Overview
Work History
Education
Skills
Websites
Timeline
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Pooja Pasricha

Pooja Pasricha

Mumbai

Overview

14
14
years of professional experience

Work History

Social Media and Community Manager

BabyCenter India
Remote
11.2019 - 07.2025
  • Launched Facebook, Instagram, and YouTube channels for BabyCenter India, enhancing brand visibility.
  • Achieved year-over-year growth in community size, reach, and engagement on Instagram and Facebook.
  • Developed and executed social media strategy to elevate brand awareness among Indian mothers.
  • Established influencer partnerships to broaden community outreach initiatives.
  • Created engaging content across social media platforms to foster community interaction.
  • Implemented strategies focused on increasing community engagement metrics.
  • Collaborated with marketing teams to ensure alignment of community strategies with brand objectives.
  • Well versed with AI tools like Perplexity, ChatGPT, google analytics, Canva Pro and Meta platforms - Meta business manager, Ads manager and Meta business suite

Community Manager and Assistant Editor

BabyCenter India (Everyday health group)
Remote
10.2013 - 10.2019
  • Developed engaging content for online community platforms.
  • Moderated discussions to maintain a positive environment.
  • Analyzed community feedback to improve engagement strategies.
  • Facilitated virtual events to enhance member interaction.
  • Managed social media channels to increase brand presence.
  • Trained new moderators on best practices and guidelines.
  • Resolved conflicts among members of the online community by providing timely responses and implementing appropriate measures when necessary.

Account group head, Corporate Sales

Network 18 (Web18)
National Capital Region
04.2011 - 04.2012
  • Drove corporate sales for youth platform, achieving 100% sales target in North region.
    Fostered relationships with leading digital agencies such as Max Healthcare, Hyundai, and HCL.
    Implemented sales initiatives that propelled engagement and retention.
    Managed client accounts to ensure alignment with business objectives.

Education

MBA - General Management (Executive MBA)

Indian Institute of Management
Kolkatta
06-2007

Economics Hons

Delhi University
Sri Venkateshwara College
04-1997

Skills

  • Content creation
  • Social media management
  • Maternal and Child healthcare
  • Influencer partnerships
  • Community engagement

Timeline

Social Media and Community Manager

BabyCenter India
11.2019 - 07.2025

Community Manager and Assistant Editor

BabyCenter India (Everyday health group)
10.2013 - 10.2019

Account group head, Corporate Sales

Network 18 (Web18)
04.2011 - 04.2012

MBA - General Management (Executive MBA)

Indian Institute of Management

Economics Hons

Delhi University

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Pooja Pasricha