Pooja Mukherjee

Growth Strategy & Expansion – Spearheaded network expansion across multiple cities by onboarding new franchise partners, driving EV fleet growth, and ensuring supply for enterprise demand.

Franchise Development – Built and scaled a robust franchise model, enabling entrepreneurs to participate in the EV ecosystem while ensuring profitable ROI structures.

Go-to-Market Leadership – Designed and executed successful city launch strategies (e.g., Bangalore, Chennai) through PR, digital campaigns, exhibitions, and on-ground activations.

Brand Marketing & Communications – Led brand positioning and storytelling through multi-channel campaigns (digital, social, PR, BTL) to build awareness and strengthen credibility.

Performance Marketing & Lead Generation – Drove high-quality franchisee leads via digital performance campaigns, CRM nurturing, and structured funnel management, ensuring strong pipeline conversion.

Team Leadership & Cross-Functional Collaboration – Directed inside sales, business managers, CRM, and design teams to deliver aligned growth and marketing outcomes.

Product & Platform Collaboration – Worked with tech/product teams to improve franchisee dashboards, CRM tools, and lead management systems for transparency and scalability.

Campaign & Event Management – Conceptualized and executed exhibitions, summits, and partner engagement events to showcase the BLive EZY model and attract potential investors.

Revenue Growth & ROI Optimisation – Achieved measurable business growth by aligning pricing, franchisee ROI models, and enterprise partnerships with market dynamics.

Regional Marketing Strategy – Developed and executed strategic and tactical marketing plans to strengthen brand presence and drive growth across the assigned region.

Campaign Planning & Execution – Designed and rolled out integrated marketing campaigns, leveraging digital, social media, and on-ground activations to maximize reach and engagement.

Content & Collateral Development – Created impactful marketing assets including brochures, product presentations, and webinars to support sales enablement and customer education.

Dealer Marketing Programs – Designed and implemented marketing strategies for dealers, aligning initiatives with consumer satisfaction data to boost loyalty and revenue.

Performance Measurement – Monitored and evaluated the effectiveness of regional marketing initiatives, optimizing campaigns for improved ROI and impact.

Digital Presence & Engagement – Managed brand website and online touchpoints to improve customer engagement, lead generation, and brand recall.

Celebrity & Campaign Management – Led end-to-end campaign shoots with creative and media agencies, production houses, and celebrity management teams for brand ambassadors.

Strategic Partnerships – Built and nurtured relationships with service partners, advertising agencies, and leading industry collaborators to strengthen brand visibility.

Marketing Strategy & Execution – Conceptualised, planned, and implemented integrated marketing initiatives across ATL, BTL, and digital channels.

Performance & Insights – Assessed campaign effectiveness through research, data analysis, and consumer behaviour insights, enabling data-driven decision-making.

Retail Expansion – Successfully launched 50+ Exclusive Brand Outlets (EBOs) across India, ensuring consistent brand identity and impactful consumer experience.

Cluster Marketing Strategy – Planned and implemented regional marketing operations to achieve business and revenue targets while strengthening brand presence.

Marketing Planning & Budgeting – Strategized and managed cluster-level marketing plans and budgets to maximize ROI and ensure cost efficiency.

Promotions & Campaign Execution – Designed and executed creative, cost-effective promotional activities to drive store footfall, customer engagement, and sales uplift.

PR & Media Integration – Leveraged PR and media channels to amplify regional campaigns, improve brand visibility, and enhance consumer connect.

Campaign Effectiveness – Monitored, analyzed, and optimized the performance of marketing campaigns, ensuring measurable outcomes aligned with business goals.

Cross-functional Collaboration – Partnered with sales, operations, and creative teams to deliver integrated campaigns across the cluster.

Market & Catchment Analysis – Conducted detailed catchment and consumer behaviour analysis to develop effective regional marketing strategies and drive store performance.

Budgeting & Forecasting – Managed marketing budgets and prepared forecasts for regional stores to ensure cost efficiency and alignment with business objectives.

Integrated Marketing Activities – Planned and executed ATL and BTL campaigns to streamline brand communication and strengthen customer engagement across key markets.

Campaign Performance Tracking – Monitored and evaluated the effectiveness of campaigns, ensuring improved ROI and stronger brand connect at the state level.

Cross-functional Alignment – Collaborated with retail operations, merchandising, and sales teams to deliver seamless store-level activations and customer experiences.

Store Operations & Finance – Managed end-to-end store operations, including finances, accounts, and compliance.

Inventory & Merchandising – Oversaw inventory control, stock planning, and merchandising to optimise sales and reduce shrinkage.

Customer Relationship Management – Monitored and enhanced customer service standards to strengthen loyalty and repeat footfall.