Poly Roy Chowdhury

Marketing professional with hands-on experience in digital marketing, brand strategy, e-commerce, and consumer insights. Skilled in driving market research, developing go-to-market strategies, executing campaigns, and optimizing brand positioning.

Vamaa Dairy Private Limited: Internship Trainee (Sales and Marketing): Apr 2024 - May 2024

• Evaluated 40+ Shopify websites and proposed UX enhancements to boost performance, usability, and customer experience
• Formulated post-launch traffic strategy integrating PPC, SEO, and innovative campaigns to maximize website reach
• Analyzed 20+ competitors and consumer behavior to develop and implement brand initiatives, boosting brand positioning
• Developed selling pitch for Malai Paneer to enhance persuasive selling strategies for customer & trade partners
• Initiated contact with 12 key stakeholders, engaged in negotiations to optimize profit margin
• Assisted GTM strategy by analyzing competitor pricing, identifying sales zones, setting goals, driving strategic market reach
• Designed promotional poster for ghee, emphasising key product benefits and unique selling proposition
• Conducted door-to-door survey 212+ samples, analyzed purchase intent, and presented insights via interactive dashboard

Shiva Sales & Service: (Brand Communication Strategy Trainee) Jul 2024 – Sep 2024

• Designed campaigns incorporating posters, catalogues, and promotional materials elevating brand identity and realizing 10% sales improvement
• Assessed client needs and fortified trade relationships, fostering collaboration to enhance market positioning through targeted promotional strategies

• NADA's Strategic Plan ( 07/2024-10/2024): Evaluated vision, mission, and goals of WADA, NADA, and 5 global agencies, assessed NADA’s stage, identified growth areas, and developed five-year strategic objectives with KPIs and roadmap to drive transformation
• Distribution Channel Analysis (06/2024-08/2024): Analyzed sales distribution channels for 10 companies, interviewing 25+ employees to identify key factors and strategies, types of distribution channels utilized by companies & decision-making processes behind their selection
• Consumer Behavior Research (02/2024- 02/2024): Conducted detailed analysis of 15 survey forms to assess user experience for HDFC Life Term Guide 'KlarifyLife', prepared comprehensive report focusing on marketing strategies and customer engagement in life insurance sector
• Analysis of Beggars Condition(12/2019-02/2020): Conducted primary research by designing questionnaire and collecting 160+ demographic survey responses, performed data analysis and qualitative assessment to extract actionable socio-economic insights and trends

• National Semi-finalist in Flipkart Wired 8.0, Analyzed e-commerce & quick commerce markets, securing a spot in top 150 out of 86,000 competitive teams
• Infosys Ingenious business simulation, Successfully advanced to Level 2 demonstrating proficient strategy, securing a spot in top 300 out of 11,428 teams
• Swami Vivekananda Merit-cum Scholarship, Granted in recognition of outstanding academic achievement and commitment to education
• Achieved an exceptional score of 97/100 in Geography in the WBCHSE board examination showcasing subject mastery
• Secured first position at school level in both 10th and 12th grades demonstrating outstanding academic excellence

• Communication Skills (TCS): Enhanced proficiency in negotiation and presentation, empowering collaboration for impactful professional engagements
• Gen-AI Productivity (Microsoft): Explored large language models like ChatGPT and DALL-E, implementing AI solutions to enhance operational efficiency
• Lean Six Sigma Green Belt (Grant Thornton): Deployed Lean tools DMAIC and DMADV, achieving measurable process improvements and project goals
• Data Visualization using Tableau (Great Learning): Developed storytelling and decision-making skills through data trend analysis and visualization expertise
• Data Analysis using Excel (Great Learning): Leveraged excel functionalities creating dashboards optimizing analytical efficiency for business solutions
• Marketing Analytics: Setting KPIs(LinkedIn Learning): Learned mapping funnels KPI, tracking optimized strategic decision making for businesses
• Fundamentals of Digital Marketing (Google): Mastered SEM, analytics, and display marketing converting insights into high-impact marketing campaign
• Developing a Competitive Strategy (LinkedIn Learning): Mastered dual competition strategies employing frameworks redefining competitive advantage
• Driving Organizational Accountability for DEIB (HRIC org ): Devised metrics driven DEIB strategies, tailoring workforce needs to enhance outcomes

AI Marketing, GrowthSchool (Aug 2025): Participated in 16-hour workshop, gaining knowledge of AI foundations, 20+ platforms, visual storytelling for ads, building AI bots, fine-tuning custom GPTs, AI agents applications, and AI automation across multiple platforms to optimize strategies and business requirements

• Shantikunjo Welfare & Educational Trust (06/2021 - 09/2022): Volunteered in NGO events demonstrating dedication to community service, making difference through social initiatives, collaborated with professionals to manage hospital cases, streamlining care logistics and resolving critical challenges
• Member Class Captain Srirampur Anchal High School (Aug 2009 - Oct 2015 ): Facilitated communication between teachers and students, fostering an engaging, disciplined learning environment

• Volunteered in decoration committee for 7-day national workshop at Banaras Hindu University, contributing ideas & collaborating with team to enhance ambiance
• Home Tutored 400+ students (Pre-Nursery to XII) from 2017–2022, simplifying concepts and tailoring lessons to enhance strong foundational skills