POOJA CHOUDHARY

Tanishq & Louis Philippe:

· Worked as a brand auditor providing an analysis of brands such as Tanishq & Louis Phillippe outlet, its brand management and marketing effectiveness

· As a mystery shopper with brands such as Tanishq & Louis Philippe had observed, interacted and reported on other customers and store employees

· Travelled to assigned store location

· Worked discreetly with the brand & posed as a regular customer

· Interacted with employees over the phone in person to gauge customer service & other requirements

· Inspected & audited the store's environment to detect possible concerns and areas for improvement.

· Purchased random and specific items to assess product quality

· Retained receipts as proof of purchase for later reimbursement

· Completed and submitted a written report detailing the shopping experience after each store visit

· Shared competing interests, including prior loyalty to or dislike of particular stores or products

· Logging hours worked

· Storing copies of completed assignments

Freelance: Worked as a Content associate

Indian Intimate Fashion Week 2021

· Had the opportunity to be associated with India's largest & the finest fashion showcase dedicated to Intimate Fashion Industry

· Wrote clear marketing copy to promote the products/services

· Prepared well-structured drafts & Press Releases

· Proofread and edited blog posts before sharing with the Journo

· Coordinated with marketing and design teams to illustrate articles

· Conduct simple keyword research and used SEO guidelines to increase web traffic

· Promoted content on social media

• Mastered the understanding of the complex relationships, processes, laws, issues and history which defined and governed the political/legislative governmental institutions at the central and local levels. Top-line understanding of pump industry and pricing principles.
• Owned and managed the interactions with external stakeholders and helped in developing strategies for meaningful partnerships.
• Converted complex information related to the pump industry into easily understood themes that were consistent with the overall message of Grundfos and helped in internal and external information flow easily.
• Contributed to strategic development of brand-related policy projects and helped in building strategies and executed national action plans.
• Supported the higher Management of Grundfos india in industry associations, government forums and media with the aim of positively shaping the external business environment and company’s image.
• Helped in building strong internal relationships that fostered open communications and an understanding of the employees needs through various channels like CSR activities participation, HR collaborations etc
• Acted as a pro-active thinker by proposing innovative communication actions to optimize our message and the flow of information to the various stakeholders involved
• Established and maintained smooth relationship network with key media. Developed a strong professional relationship with the external PR & Digital agencies
• Drove product and pipeline programs in the market – implemented marketing programs through the development of communications and PR strategies and tactics to effectively reach and influence key audiences
• Adapted and implemented international action plans to local needs to support the development and the successful implementation of SDG 6 &13 of the UN policy and strategies with respect to brand-related activities & supporting the underprivileged through CSR
• Worked across internal functions and departments to ensure consistent approach to the management of issues, external relationships. Assembled, mobilized and participated in internal cross-functional teams to develop policy-based government affairs programs to address specific Grundfos India market issues
• Coordinated and executed strategic communication input on issues that impacted the company’s reputation to help ensure a positive corporate image in media.
• Handled the external communications,high-quality writing and editing support for event invitations, digital communications, talk points and digital and/or social media posts under tight deadlines.
• Collaborated with the Marketing team for developing 'Years of establishment Heritage Video', Customer testimonials video and vintage pump video and other promotional material creation. The role reflected a strong belief that diversity & inclusion, CSR and business performance are inextricably linked.

• Planned & developed concise communications planning and execution aligned with Company's strategy
• Managed organizational and executive communications (e.g., chat speeches, panel discussion talk points for CEO, internal videos, presentations & other multimedia materials)
• Helped in building content for communication channels – Podcasts, Blogs , Vlogs, with the teams.
• Created presence on LinkedIn for different campaigns run to promote 18th Parallel, initiate SEO if required – developing content and ensure regular posting and end to end management (Social Media Strategy)
• Initiated Industry affiliation opportunities like participation in Tech Forums, Tech Events like Convergence India , Hackathons, White papers, Gaming forums and awards etc
• Manage & interact with Vendor Partners – Digital Agency, Design Agency , Print vendors, merchandise vendors. Manage Vendors, budgeting, logistics and invoicing
• Drive standardized Merchandise requirements and manage Corporate Identity formats
• Planned & assisted in successful brand communications roll-out of sales meets conferences / initiating strategic partnerships
• Worked on OTT brands like Netflix, Hungama, Voot, Alt Balaji for content partnerships.
• Built and cultivated strong media relations with the relevant Tech/ Entertainment/Business journalists across the nation..
• Worked as CEO office communications & Creative Communications

· Client servicing and meeting all financial & banking requirements of the Clients.

· Enhancement of the relationship by cross-selling the products and services as per the profile and need of the customers.

· Achieved the highest in the year for breaking the sales record in Mutual funds of Motilal Oswal funds. Insurance targets met.

· Worked with a lot of exchange brokers and traders to enhance the business.

· Have a fair knowledge about the market exchange, currencies.

· Had a degree certificate in NISM & IRDA

· Helped in deepening the size of the relationship of the financial business

· Typically had to retain the customers by providing the best possible services and being the dedicated point of contact for these customers.

Sales: -

Acquiring

Enhancing

Deepening

· Handled the Food & Beverage department & ideated the Marketing Strategies and various campaigns

· Prepared Traditional PR plans for the Restaurants like K&K, Shanghai Club, Dublin, and Hornby’s Pavilion.

· Prepared Press lists for the outlets and Press Releases.

· The Press lists got coverage in DNA, Midday and other leading publications

· Prepared overall strategy for Chef’s Story to be featured in Magazines like Foodservice, Upper Crust, Outlook, and Ambrosia.

· Handled internal communications (Employer branding).

· Adopted a strategic approach to employer branding along with the help of the HR team like planning, engaging and retaining talent.

· Employee benefits discussions and perks with the Management, facilitating the Events with work, Community support, producing newsletters, managing events like Annual Events, every week gaming awards distribution and competition, Categorization & gaining corporate visibility, female employee (Chefs, housekeeping, Finance, F&B, HR departments) perks for maternity & promoting employee equality in the organization.

· Generated Marketing concepts for the restaurants.

· Prepared social media strategy for all the restaurants.

· Promoted the restaurants through digital fliers, posters, and digital invitation.

· Handled Trip Advisor particularly to increase the ranking of the restaurants and crisis management strategies were also created in advance

· Write-ups and media clippings were handled and managed

· Food Bloggers engagement programme and invitations were prepared

· Promotion of authentic recipes and dishes were promoted on social media forums on a regular basis.

· Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high- level deals

· Competitive Analysis - to understand the strengths and weaknesses of current and potential competitors

Market Research and Intelligence - evaluate the competition and industry trends and identify opportunities

· Managed Email Campaigns, Facebook Contest, LinkedIn and Twitter interactions, Trip Advisor reviews

· Content Development for advertorials for the clients

· Extend business by facilitating strategic alliances and partnerships that helped in market penetration

· Did some market research to understand the competition and buying behavior

· Developed marketing strategies to generate demand

· Designed digital and social media marketing to create awareness about the product

· Content development for brochures, newsletters, websites, posters, e-mailers

· Established and maintained new business relationships that helped in business development

· Planned, Executed and Managed advertising, promotional campaigns, and events.

· Participated in number of external & internal events that involved media interactions for the Hotel

· Handled Clients on Technology, Automobile, like IBM, Lenovo, WindRiver, Analog Devices India, Thought Works, etc.

· Developed Social Media Strategies.

· Client servicing was a part of the profile

· Building Brand image.

· Handled Client Meetings and prepared PR proposals.

· Prepared minutes of the meeting.

· Handled tech clients mostly