Kishore Kumar Palakodeti

• Handling Annual acquisition budgets of Rs.30Cr. across Google Ads, FB,Affiliates,Branding,Remarketing channels.
• Defining Team Road map for performance driven KPIs.
• Periodic Reviews of strategies & Mapping departmental KRA's| Forecasts.
• Driving performance marketing via vernacular influencer content creators.

Key Achievements (2020-23):

• Reg to Paid% : 40% increment by Product optimizations.
• CPA Reduction: 30% thru:
• Activity based customized promotions|Retargeting campaigns|Geo Specific content Optimizations|
• Experimented 80+ Affiliate partners - diverse commission , Geo & Performance based KPI models.
• Defined Fraud & Junk Data reduction strategies, Tools: Resulted in Savings of Approx Rs.15 Lakhs P.M.
• Responsible for P&L Management (FY: 2021-22 & 22-23)
• Increased New Player M1 ROI from 6% to 12% with Break Even Avg of

Heading Marketing Product Road Map & Analytics thru:

• Reporting: Tableau, Built Internal Excel, & Google Sheet Reporting Dashboards.
• Played a vital role in defining end to end user onboarding plan when the industry got an approval for Playstore Listing in Oct-2022.
• Usage of AI, Remarketing, CRM, Competitor Analysis, Fraud Control,ASO & Tracking Tools.
• GA4 Implementation along with SEO Team.

• Scaling business turnover (Player cash wagering) from 4 Cr. ~ to 370 Cr. with zero to 36 Cr. Net Revenue within 18 months during Telangana State ban in 2017.
• ~ 20% VIP Player increment YOY by Loyalty based Offers Personalization.
• Conducted A/B experiments for different player segments resulted in ~15% improvement in Install to Register,12% in retention%, 5% increase in LTV
• Defined Referral programs (B2C) & RAF models to increase referral contribution from 10% to 15%.
• Product Roadmap ideas – IC with expiry to create FOMO, Beginners Journeys for better experience.
• Payment Gateways Cost Optimization: Reducing processing fee to 50% thru PGW Prioritization setting based on Success Rates and Commercials – UPI traffic shift.
• Engaged in strategic recruitment of new staff to ensure synchronization with defined processes.
• Ensure daily briefing of all operational activities to team and management.
• Responsible for ensuring Product Roadmap, based on player feedbacks, competitive analysis & benchmarking to ensure industry standards.
• Formulating and rolling out fresh features and tools aimed at boosting collective output of operations team (Tableau, JusPay, Moengage, Karza, IDIFY (KYC Verification), Pushwoosh etc.)

• Responsible for allocating & monitoring 3.Cr annual budgets to regions & sources based on previous months performance
• Google & FB Paid Ads - Campaign Creation from scratch & Optimization
• Creative & Promotional copy writing & proof reading.
• Keyword Expansion| CPA Reduction strategies| GA Setup | Competition Analysis
• Landing Page Optimization
• Affiliate Marketing Lead within 2 years -Started handling Co branding deals & Partner Onboarding
• Tracked key metrics and developed spreadsheets and data models

• Handled annual budgets of $14M/Yr for leading Clients like Sony, TurboTax, generating leads and revenue thru Google & Facebook paid channels.
• Keyword analysis and optimization| Historical Data Analysis by GA & Internal tools.
• Preparing Case studies for all campaigns in different verticals |Work logs/documents as per ISO standards.
  
• Clients Credentials:
  >Allergan-Botox > Sony >STIHL >Walden University >Proseries >Eagle Publishing

• Optimized email campaigns to increase open and click-through rates.

Key Achievements:

• Managed 14 of Time Inc Titles’ email campaigns simultaneously with flawless execution.
• Managed campaigns with lists as big as 10 million and 25 splits with flawless results.
• Managed campaigns of time sensitive and demographic oriented effectively.
• Clients Credentials: Time Inc | Datran Media|Yahoo |HBG