Pooja Nagori
Ahmedabad
Summary
Results-driven Digital Marketing Specialist with extensive experience at Intesols Private Limited, adept in Google Ads and campaign optimization. Proven track record in enhancing performance metrics and delivering actionable insights. Skilled in data analytics and client communication, successfully managing budgets up to A$10,000 to drive impactful marketing strategies.
Overview
13
13
years of professional experience
Work History
Google Ads Specialist – Australian Clients
Intesols Private Limited
07.2023 - Current
- Managed Google Ads campaigns with budgets ranging from A$1,000 to A$10,000 per month
- Developed and executed performance-driven digital marketing strategies
- Optimized PPC campaigns using GA4, GTM, and Google Search Console
- Provided clear KPI reporting and strategy insights to clients
Senior Digital Marketing Executive
Universal Software
06.2021 - 05.2022
- Led digital marketing initiatives for an e-commerce website
- Managed Search Ads, Shopping Ads, and App Install campaigns
- Implemented BTL activation strategies for online retail platforms
- Analyzed campaign performance using Google Analytics 4 and GTM
Senior Account Coordinator – Search Ads Division (Australian Clients)
Ensight Global (Uplers Private Limited)
03.2019 - 03.2021
- Laisoning between clients and execution teams for campaign deployment
- Managed PPC And Facebook campaigns and SEO strategies using SEMrush, Moz, and Screaming Frog
- Conducted SEO audits and advised on optimization strategies
Marketing Executive
Wagh Bakri Tea Group
05.2016 - 01.2017
- Executed strategic marketing initiatives for Wagh Bakri Tea Lounges
- Managed ATL & BTL activities, including branding and consumer engagement
- Conducted on-ground market research in major metro cities
Brand Executive – Branding & Advertising Communications
Havmor Ice Creams Limited
09.2014 - 04.2016
- Led packaging, new product development, and compliance with FSSAI guidelines
- Managed retail and dealer branding, point-of-purchase design, and print ad campaigns
- Coordinated with advertising agencies for creative execution
Marketing Officer
Rasna Private Limited
04.2012 - 09.2014
- Managed national-level marketing strategies for Rasna’s product portfolio
- Led ATL and BTL initiatives, including media planning and brand activations
- Handled trade marketing and coordinated branding material distribution across India
Education
Digital Marketing Certification -
Brandveda Digital Marketing Institute
Ahmedabad03.2020
MBA - Marketing
Institute of Business Management and Research
Ahmedabad12.2010
Diploma in Advertising & Corporate Communication -
Ahmedabad Management Association
Ahmedabad12.2010
B.Sc. - Biotechnology
Nagpur University
12.2008
Skills
- Digital Marketing Expertise
- Google Ads
- Google Tag Manager
- Google Analytics 4
- Search Engine Marketing
- SEO
- Social Media Marketing
- Display Advertising
- Email Marketing
- Campaign Optimization
- Shopify
- Google Search Console
- Data Analytics
- Traditional Marketing Expertise
- Media Planning
- ATL/BTL Activations
- New Product Development
- Packaging
- Retail Branding
- Dealer Branding
- Print Advertising
- Outdoor Advertising
- Coordination with Ad Agencies
- Publications
- FMCG Brand Management
Languages
- English
- Hindi
- Marathi
- Gujarati
Personal Information
- Date of Birth: 02/03/87
- Marital Status: Married
Core Skills
Google Ads (Search, Shopping, App Installs), Google Tag Manager & Google Analytics 4, Search Engine Marketing (SEM) & SEO, Social Media Marketing & Display Advertising, Email Marketing & Campaign Optimization, Shopify, Google Search Console, and Data Analytics, Media Planning & ATL/BTL Activations, New Product Development & Packaging, Retail & Dealer Branding, Print & Outdoor Advertising, Coordination with Ad Agencies & Publications, FMCG Brand Management (Havmor, Rasna, Wagh Bakri)
Timeline
Google Ads Specialist – Australian Clients
Intesols Private Limited
07.2023 - Current
Senior Digital Marketing Executive
Universal Software
06.2021 - 05.2022
Senior Account Coordinator – Search Ads Division (Australian Clients)
Ensight Global (Uplers Private Limited)
03.2019 - 03.2021
Marketing Executive
Wagh Bakri Tea Group
05.2016 - 01.2017
Brand Executive – Branding & Advertising Communications
Havmor Ice Creams Limited
09.2014 - 04.2016
Marketing Officer
Rasna Private Limited
04.2012 - 09.2014
Digital Marketing Certification -
Brandveda Digital Marketing Institute
MBA - Marketing
Institute of Business Management and Research
Diploma in Advertising & Corporate Communication -
Ahmedabad Management Association
B.Sc. - Biotechnology
Nagpur University
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