Hi, I’m
Pooja Sharma
Category /Brand Manager
Mumbai,MH
Summary
Resourceful Specialist offering expertise in problem-solving, data analysis and customer service. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.
Overview
13
years of professional experience
2007
years of post-secondary education
Work History
Pepperfry
Specialist, Category Management, MarketPlace & Private Labels
04.2016 - Current
Job overview
- Work involves Sourcing Products /Brands at Pepperfry from international as well as local manufacturers.
- Managed Product Categor- Furniture, Mattresses, Home Decor, Furnishings, Kitchen & Dining (Curr) and Lighting (Curr)
- Strategic Sourcing of Products / Brands from International and local manufacturers.
- Monitor, Analyze, and Evaluate Market Trends, consumer / customer behavior, and competitor activity to identify new opportunities.
- Negotiating with vendors for best possible price for products, identifying opportunities for cost reductions from existing and new suppliers.
- Developing and maintaining a healthy new product pipeline, overseeing New Product Development (NPD) and design, launching new products basis the need gap in the market for all product groups.
- Managing all P&L responsibilities, for brands, including planning, forecasting, and driving sales and margin improvements.
- Demand forecasting for current assortment to ensure optimum stocks are maintained for all products throughout the year.
- Identifying & Evaluating new sourcing opportunities, to diversify supply base. Onboarding merchants in Private Label and maintaining healthy relation with them.
- Assortment Planning of entire Furniture Category based on Price Points, Designs, Functionality etc.
- Achieving and controlling Key Business Metrices like Sales, Margins, NPS, Refunds, Warehouse Contribution, Conversions etc. Ensure continuous growth of existing business by owning pricing and promotion strategy, improving content and visibility, managing stock availability.
- Negotiated additional Cost Benefits to offer the best to the customer and ensuring making the required spread.
- Developed matrix for boosting NPS leading to improvement of 8% in NPS Score.
- Study current product portfolio & identify product gaps in present assortment. Develop products, product range, collection from existing merchants. Identify and onboard new merchants and assess them on parameters - Product Quality, Scale, Set-Up, Product Assortment, Merchant's Behavioral Alignment, Price Points. Negotiate buying price to ensure healthy margin and attractive selling price.
- Responsible for onboarding of 200+ Merchants in Across all 3 PT's in Marketplace.
- Developed & implemented sourcing strategy from New Manufacturing Clusters.
- Responsible for Developing and Launching New PTS from Scratch for Kids Furniture, starting from the exploring the various PT can be added ensuring the quality and average asp for every transaction.
- Partner with Supply Chain and Inventory team to ensure year-round availability of product, avoid excess inventory and utilize working capital efficiently. Work closely with systems team to improve work efficiency by automation of processes.
- Launched 20+ Brands in Mattresses, basis the Competition Pricing developed New Products at Starting Pricing range to ensure we have the best pricing across all online platforms.
- Negotiated Costing and ensured maintaining lowest pricing even during Foam Pricing Inflation.
- Plan promotions during Big Days, identify promotion SKUs, negotiate best price for the SKU. Coordinate with Marketing, inventory team for festive offers.
Pepperfry
Customer Service, Quality Analyst / Specialist
04.2012 - 03.2016
Job overview
- Work involves managing a team of 15+ Agents, closely working with my team to improvise on the Call Quality and Information passed on the customers.
- Joined as Senior Rep, Then Promoted as Quality Specialist in early Feb 2013.
- In Customer Service - I Have been across multiple Departments Like, Customer Care, Manager Escalation Team, Payments Team, Refunds & Returns Team, and Lastly Social Reputation Team.
- I Started with the Pilot Project for Social Reputation for Pepperfry Brand, where we personally connected every customer transacted on our website to check for their feedback on the product quality if satisfied then encouraged them to leave a feedback on their experience for customer testimonials which resulted in Mouth shut Score from 2.3 to 4.7 back in 2015 post which I was promoted as Quality Analyst.
- As Quality Analyst I was responsible for 15 Agents team, ensuring to work closely with the team.
- Responsible Process Refresher Trainings and Daily Morning Briefings to ensure all are updated with our Terms & Policies.
- Responsible for Sharing Daily Call Listening Observation + Good/Bad Call for the day with All Agents to ensure all are on same page and same error is not repeated.
- Responsible for Preparing Questions for Weekly Process Knowledge Test to check the level of Understanding and accordingly topics for Refresher Training is decided.
Education
Annamalai
BCom
University Overview
GPA: 67%
Mumbai University
12th
University Overview
GPA: 55.3%
Mumbai University
10th
University Overview
GPA: 51.6%
Skills
Category Management
Sourcing
Brand Management
Negotiation
Interests
Gardening
Painting
Coin Collection
Maintaining Diary
Personal Qualifications
- BCom, 2007, Annamalai, Tamilnadu, 67%
- 12th, 2004, Mumbai University, 55.3%
- 10th, 2002, Mumbai University, 51.6%
Timeline
Specialist, Category Management, MarketPlace & Private Labels
Pepperfry
04.2016 - Current
Customer Service, Quality Analyst / Specialist
Pepperfry
04.2012 - 03.2016
Mumbai University
12th
01.2004
Mumbai University
10th
01.2002
Annamalai
BCom
01.2007