Pooja Dahiya
Noida
Summary
Seasoned Digital Marketing Team Leader with background in managing cross-functional teams, implementing strategic marketing campaigns, and driving brand visibility. Strengths include holistic approach to digital marketing strategy, strong leadership skills coupled with ability to drive team success. Previous work has consistently resulted in increased online presence and improved customer engagement.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing/Team Leader
Virtual Employee
Noida
07.2021 - Current
- Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and challenges.
- Managed a team of digital marketing specialists in the creation of paid campaigns, SEO content, social media posts, and email campaigns.
- Managed budget allocation for paid advertising campaigns across multiple platforms.
- Analyzed data from Google Analytics, A and B testing, and other sources to optimize website performance.
- Measure & Report performance of all digital marketing campaigns and Goals (ROI and KPIs)
- Coordinated with internal teams to ensure timely execution of projects and tasks.
- Keep abreast of the latest digital marketing trends, technologies, and best practices.
- Communicate effectively with clients, providing regular updates, and addressing concerns.
Digital Marketing Manager
Prateek Group
Noida
08.2020 - 02.2021
- Developed and executed digital marketing campaigns to drive leads through paid campaigns on Google, Meta, etc.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Evaluated effectiveness of digital marketing activities against established objectives.
- Provided timely reports on progress of various projects related to digital marketing initiatives.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Wrote social media content to increase engagement with customers.
- Tracked and analyzed social media and online marketing initiatives.
- Improved short- and long-term digital marketing strategies.
- Conducted keyword research to identify new opportunities in organic search results.
Business Operation Analyst
Accenture
Hyderabad
03.2020 - 08.2020
- Create and manage shopping campaigns on platforms like Google Shopping and Amazon.
- Set up bidding strategies, target audiences, and campaign budgets to maximize ROI.
- Continuously monitor and optimize campaigns based on performance metrics.
- Use keyword research tools to uncover high-volume, low-competition keywords.
- Track and analyze campaign performance metrics, including clicks, impressions, click-through rates (CTRs), and conversions.
- Conduct A/B tests to experiment with different ad elements (e.g., titles, images, descriptions) and determine what works best.
Senior Shopping Analyst
Vaco Binary Sematics
Gurgaon
12.2017 - 03.2020
- Successfully managed end-to-end e-commerce operations through effective Shopping Campaign creation.
- Utilize advanced techniques to optimize shopping campaigns, including bidding strategies, product targeting, and ad scheduling.
- Leverage data-driven insights to identify areas for improvement and maximize ROI.
- Consistently improved conversion rates and return on investment (ROI) through data-driven optimization techniques.
- Develop and manage shopping campaign budgets, allocating funds effectively to achieve desired results.
- Proven track record of working with major e-commerce giants like Walmart, eBay, Home Depot, and Ulta Beauty in the US and Canada.
- Handled, reviewed, and executed daily account responsibilities with meticulous attention to detail.
- Provided comprehensive weekly and monthly reports to track campaign performance and identify areas for improvement.
PPC EXECUTIVE
DUSONS MEDIA
Delhi
04.2012 - 03.2015
- Set up Search, Display & Remarketing Campaigns wit
- Successfully managed Search, Display, and Remarketing campaigns with tailored goals and strategies.
- Created tightly themed Ad Groups and Ads to ensure relevance and maximize performance.
- Effectively utilized Ad Extensions to enhance ad visibility and engagement.
- Explored various targeting options within Display Campaigns, including Contextual, Interest, Topic, and Placement-based targeting.
- Implemented effective remarketing campaigns to target and re-engage valuable audience segments.
- Monitored account budgets, maintained Quality Score, and optimized bidding strategies to achieve desired results.
- Handled campaigns in multiple languages, including Dutch, Danish, and Norwegian, demonstrating proficiency in international marketing.
- Possess experience working with both Google Ads and Microsoft Advertising (MSN AdCenter), leveraging the strengths of each platform.
- Skilled in using AdWords Editor for efficient campaign management and optimization.
Education
Master of Science - Computer Science
01.2013
Skills
- Google Ads
- Remarketing
- Bind Ads
- SMO
- Google AdWords
- ROAS
- AdWords Editor
- Meta Ads
- Google Analytics
- Optimization
- Reporting
- SEARCH ENGINE OPTIMIZATION
- CPA
- Strategic Planning
- SEM Trend Knowledge
- Email Marketing
Certification
- Google Search Ads Certified
- Google Shopping Ad Certification
Timeline
Senior Digital Marketing/Team Leader
Virtual Employee
07.2021 - Current
Digital Marketing Manager
Prateek Group
08.2020 - 02.2021
Business Operation Analyst
Accenture
03.2020 - 08.2020
Senior Shopping Analyst
Vaco Binary Sematics
12.2017 - 03.2020
PPC EXECUTIVE
DUSONS MEDIA
04.2012 - 03.2015
Master of Science - Computer Science
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