Pooja Katkar
Digital Marketing Specialist
Pune
Summary
Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Proficient in Social Media Campaigns and Content Planning, Search Engine Marketing, SEO optimization and Keyword Research Analysis. Good interpersonal, communication and planning abilities.
Overview
5
5
years of professional experience
1
1
Certification
3
3
Languages
Work History
Digital Marketing Manager
Homeseva
Pune
05.2022 - Current
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Monitored return on investment of online and social media marketing efforts.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Successfully launched offline and online consumer targeting and marketing strategy.
Digital Marketing Team Leader
Paytm (paytm.com)
Pune
06.2018 - 12.2022
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Implemented new strategies to improve click-through rates and conversion.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Optimized social media channels and web pages to improve SEO and usability.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created social media content with innovative brand messaging to support new product launches.
Digital Marketing Freelancer
Selfemployed
Pune
01.2020 - 05.2022
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Identified technology framework required to support digital strategies.
- Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
- Created customized marketing materials to increase product awareness.
- Helped clients develop website portals and social media pages to promote businesses.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Digital Marketing Specialist
Jaro Education
Pune
05.2016 - 05.2018
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Digital Marketing Executive
Little Internet Pvt Ltd
Pune
05.2015 - 05.2016
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Education
Bachelor of Engineering Technology - Electrical Engineering
VPKBIET
Pune 06.2010 - 06.2014
Associate of Science - Science Education
YCIS
Satara 06.2008 - 06.2010
Skills
Google analytics
Analytical and Critical Thinking
Strategic planning
SEM trend knowledge
Keyword optimization
Ad development
SEO
SEM
Content marketing
Campaign analysis
Google AdWords
Copywriting
New Business Development
Social media platforms
Content Development
Online marketing
Social media expert
Social media strategy
Blogging
Email Marketing
Sales tools and techniques
Research and reports generation
Quality lead generation
Qualifying and prospecting leads
Promotional planning
Advertising expertise
Social media campaigns
Market Analysis
Campaign management
Marketing and advertising
Graphic design
Goal planning
Online marketing strategies
Content and digital asset management
Online presence monitoring
Marketing analytics
Social Media Management
Lead Development
Digital marketing proficiency
Google Ads
Campaign development
Facebook expertise
Certification
Digital Deepak Internship Program
Timeline
Digital Marketing Manager
Homeseva
05.2022 - Current
Digital Deepak Internship Program
07-2020
Digital Marketing Freelancer
Selfemployed
01.2020 - 05.2022
Digital Marketing Team Leader
Paytm (paytm.com)
06.2018 - 12.2022
Digital Marketing Specialist
Jaro Education
05.2016 - 05.2018
Digital Marketing Executive
Little Internet Pvt Ltd
05.2015 - 05.2016
Bachelor of Engineering Technology - Electrical Engineering
VPKBIET
06.2010 - 06.2014
Associate of Science - Science Education
YCIS
06.2008 - 06.2010