Pooja Chakravorty
Mumbai
Summary
Dynamic visual merchandiser with 9 years of proven excellence in enhancing sales and brand visibility. Meticulous and innovative in creating attractive displays that significantly improve customer shopping experiences. Expert in managing floor resets and driving brand awareness through strategic product promotion.
Overview
14
14
years of professional experience
Work History
Visual Merchandiser Manager
New Balance
08.2024 - Current
- Streamlined inventory management, establishing effective organization systems for product accessibility.
- Collaborated with store managers on visual merchandising strategies to boost customer engagement.
- Trained and supervised junior merchandisers, fostering a creative, team-driven environment.
- Analyzed sales data to spotlight top-performing products, placing them strategically in-store.
- Partnered with marketing to create cohesive promotions aligning with brand messaging.
- Conducted market research to integrate industry trends into visual displays.
- Led visual merchandising for new store openings and managed store collateral updates.
- Communicated visual standards through in-store training and regular team meetings.
Regional Visual Merchandiser
Under Armour
03.2022 - 08.2024
- Enhanced store visuals with regular updates to look and feel.
- Fostered VM creativity through training programs.
- Ensured adherence to brand and VM standards across stores.
- Coordinated seasonal VM changes and supply installations.
- Trained staff on merchandising standards and fixture use.
- Led the launch of the first new format store in Mumbai.
- Managed vendor communication and processing of estimates, POs, and bills.
- Planned floor/wall layouts, window displays, and signage.
- Created weekly VM guidelines for regional stores.
- Implemented cost-saving strategies.
- Developed new product allocation processes.
- Executed campaigns across all stores, including quality checks and documentation.
- Monitored competitors and reported trends to the head team.
- Participated in buying and merchandising for Pan-India stores.
Visual Merchandiser
Bestseller Pvt Ltd
05.2015 - 02.2022
- Created stylish and appealing window displays with mannequins
- Developed and implemented styling guidelines adhering to brand standards and executed them weekly
- Recruited and trained staff for effective display execution
- Conducted research on lifestyle, demographics, and design trends space planning
- Attended trend presentations and provided seasonal trend briefings to staff
- Reviewed weekly sales in relation to display changes and suggested actionable insights
- Conducted training sessions for NIFT interns on brand identity and visual merchandising principles
Sr. Fashion Consultant
Bestseller Pvt. Ltd.
08.2012 - 05.2015
- Consistently met daily sales targets
- Maintained KPIs and store sections according to VM standards
- Conducted daily replenishment of store sections
- Executed tasks assigned by the Store Manager
- Acquired skills in system operations and store management
- Regularly updated registers, files, and other documents as per company SOP
- Managed omni-channel operations for the stores
- Assisted as the secondary manager in store operations
- Implemented efficient inventory management techniques to maintain optimal stock levels and minimize loss.
Fashion Consultant
Bestseller Pvt. Ltd.
01.2011 - 08.2012
- Successfully achieved daily sales targets
- Maintained KPIs and store sections based on VM standards
- Conducted daily store section replenishment
- Completed tasks assigned by the Store Manager
- Acquired skills in system operations and store management
Education
BBA -
Punjab Technical University
01-2017
HSC -
Mumbai University
01-2012
SSC -
Mumbai State Board
01-2005
Skills
- Visual Merchandising
- Creativity
- Merchandising
- Planning
- Layouts
- Mannequin styling Installation
- Product knowledge
- Budgeting
- Adobe Photoshop
- Corel Draw
- Research
- Presentations
- Sales Strategy Operations
- Team Management
- Teamwork
- Inventory Management
- Vendor Management
- Training
- Seasonal Campaign
- Seasonal displays
- Fashion trends
- Trend tracking
- Branding management
- Store layout design
- Sales monitoring
- Detail Oriented
- Overstock management
- Project Management
- Product expertise
- Commercial awareness
- Educate the sales staff
Languages
English
Hindi
Marathi
Timeline
Visual Merchandiser Manager
New Balance
08.2024 - Current
Regional Visual Merchandiser
Under Armour
03.2022 - 08.2024
Visual Merchandiser
Bestseller Pvt Ltd
05.2015 - 02.2022
Sr. Fashion Consultant
Bestseller Pvt. Ltd.
08.2012 - 05.2015
Fashion Consultant
Bestseller Pvt. Ltd.
01.2011 - 08.2012
BBA -
Punjab Technical University
HSC -
Mumbai University
SSC -
Mumbai State Board
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