Pooja Chowhan
Writer
Summary
A detail-oriented writer experienced in delivering clear & compelling pieces of content to facilitate rich User Experience, boost engagement & eventually generate & bolster business.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
Digital Storyteller
Standard Chartered GBS
Bengaluru, Karnataka
03.2022 - Current
- Used Poppulo and Figma to create eloquent, visually appealing content for internal communications.
- Created, wrote and published internal blog pieces covering programmes and events.
- Planned and executed effective internal communications and engagements campaigns to educate employees about vertical's innovation & tech initiatives.
- Utilized digital publishing platforms to prepare well-structured drafts.
- Analyzed conversion and bounce rates to measure success of content.
Manager - App Design & Content
Bajaj Finserv
Pune, Maharashtra
12.2020 - 03.2022
- Interspersed thematic, frequently-searched keywords and FAQs vis-optimize content on Bajaj Finserv's mobile application.
- Developed and edited informative, highly engaging, concise content in the form of various offer related banners, for company's application and social media platforms.
Copywriter
Grapevine Media Solutions
Kolkata, West Bengal
01.2018 - 11.2020
- Developed persuasive & compelling pieces of content for a diversified clientele under the following industry types:- Fashion (Luxe apparel & jewellery)- Travel & Lifestyle - Food- Financial Learning Institutes-Art & Aesthetics.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided editorial guidance to facilitate delivery of top-quality content
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Branch Relationship Manager
Kotak Mahindra Bank Ltd
Kolkata, West Bengal
05.2016 - 12.2017
- Generated new business and referral clients in partnership with financial advisors and branch team.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
Education
MBA - Marketing And International Business
Birla Institute of Management Technology
06.2014 - 04.2016
Timeline
Digital Storyteller
Standard Chartered GBS
03.2022 - Current
Manager - App Design & Content
Bajaj Finserv
12.2020 - 03.2022
Copywriter
Grapevine Media Solutions
01.2018 - 11.2020
Branch Relationship Manager
Kotak Mahindra Bank Ltd
05.2016 - 12.2017
MBA - Marketing And International Business
Birla Institute of Management Technology
06.2014 - 04.2016
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