Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Pooja S

Bangalore

Summary

Professional and hard-working Analyst II with 7.5 years of experience in digital marketing. Display advertising experience includes mobile and desktop onsite/offsite campaign setup, optimization, digital out-of-home campaign trafficking, and e-commerce trafficking. Social media marketing experience, including basic knowledge of Facebook and Pinterest. Experience in managing an account with various budgets and impression counts. Bachelor's degree in Information Science and Technology.

Overview

8
8
years of professional experience

Work History

Analyst II

Walmart Global Tech
Bangalore
07.2024 - Current
  • I have optimized more than 500 line items, and made sure they successfully deliver in full.
  • I have been responsible for almost 6 million dollars in the budget to date.
  • Analyzing key performance indicators to identify effective strategies.
  • Maintained a close relationship with the CMs by providing regular feedback on their campaigns' progress.
  • Provided detailed recommendations on how to improve pacing and delivery in order to maximize organic traffic growth.
  • Worked on TTD, Meta, TikTok, and Pinterest validations.

Senior Analyst, Media Activation

Quotient Technology Inc
Bangalore
09.2019 - 07.2024
  • Processed various mobile and desktop offsite and onsite campaigns, which included TTS and expandable creatives.
  • Optimized campaigns based on impressions, clicks, bids, CTR, audiences, geo, frequency cap, resulting in timely deliverables, and improved client satisfaction rates.
  • Creative QA (Engineering QA) of multiple campaigns, verifying if the included trackers are firing as expected.
  • I worked on Promo Amplification campaigns and optimized them based on the weekly impression goal and daily/weekly feeds.
  • Processed digital out-of-home campaigns, targeted at Vistar and Place Exchange.
  • Regularly performed discrepancy reporting to make sure there is zero discrepancy between first- and third-party impression counts.
  • Having experience working with retailers such as Dollar General, Rite Aid, AHOLD, ABSCO, Hy-Vee, etc.
  • Monthly reports and Rev-risk reports for all campaigns.
  • End of campaign decks (PPT presentation) with complete information about the campaigns, such as delivery status, geo, screenshots, and budget.
  • E-commerce campaigns and Native Onsite campaigns using the Elevaate tool.
  • Having basic knowledge of Facebook and other social media trafficking.
  • Audience creation using the LiveRamp tool.
  • Collaborated with cross-functional teams to identify areas of improvement, leading to increased operational effectiveness.
  • Elevated departmental performance through targeted training programs aimed at developing employee skills and expertise.

Quality Analyst

Responsive Media Tech Services
Bangalore
01.2018 - 09.2019
  • Processed thousands of IOs and trafficked them via ad server with different targeting criteria to reach the target audience.
  • Creation of campaigns, ads and ad sets.
  • Reporting of different campaigns on daily, weekly and monthly basis to analyze the performance of the campaigns using ad server.
  • Quality assurance analysis of the IOs trafficked via ad server ensuring to meet 100% efficiency and accuracy.
  • Data analysis of the campaigns based on the performance and optimization of the same in order to meet the client specified goals.

Education

Bachelor of Engineering - ISE

Sambhram Institute Of Technology
Bengaluru, KA
2017

Pre-University -

Seshadripuram Pre-University College
Bengaluru, KA
2013

SSLC -

Sri Vidya Mandir Education Society
Bengaluru, KA
2011

Skills

  • Bid Management, Mobile Advertising, Performance Tracking and Evaluation, Programmatic Buying, Native Advertising, Budget Allocation, Audience Segmentation, Viewability Metrics, ROI Optimization, Media Planning, Ad Trafficking, Digital Marketing
  • Basics of HTML and CSS tag Java script, DV, Nielsen, IAS, Moat, Impression and Click tags
  • Technical Tools: WAC(In-House), Salesforce, AppNexus LiveRamp, Jira, DFP, Campaign Manager, Snowflake, Ubimo (In-house), Elevaate (In- house), Gate House Media, IO Maker, OMS, CMS
  • Other Tools: Excel, Google Workspace, Outlook, Slack
  • Soft skills: Good Communication skills (Verbal and Written), Team work and Collaboration, Training and Development

Accomplishments

  • Recognized with the 'Bravo Award' within one year of joining the current company
  • Nominated and successfully completed the '2023 CX Leadership Program' within the organization, recognized and awarded under one of the company's values, 'Sustainable Growth'
  • Awarded 'Employee of the Month' in the previous company
  • A second-degree Reiki healer

Languages

5,C1,5,C1,5,C1

Timeline

Analyst II

Walmart Global Tech
07.2024 - Current

Senior Analyst, Media Activation

Quotient Technology Inc
09.2019 - 07.2024

Quality Analyst

Responsive Media Tech Services
01.2018 - 09.2019

Bachelor of Engineering - ISE

Sambhram Institute Of Technology

Pre-University -

Seshadripuram Pre-University College

SSLC -

Sri Vidya Mandir Education Society

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Pooja S