Pooja Bisoi
Bengaluru
Summary
Experienced Ecommerce Specialist with a proven track record in overseeing and optimizing online sales operations. Manages day-to-day activities of an online store, develops strategies to drive traffic and conversions, and ensures a seamless shopping experience for customers. Collaborates closely with cross-functional teams, including marketing, IT, customer service, and design, to align the e-commerce platform with business objectives and achieve maximum ROI.
Overview
8
8
years of professional experience
Work History
Shopify Consultant
TMRW(Aditya Birla Fashion Venture)
11.2024 - Current
- Assist in creating and managing product listings, including high-quality images, compelling descriptions, detailed specifications, and accurate pricing using of Shopify Tool.
- Set up collections and categories to ensure easy navigation, making it simple for customers to find products. Implement effective filtering systems to streamline the shopping experience.
- Integrate or optimize the inventory management system to ensure real-time stock levels, automated stock updates, and notifications for low inventory.
- Ensure the website is fully optimized for mobile and desktop, providing a seamless shopping experience across all devices.
- Configure various payment options to ensure smooth transactions, including integrating multiple payment gateways (credit cards, Gokwik, Paypal etc.).
- Connect the Shopify store with social media platforms (Facebook, Instagram, etc.) for easy product discovery, social commerce, and customer engagement.
- Set up and analyze Shopify’s built-in analytics to monitor sales performance, customer behavior, and traffic patterns.
- Implement Google Analytics for deeper insights into website traffic, user behavior, and conversion tracking.
Senior Catalog & Merchandising Specialist
Meta wolf Bangalore India Pvt Ltd
11.2021 - 11.2024
- Managed end-to-end catalog operations including product selection, description, pricing, and promotions using Shopify, Magento
- Developed and maintained relationships with vendors to ensure timely delivery and availability of products
- Managed PPC campaigns across Google Ads and social media platforms, achieving an average ROI of 300%
- Collaborated with cross-functional teams including marketing, product development, and IT to ensure accurate and timely catalog updates
- Analyzed campaign performance using Google Analytics and other tools to make data-driven decisions and improve future campaigns
- Implemented SEO best practices to improve search engine rankings and attract organic traffic to the website
- Conducted A/B testing of catalog layouts and product placements to maximize sales and customer engagement
- Directed Campaign monthly, quarterly, yearly basis
- Keep up-to-date records of materials, maintain inventory and correct cataloging errors
- Using Jira tool to assign tasks to team members and for issue solving
- Configuration, Campaign, Way of sells Translation with Putty command for every product SKU
- Knowledge of UX/UI principles and best practices
- Trained and mentored junior catalog team members to improve efficiency and maintain high standards of catalog quality
Catalog Executive
Udaan India Pvt Ltd
05.2019 - 11.2021
- Supported catalog management activities including data entry, image editing, and product categorization using WooCommerce, Magento Tools
- Assisted in the creation of promotional catalogs and marketing materials
- Conducted regular audits to ensure catalog accuracy and consistency
- Communicated with vendors to obtain product information and resolve catalog-related issues
- Contributed to the development of catalog layout and design, focusing on user-friendly navigation
- Utilized analytical tools to monitor catalog performance metrics and identify opportunities for improvement
- Manage Static web content (Categories, Products, Static web pages) Create new listings and geos restrict to provide city and stated
CRM Executive
Hinduja Global Solution
03.2017 - 04.2018
- Handle inbound calls
- Solving customer issues
- Effectively managed high volumes of inbound calls
- Solving payment related issue, Loan related, bounce related, overdue charges
- Received excellent feedback in outbound communications consistently
Education
MBA - Marketing
Jain University
12.2024
BCA - Computer Application
Utkal University
12.2016
Skills
- Continuous improvement
- Processes and procedures
- Attention to detail
- Team leadership & development
- Problem-solving
- Timeline development
- MS office
- Analysis & evaluation
Websitesportfoliosandprofiles
https://www.linkedin.com/in/poojabisoi-12b793138?
Tool Used
- Shopify
- Magento
- Amazon Seller Central
- WooCommerce
- Gokiwik
- Jira
- Pragma
- CRM
- Business on bot
Timeline
Shopify Consultant
TMRW(Aditya Birla Fashion Venture)
11.2024 - Current
Senior Catalog & Merchandising Specialist
Meta wolf Bangalore India Pvt Ltd
11.2021 - 11.2024
Catalog Executive
Udaan India Pvt Ltd
05.2019 - 11.2021
CRM Executive
Hinduja Global Solution
03.2017 - 04.2018
BCA - Computer Application
Utkal University
MBA - Marketing
Jain University
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