Pooja Naidu

A leading retail and e-commerce SaaS company serving over 500 brands across 17 countries.

• Led the end-to-end execution of social media and digital marketing campaigns across various platforms, increasing brand engagement by 40% within ten months.
• Managed cross-functional collaboration between internal design teams, external creative agencies, and vendors to deliver integrated marketing campaigns on time and within budget.
• Strategized and implemented multi-channel employee branding and brand communication initiatives, boosting internal engagement scores by 20%.
• Oversaw the development and delivery of high-impact content (SM posts, collateral, blogs, emailers, eBooks, case studies, newsletters, PPC ads, landing pages) that resulted in 100+ MQLs for FY24-25.
• Directed event branding and marketing for retail expos, including booth design, promotional content, and game development, leading to 80+ MQLs and a 3x increase in brand engagement compared to previous years.
• Utilized HubSpot and Zoho Marketing Plus to streamline content workflows, optimize SEO, and analyze campaign performance, resulting in a good uplift in email open rates, fewer bounce rates, and improved lead conversion.
• Monitored competitor activity and market trends to identify growth opportunities that supported brand differentiation.

• Led projects, brand campaigns, and branding exercises (from production to completion) across different industries, such as Freight Forwarding & Logistics, Banking & Finance, Automotive, Food, Business Services, Real Estate, Apparel, Personal Beauty, and Health & Wellbeing.
• Monitored campaign performance and analyzed data to identify areas of improvement.
• Reviewed and edited the final copy for accuracy and grammatical precision.
• Worked closely with the CEO, account managers, designers, and the digital team to ensure creative excellence on retainer projects and pitches.

• Wrote copy for brand and lead generation campaigns, websites, brochures, case studies, landing pages, emailers, social media, and SMS campaigns.
• Proofread, formatted, and edited the content dump sent by clients.
• Brainstormed and collaborated with the team for ideas and strategies for brand campaigns.

• Created SEO-driven articles for Clinicspots.com, focusing on the hospital and healthcare sector.
• Edited and reviewed content produced by fellow interns to ensure grammatical accuracy and adherence to SEO best practices.
• Monitored and improved weekly URL rankings using Google Analytics and other SEO tools.
• Executed both on-page and off-page SEO strategies to enhance website visibility.
• Developed and implemented content marketing initiatives to drive organic traffic.
• Performed comprehensive keyword research to optimize content for search engine performance.

• Oversaw and managed website content for SourceSecurity.com and TheBigRedGuide.com.
• Composed detailed product descriptions for a wide range of security and safety products.
• Developed and published content including industry news, analysis, product information, company profiles, trade show coverage, and vertical market insights.
• Curated and created eClippings for companies featured on SourceSecurity.com.
• Edited, optimized, and processed expert commentaries to ensure clarity and SEO compliance.
• Regularly updated and maintained comprehensive company, event, and product databases.
• Produced SEO-optimized content to enhance search engine visibility.
• Monitored industry developments and sourced relevant news for timely online publication.
• Managed website updates and facilitated the online news publishing process.