Pooja Chaturvedi
jhansi
Summary
Results-driven Digital Marketing Strategist with expertise in performance tracking and market analysis. Leverages Google Analytics to optimise lead generation and brand engagement strategies. Manages budget allocation for impactful digital initiatives and analyses market trends to enhance campaign effectiveness. Employs advanced analytical tools to deliver actionable insights for ongoing improvement.
Overview
8
8
years of professional experience
Work History
Digital Marketing Strategist |
Shivoham Shiv Digital
Remote
04.2024 - Current
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and online presence.
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
- Designed and executed targeted online advertising campaigns using platforms such as Google AdWords and Facebook Ads to increase lead generation.
- Utilised Google Analytics and other analytical tools to monitor website traffic, adjust strategies, and improve overall digital performance.
- Monitored and reported on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement.
- Collaborated with cross-functional teams to integrate digital marketing efforts with overall marketing plans and objectives.
- Collaborated with cross-functional teams to align digital marketing efforts with overall business objectives.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, driving revenue growth.
- Enabled teams to achieve ambitious sales objectives through effective multi-channel marketing campaigns.
- Expanded target market reach through strategic advertising initiatives. through tactical social media advertising.
- Led the development of creative assets for digital platforms, including videos, images, and infographics to support marketing campaigns.
- Monitored online brand reputation, addressing feedback and implementing strategies to maintain positive engagement.
- Analysed market trends and competitor activities to adjust digital marketing strategies and maintain competitive advantage.
- Conducted keyword research to guide content creation and improve SEO outcomes, increasing organic search traffic.
- Analysed market trends and demand to develop accurate pricing strategies.
- Identified market gaps for new and updated products and services.
- Reviewed sales data to forecast market trends and adapt marketing strategies.
- Developed research strategies to assess market demand for new offerings.
- Managed budget allocation for digital marketing initiatives, ensuring optimal use of resources for maximum impact.
- Generated customer awareness of goods, services, and special promotions using innovative advertising strategies.
- Coordinated with external agencies to supplement digital marketing efforts, ensuring cohesive brand messaging across channels.
Strategist |
People Operation
Jhansi
01.2019 - 03.2024
- Conducted market analysis to extract industry insights that shaped and refined strategic plans.
- Monitored industry developments and technological advancements, ensuring strategic approaches remained relevant and impactful.
- Conducted risk assessments for strategic projects, implementing mitigation strategies to minimise potential impacts.
- Directed resolution of complex planning issues, leveraging critical thinking and problem-solving skills to deliver effective solutions.
- Authored strategic planning documentation, ensuring clarity of vision, objectives, and implementation plans.
Education
Certificate - Digital Marketing
MICA | The School Of Ideas
Ahmedabad, India01-2024
Master of Arts - Economics
Bundelkhand university
Jhansi, UP01-2014
Skills
- Digital strategy
- Google Analytics proficiency
- SEO strategies
- Social media promotion
- Lead acquisition
- Campaign oversight
- Market analysis
- Competitive assessment
- Performance assessment
- Budget oversight
- Brand enhancement
- Creative development
- Problem resolution
- Decision-making skills
Timeline
Digital Marketing Strategist |
Shivoham Shiv Digital
04.2024 - Current
Strategist |
People Operation
01.2019 - 03.2024
Certificate - Digital Marketing
MICA | The School Of Ideas
Master of Arts - Economics
Bundelkhand university