Pooja Mali

Wipro Limited

10.2020 - Current

Spearheading B2B GTM strategies, overseeing the full lifecycle from planning to execution, in close collaboration with cross-functional teams.
Developing and driving marketing initiatives to create a pipeline, enable sales success, and increase brand awareness.
Collaborating with pre-sales, alliance, and business teams to develop tailored marketing materials for forums, events, and meetings.
Planning, budgeting, and executing events (industry/partner-led), as well as roundtables for customers and partners at various scales.
Leading content syndication, demand generation, awareness, and lead nurturing campaigns across platforms (Marketo, LinkedIn, Twitter), both paid and organic.
Driving MQL generation through content syndication campaigns, and progressing leads through the funnel to SQLs.
Executing end-to-end campaigns in person and online to meet business objectives.
Working with subject matter experts in the business to develop thought leadership, solution webpages, case studies, videos, solution collaterals, press releases, internal communications, webinars/webcasts, and other types of content that support planned campaigns and ongoing needs.
Coordinating cross-functional collaboration to ensure strategic alignment across marketing initiatives and projects.

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