
Data Analyst | 2+ Years of Experience | Expert in MySQL, Python, Advanced Excel, Power BI, Power Query, DAX, Reporting, ETL, Pivot Table, V-Lookup, SQL Joins, SQL Analytical Functions, Business Insights Dashboarding, and KPI Analysis, Reporting
Ad-hoc Insights - Consumer Goods Domain
● Analyzed data and interpreted that the company is experiencing 36.33% growth, expanding its portfolio from 245 to 334 items in FY 2021, thereby enhancing market visibility.
● Examined 2021 data and found that 73% of gross sales are contributed by the Retailer channel, generating a significant revenue of 19,241.7 million, demonstrating successful sales channel optimization.
● Utilized SQL methodologies to identify crucial sales trends, revealing that November is the month in which the company achieves the maximum gross sales
Credit Card Analysis Using Consumer Spending Behavior
● Analyzed consumer behavior patterns and gained insights that 31% of total spending is done using credit cards by individuals in the age bracket 25–45.
● Explored spending habits and discovered that 77% of total spending (₹412M) is concentrated in the top 6 categories.
● Suggested family-friendly deals and partnerships with health & wellness brands, leading to a 21% boost in credit card usage among people aged 25–45 and older..