Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Pooja Arora

Nagpur,Maharashtra

Summary

Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Associate/ Conversational AI /Product Owner

Fractal Analytics/ Senseforth.ai
07.2022 - Current
  • Worked on projects with PwC, Manipal Cigna, Apollo Pharmacy, TataTelle Business Services, Hero Vired, Umang, PFI Mega life, Axis Bank, HDFC bank
  • Implemented Agile methodologies to increase team productivity and enhance overall project outcomes
  • Collaborated with cross-functional teams to develop high-quality products that met customer needs
  • Optimized product performance by identifying areas for improvement and implementing necessary changes
  • Conducted data-driven analysis to measure product success metrics, informing future enhancements or adjustments.
  • Led product launches, collaborating with marketing teams to create successful go-to-market strategies
  • Championed user-centric design principles throughout the development process to ensure exceptional user experiences

Marketing Intern

Fractal Analytics/ Eugenie.ai
03.2022 - 06.2022
  • Boosted brand awareness by developing creative marketing strategies and campaigns
  • Enhanced social media engagement through regular posting and audience interaction
  • Supported sales team by creating eye-catching promotional materials for client presentations
  • Analyzed website traffic data using Google Analytics to improve user experience and increase online visibility
  • Tracked campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals

Co-Owner - Social Media Startup (Isha Media Works)

Online/Offline
08.2020 - 03.2022
  • Enhanced business operations by implementing efficient management strategies and streamlining processes
  • Increased overall profitability by identifying cost-saving measures and optimizing resource allocation
  • Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product quality
  • Maintained compliance with industry regulations and legal requirements through diligent oversight of business practices
  • Built strong relationships with key stakeholders, enhancing partnerships and fostering mutual growth opportunities
  • Created and maintained customer-centric culture to drive customer satisfaction and expand customer base

Marketing Executive

Agricom Impex Company
06.2020 - 08.2020
  • Boosted lead generation with targeted email marketing strategies and social media advertising
  • Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets
  • Launched successful product lines by collaborating with product development teams and conducting thorough market research
  • Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets

Digital Marketing Intern

Shells Advertising Inc Company
05.2019 - 06.2019
  • Enhanced customer retention rates, managing a consistent content calendar for blog posts and social media updates
  • Optimized landing pages to increase conversion rates using A/B testing techniques
  • Streamlined marketing automation processes, enhancing overall efficiency and effectiveness of digital marketing efforts
  • Collaborated with cross-functional teams to develop integrated marketing initiatives that aligned with company objectives
  • Analyzed user behavior on the website, utilizing Google Analytics to inform future website design improvements and content strategies

Education

Master of Business Administration - Marketing

MIT-WPU
Pune
04.2020

BBA -

Raisoni College of Commerce, Science & Technology
Nagpur
04.2018

Skills

  • Digital Marketer
  • Social Media Management
  • SEO, PPC
  • Client Servicing, Management
  • Content Marketing
  • Graphic Designing
  • Product Planning
  • Stakeholder relationship management
  • Problem Identification
  • Story planning
  • Competitive Analysis
  • Design thinking
  • Business Analysis
  • Campaign Performance Tracking
  • Google Analytics
  • Strategic Planning and Alignment
  • Time management abilities

Certification

  • Certified in Fundamentals of Digital Marketing
  • Certified in Google Analytics
  • Certified in Data Analytics & Project Management

Languages

English
Hindi

Timeline

Associate/ Conversational AI /Product Owner

Fractal Analytics/ Senseforth.ai
07.2022 - Current

Marketing Intern

Fractal Analytics/ Eugenie.ai
03.2022 - 06.2022

Co-Owner - Social Media Startup (Isha Media Works)

Online/Offline
08.2020 - 03.2022

Marketing Executive

Agricom Impex Company
06.2020 - 08.2020

Digital Marketing Intern

Shells Advertising Inc Company
05.2019 - 06.2019

Master of Business Administration - Marketing

MIT-WPU

BBA -

Raisoni College of Commerce, Science & Technology

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Pooja Arora