Pooja Ranjan
Bangalore
Summary
Consumer Insights professional with around 11 years of experience in research across FMCG, retail, and e-commerce sectors. Passionate about understanding consumer behavior to uncover unmet needs that drive strategic business decisions. Skilled in performance and market insights, product development, and communication evaluation, with experience of working at Unilever, Future Group, and IMRB. Adept at collaborating with cross-functional teams, managing research budgets, and ensuring insights are integrated in decision-making to improve customer satisfaction, loyalty, and retention. Solution-driven mindset with a strong focus on driving business impact through continuous learning.
Overview
21
21
years of professional experience
Work History
Consultant
Self
Bangalore
01.2022 - Current
- Worked on multiple tracks from proposal to reporting stage, ensuring timely project completion while managing client interactions effectively.
- Analyzed track data to generate insights for various projects, aiding strategic initiatives.
- Partnered with cross-functional teams to optimize network efficiency and achieve client satisfaction.
Consumer Insight Manager
Unilever
Mumbai
07.2009 - 11.2016
- Led consumer insights for detergent powders and bars across South Asia, global lead for mid and upper-tier segments.
- Translated consumer needs into actionable insights through regular connects and benchmarking studies to ensure product superiority.
- Shaped early-stage product design via in-depth qualitative research, identifying key category drivers and moments of truth.
- Managed cross-functional stakeholders across CMI, Marketing, and R&D for a mass-market regional portfolio targeting diverse consumer segments.
- Designed lab-based metrics simulating real-world wash conditions to enhance user-relevant product performance.
- Managed end-to-end research partnerships—from briefing and budgeting to questionnaire design and final analysis
Market Research Manager
Future Group
Mumbai
08.2007 - 07.2009
- Studied shopper behavior across Future Group stores and assessed sales impact of in-store media via qualitative research and mystery audits.
- Identified triggers like contextual content and promotions influencing purchases.
- Partnered with Nielsen, GfK, and GroupM for research and media strategy.
Senior Researcher
IMRB
Mumbai
10.2004 - 08.2007
- Worked on Millward Brown tools (Dynamic Tracking, Link) to assess brand and ad performance.
- Led quantitative analyses to uncover trends and inform strategic decisions.
- Analyzed category data alongside GRPs, retail audits, and panel metrics for deeper insights.
- Presented actionable recommendations to clients during quarterly business reviews.
Education
CUA -
Human Factors International
Bangalore05.2023
MBA -
Institute For Technology And Management
Mumbai01-2004
Bachelor of Science -
Chatrapati Shahuji Maharaj University
04-2002
Skills
- Consumer insights, quantitative and qualitative analysis
- Execution skills
- Adaptability
- Team collaboration
- Creative problem solving
- Action-oriented mindset
- Attention to detail
- Stakeholder management
- Project management
- Microsoft Office proficiency
Languages
English, Hindi, Punjabi
Timeline
Consultant
Self
01.2022 - Current
Consumer Insight Manager
Unilever
07.2009 - 11.2016
Market Research Manager
Future Group
08.2007 - 07.2009
Senior Researcher
IMRB
10.2004 - 08.2007
CUA -
Human Factors International
MBA -
Institute For Technology And Management
Bachelor of Science -
Chatrapati Shahuji Maharaj University
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