Pooja Chowdary
Summary
Creative Digital Marketing specialist has excellent marketing campaign development and strategy. Looking for a challenging and innovative career in a reputed organization, where there is can effectively use my skills and contribute to the growth of the organization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Manager
Bhavaya Technology
01.2023 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders.
- Increased customer engagement through social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Suggested and implemented new features to develop brand awareness.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Senior Media Buyer (Content Arbitrage)
Catalys
07.2022 - 12.2023
- Boosted brand engagement by creating and implementing targeted social media campaigns.
- Enhanced online presence for clients through strategic social media management and content creation.
- Collaborated with marketing teams to develop cohesive digital strategies, resulting in increased conversions and sales.
- Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
- Developed partnerships with industry influencers, resulting in increased brand visibility and credibility.
- Trained junior team members on best practices for social media marketing, enhancing overall team effectiveness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Media Buyer
Adsiduous Media
01.2019 - 01.2022
- Working as a Media Buyer in Adsiduous Media with 3+ years of expertise recommending the appropriate strategies for campaigns
- Launching, Optimizing, and Analyzing for better performance of campaigns Performed detailed market research and analyzed and evaluated social media performance
- Planned and executed Ad campaigns on Google, Facebook, Snapchat and optimized them on a regular basis Suggestions to clients based on the market research help to improve the business and conversions Monthly optimization campaigns budgets from $30,000 to $1,00,000
- Experience with FB Ad Manager, Analytics, Pixel, and App Events
- Conducting A/B testing on landing pages, Ad Creative, and website call to action & performing decisive action to Drive Results.
Digital Marketing Trainee
Nukkad Shops Technologies (India) Private Limited
07.2019 - 09.2019
Education
Bachelor of Science in Computer -
Holy Cross Women Degree College, Osmania University
01.2013
Intermediate in MPC -
International Junior College
01.2010
Secondary School Certificate (SSC) -
St. Basweshwara High School
01.2008
Skills
- Social Media Marketing
- SEO
- Website Creation and designing
- Web Analytics
- Content Creation
- PPC Marketing
- Keyword Research
- Local Searching Marketing
- Good communication and Self-motivated with high levels of commitment
- Positive thinking and flexible in taking up new challenges
- Ability to work as a team member and capable of managing a team
- Able to work under stress with deep observational and analytical behavior
Certification
- Working as a Digital Marketing Intern at Nukkad Shops Technologies (India) Private Limited
- Completed Google Ads Fundamentals - basics of Google Ads and how to promote your business online
- Completed Google Ads Video - TrueView ads work and how to set up a Google Ads video campaign
- Completed Certification - Driving Inspiration and Product Discovery With the Collection Ad Format
Languages
English
Hindi
Telugu
Visa Status
Spouse Visa
Personal Information
- Date of Birth: 05/08/92
- Marital Status: Married
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and can be supported by the relevant documents as and when required.
Timeline
Social Media Manager
Bhavaya Technology
01.2023 - Current
Senior Media Buyer (Content Arbitrage)
Catalys
07.2022 - 12.2023
Digital Marketing Trainee
Nukkad Shops Technologies (India) Private Limited
07.2019 - 09.2019
Media Buyer
Adsiduous Media
01.2019 - 01.2022
Bachelor of Science in Computer -
Holy Cross Women Degree College, Osmania University
Intermediate in MPC -
International Junior College
Secondary School Certificate (SSC) -
St. Basweshwara High School
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