Pooja Malik
Gurgoan
Summary
A results-driven Social Media Manager with over 3 years of experience in developing and executing social media strategies to enhance brand presence, increase engagement, and drive growth. Proficient in content creation, community management, and performance analytics. Expertise in leading campaigns across multiple platforms including Instagram, LinkedIn, Facebook, and YouTube. Skilled in building relationships with influencers, managing paid campaigns, and creating compelling content to connect with target audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Manager
Mahu Tasty Foods Private Limited
Gurgoan
04.2023 - Current
- Developed and executed a content strategy that aligned with company goals, resulting in a 30% increase in brand awareness and lead generation through LinkedIn, Facebook, and Instagram.
- Successfully managed paid advertising campaigns on Facebook and Instagram, focusing on ad reviews, audience targeting, and optimization for lead generation.
- Regularly reviewed and analyzed Facebook and Instagram ad performance, utilizing platform insights to fine-tune audience segmentation, ad placements, and messaging.
- Implemented retargeting strategies that significantly increased conversion rates, turning website visitors into paying customers.
- Collaborated with the sales and marketing teams to ensure seamless lead nurturing from social media platforms to the company’s CRM, resulting in a 25% increase in sales conversions.
- Built comprehensive monthly reports on ad performance, including KPIs such as click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS), ensuring transparency and actionable insights for future campaigns.
- Leveraged detailed audience insights from Facebook Ads Manager and Instagram Analytics to refine targeting strategies, ensuring that ad content resonated with the right demographics and psychographics.
Social Media Specialist
Corefield Technologies
Gurugram
04.2022 - 04.2023
- Spearheaded the company’s social media strategy, contributing to a 35% increase in follower growth and a 20% boost in engagement across platforms including Facebook, Twitter, Instagram, and LinkedIn.
- Created and curated original content that was both engaging and aligned with brand values, resulting in a 25% increase in brand recognition.
- Launched and managed successful paid social media campaigns that expanded reach and drove a 40% increase in website traffic.
- Regularly monitored social media trends and algorithm changes, adapting strategies to ensure optimal performance and relevance.
- Developed and maintained a detailed content calendar to ensure consistency in posting, enhancing audience engagement and fostering loyalty.
- Collaborated closely with marketing, PR, and customer service teams to ensure cohesive messaging across all digital channels.
- Utilized social listening tools to monitor brand mentions and respond promptly to customer inquiries, complaints, and feedback, increasing customer satisfaction.
- Led efforts to integrate user-generated content (UGC) into the brand’s strategy, further building community engagement and trust.
Sales And Marketing Specialist
Pacific Resorts Farmland LLP
Gurugram
03.2021 - 04.2022
- Designed and executed integrated marketing strategies, leveraging social media, email campaigns, and digital advertising to increase brand awareness and drive revenue growth.
- Conducted market research and competitor analysis to identify emerging trends and customer needs, tailoring marketing efforts accordingly.
- Managed cross-channel marketing campaigns, collaborating with the design team to create eye-catching visuals and engaging content that drove a 15% increase in sales leads.
- Streamlined the sales funnel process by developing engaging presentations, sales collateral, and email sequences, resulting in a 20% increase in lead conversions.
- Built and nurtured relationships with key stakeholders, including clients, partners, and industry influencers, to support business growth and drive brand credibility.
- Analyzed sales and marketing performance data, presenting actionable insights to senior management for continuous improvement.
Skills
- Microsoft Office
- Communication Skill
- ORM Specialist
- Social Media Management
- Content Writing
- Content Creation & Video Production
Certification
- SEO Foundations, 02/01/23
- Content Creations: Strategy and Tools, 02/01/23
- Copywriting for Social Media, 02/01/23
- Social Media Foundation Course, 03/01/22
- Advance Social Media Certification Program, 02/01/22
- Digital Marketing 101, 02/01/22
- Social Media Marketing with Facebook and Twitter, 02/01/22
- Facebook Marketing and Advertising Course, 12/01/21
Personal Information
- Date of Birth: 12/13/98
- Gender: Female
- Nationality: India
- Marital Status: Single
Hobbies and Interests
- Book Reading
- Cooking
- Travelling
- Photography
- Content Creation
- Video Creation
References
Available on Request
Timeline
Social Media Manager
Mahu Tasty Foods Private Limited
04.2023 - Current
Social Media Specialist
Corefield Technologies
04.2022 - 04.2023
Sales And Marketing Specialist
Pacific Resorts Farmland LLP
03.2021 - 04.2022
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