Pomeela Khashu
AD SALES OPERATIONS
Gurgaon
Summary
Results-driven national head with expertise in operations management, inventory forecasting, and revenue optimization. Proven track record in exceeding performance targets and maintaining high client satisfaction through effective team leadership and cross-functional collaboration.
Overview
24
24
years of professional experience
Work History
National Head – Marathi Genre
Jio Star India Pvt Ltd
03.2007 - Current
- National inventory management, demand forecasting, and revenue optimization for the Marathi Genre.
- Led a team of 7 professionals, coordinating closely with Sales, Programming, and PRS teams to ensure alignment on business targets and seamless execution.
- Proactively anticipated demand and resolved booking issues at the processing level, minimizing disruptions.
- Maintained regular engagement with business heads and internal stakeholders, fostering a collaborative and high-performing work culture.
- Consistently exceeded performance targets, delivering high-quality operational service and maintaining client satisfaction.
- Effectively balanced demand and supply, with a focus on protecting key clients and maximizing revenue potential.
National Head – English Genre
Jio Star India Pvt Ltd
01.2019 - 01.2020
- Managed ad sales operations for English genre channels, focusing on optimizing inventory and maximizing revenue through strategic planning and client engagement.
National Head – Hindi Movies
Jio Star India Pvt Ltd
01.2007 - 01.2019
- Directed ad sales operations for Hindi movie channels, including Star Gold and Star Movies, implementing strategies that significantly enhanced channel performance and revenue generation.
Senior Officer
Bennett Coleman & Co. Ltd (Times of India Group)
12.2003 - 02.2007
- Managed ad space bookings, pagination coordination, and client servicing for prominent publications, including The Times of India and The Economic Times.
- Utilized SAP R/3 for efficient data management, tracking, and reporting, ensuring timely and error-free ad placements.
- Collaborated with cross-functional teams to meet client requirements and uphold service quality standards.
Senior Process Developer
GE Capital International Services (GECIS)
04.2001 - 09.2003
- Managed dialer operations for Auto Financial Services, leading a team of 14-15 agents.
- Recognized as a top performer and awarded multiple accolades for excellence in performance and leadership.
Education
B.Com -
Delhi University
Post Graduate Diploma - Image Management
Center for Image Management Studies
Diploma - GNIIT
NIIT
Star Managers Certification Program -
Skills
- Operations Management
- Inventory & Demand Forecasting
- Team Leadership
- SAP R/3 & Data Management
- Client Servicing
- Media Planning
- Revenue Optimization
- Cross-functional Collaboration
- Inventory management
- Revenue optimization
- Demand forecasting
- Team leadership
- Performance evaluations
- Problem-solving
- Team building
- Problem-solving aptitude
- Teamwork
Accomplishments
- Successfully led revenue growth initiatives across multiple genres, contributing to Disney Star's leadership in the Indian media market.
- Implemented strategic inventory management practices that improved channel yield and client satisfaction.
- Recognized for excellence in team leadership and operational efficiency, consistently achieving and surpassing business targets.
Professional Achievements And Recognitions
- Star Performer Awards: Earned the prestigious Star Performer certificate three times, acknowledging exceptional performance and dedication.
- Best Collector Recognition: Recognized as the top collector in the Auto Financial Services (AFS) process, demonstrating excellence in financial operations.
- Leadership in Training: Mentored and coached new hires in the AFS process, facilitating their integration and development within the team.
- Process Improvement Initiatives: Introduced and implemented various quality tools, leading to significant enhancements in process efficiency and effectiveness.
- "Maa Tujhe Salaam" Contest: Awarded a certificate of recognition for outstanding participation and contribution in GECIS.
- Impactful Performance: Received a certificate of recognition for delivering impactful performance, underscoring consistent excellence in job responsibilities.
- Employee Evaluation Excellence: Achieved a B-Player rating in the annual Employee Management System (EMS) for three consecutive years, recognized as a key contributor with unique, exceptional, and sustained results.
- Awards & Recognition (R&R): Honored with multiple accolades, including the Team Extra Miler Award and Star of the Month, for outstanding teamwork and individual contributions.
- Star Managers Certification: Completed the Star Managers Certification Program, equipping with advanced leadership and management skills.
Education And Professional Development
- B.Com, Delhi University
- Post Graduate Diploma in Image Management, Center for Image Management Studies
- Diploma in GNIIT, NIIT
- Star Managers Certification Program
Timeline
National Head – English Genre
Jio Star India Pvt Ltd
01.2019 - 01.2020
National Head – Marathi Genre
Jio Star India Pvt Ltd
03.2007 - Current
National Head – Hindi Movies
Jio Star India Pvt Ltd
01.2007 - 01.2019
Senior Officer
Bennett Coleman & Co. Ltd (Times of India Group)
12.2003 - 02.2007
Senior Process Developer
GE Capital International Services (GECIS)
04.2001 - 09.2003
B.Com -
Delhi University
Post Graduate Diploma - Image Management
Center for Image Management Studies
Diploma - GNIIT
NIIT
Star Managers Certification Program -
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