identifiers, enabling single customer view and real-time personalization.
  · Enriched Real-Time CDP profiles by integrating behavioral, transactional, and demographic data, facilitating advanced audience segmentation.
  · Created derived attributes and calculated fields to enhance audience segmentation logic and enable granular targeting across customer journeys.
  · Developed audience segmentation strategies leveraging profile attributes, events, and derived metrics for high-precision marketing campaigns.
  · Built, tested, and deployed personalized customer journeys in Adobe Journey Optimizer (AJO) including event-triggered, scheduled, and cross-channel campaigns (Email, SMS, Push, In-app, and Web).
  · Configured real-time triggers and orchestration rules in AJO to deliver contextually relevant messages at the right customer touchpoint.
  · Conducted A/B and multivariate testing within AJO to measure campaign performance, optimize targeting strategies, and improve engagement rates.
  · Integrated AEP and AJO with enterprise systems including Salesforce CRM, Adobe Analytics, Marketo, Microsoft Dynamics 365, ServiceNow, and Snowflake for seamless data flow and activation.
  · Designed and implemented RESTful API-based workflows for real-time data exchange, campaign triggers, and downstream activation use cases.
  · Leveraged Workfront Fusion and automation tools to streamline workflows, ensuring efficient integration between marketing and operational platforms.
  · Implemented Adobe Tags (Launch), Edge Network, and Event Forwarding for real-time data collection, processing, and event activation across multiple digital touchpoints.
  · Partnered with cross-functional teams (marketing, engineering, and data science) to translate business requirements into scalable and technically sound solutions.
  · Developed personalization frameworks by leveraging decisioning, contextual data, and journey logic to drive customer engagement and loyalty.
  · Designed and enforced data privacy and consent management frameworks within AEP to ensure compliance with GDPR, CCPA, and enterprise data governance policies.
  · Monitored campaign performance dashboards and reporting metrics to measure customer engagement, conversion impact, and ROI across AJO-driven campaigns.


Experienced Anaplan Consultant with 5 years of expertise in building, optimizing, and implementing enterprise-wide planning solutions. Skilled in Anaplan Model Building, Connected Planning, and seamless integration with enterprise systems. Known for strong analytical abilities and problem-solving skills, driving business process enhancements through scalable Anaplan models. Adept at partnering with stakeholders to align planning strategies with organizational goals.


  Over 6 years of expertise in digital marketing technologies, specializing in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to create personalized, real-time customer experiences.
  Proficient in AEP Real-Time CDP for audience segmentation, profile unification, and data governance, ensuring a unified customer view across multiple data sources.
  Expertise in multi-channel marketing automation using Adobe Campaign (Classic and Standard), driving measurable improvements in customer acquisition and campaign performance.
  Proven ability to design and implement cross-channel customer journeys utilizing email, SMS, push notifications, and web personalization for seamless engagement.
  Strong knowledge of API integration, including REST APIs and Adobe I/O, to enhance marketing platform capabilities and integrate third-party services.
  Skilled in ETL processes for data ingestion into AEP, ensuring accurate and compliant data flow from diverse sources.
  Adept at collaborating with data engineering teams to build and manage data pipelines, maintaining data integrity and compliance with GDPR, CCPA, and other privacy regulations.
  Proficient in campaign performance optimization through audience segmentation, A/B testing, and data analysis using Adobe Analytics, SQL, and other data tools.
  Extensive experience in automating customer workflows using AJO, integrating real-time event triggers for personalized experiences based on customer behavior.
  Developed and executed personalized multi-channel marketing campaigns using Adobe Campaign, resulting in a 20% uplift in customer engagement.
  Expertise in creating dynamic email templates and personalized content using JavaScript, HTML, XML, and SQL for targeted campaigns.
  Strong foundation in digital marketing strategies, including SEO, SEM, Google Analytics, Google AdWords, and Facebook Ads to increase brand awareness and drive conversions.
  Solid experience with Adobe Marketing Cloud tools, including Adobe Target, Adobe Launch, and Adobe Analytics, to align personalization and data insights with broader marketing strategies.
  A dedicated team player with strong problem-solving skills and a proven track record of collaborating with cross-functional teams to deliver high-impact marketing solutions that meet business objectives.


Professional engineer with focus on developing high-quality, full-stack solutions. Strong track record of delivering impactful results through effective collaboration and adaptability. Skilled in modern web technologies, backend systems, and agile methodologies. Known for reliability, flexibility, and driving team success.

Results-oriented .NET Full Stack Developer with over 2 years of experience in designing, developing, and deploying scalable enterprise applications using ASP.NET Core, MVC, Web API, Angular, C#, and SQL Server. Proven expertise in enhancing application performance and optimizing API response times while automating deployment processes through Azure DevOps CI/CD pipelines. Skilled in microservices architecture, RESTful services, and Agile methodologies, consistently delivering high-quality solutions aligned with business objectives. Committed to continuous improvement and leveraging innovative technologies to drive project success and exceed expectations.

Qualified Security Officer with experience maintaining safety for campus grounds and facilities. Talented at roving control and entrance control. Successfully remains calm in high-pressure situations and interactions with difficult individuals.

Dynamic production professional with extensive experience at TATA Consumer Products Limited, excelling in external manufacturing operations and implementing TPM and KAIZEN methodologies. Proven track record in optimizing production processes and enhancing quality compliance, while demonstrating strong problem-solving skills and effective documentation practices. Committed to driving continuous improvement and operational excellence.

Personable and adaptable with keen interest in software development, possessing foundational knowledge in computer science and coding principles. Well-versed in Java and Python, with proven ability to quickly learn new technologies and frameworks. Dedicated to delivering high-quality code and contributing to innovative software projects.
Offering strong analytical skills and passion for problem-solving, ready to excel in collaborative software development environment. Brings solid understanding of programming languages, such as Java and Python, and knack for quickly grasping new concepts. Ready to use and develop coding abilities and teamwork skills in Associate Software Engineer role. Diligent Associate Software Engineer with strong foundation in software engineering principles and hands-on experience in developing and maintaining software applications. Successfully contributed to multiple projects, ensuring delivery of high-quality code and timely completion. Demonstrated problem-solving skills and proficiency in coding languages such as Java and Python.

Certified Salesforce Administrator with strong experience in CRM customization, web development, and IT system support. Adept at managing user roles, automating workflows, and optimizing business processes using Salesforce tools. Skilled in HTML, CSS, JavaScript, and SQL, with a solid foundation in both Windows and Linux environments. Proven ability to deliver secure and scalable solutions that improve operational efficiency and data integrity.

Results-driven Salesforce Consultant with 4.5+ years of experience in implementing and optimizing Salesforce solutions for various companies. Proven ability to analyze business processes, customize Salesforce to meet unique business needs, and improve overall efficiency. Skilled in designing, deploying, and managing Salesforce configurations, integrations, and data migration. Strong communication and collaboration skills, with a track record of delivering high-quality solutions that drive business growth and success. Ready to leverage expertise to help organizations maximize their Salesforce investment and achieve their business goals.

PIYUSH KUMAR SRIVASTAVA

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Associate Software Engineer - Salesforce

Back Processing Agent

Platform Engineer

Education

Master of Computer Application - Computer Applications Development

Bachelor of Computer Application - Computer Applications Development

High School Diploma -

High School Diploma -

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Associate Software Engineer - Salesforce

Back Processing Agent

Platform Engineer

Master of Computer Application - Computer Applications Development

Bachelor of Computer Application - Computer Applications Development

High School Diploma -

High School Diploma -

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