Hi, I’m
Pooja Sharma
Mumbai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company.
Overview
12
years of professional experience
Work History
CRISIL-S&P Global
Associate Director
04.2023 - Current
Job overview
- Crisil Limited, March 2024 – Present
- Spearheaded the launch and execution of an innovative account-based marketing (ABM) initiative and integrated marketing strategy for individual business unit , collaborating directly with the COO and CEO to ensure full strategic alignment and maximum business impact.
- Delivered tangible revenue growth and a 35% increase in pipeline deal size, contributing to organizational objectives and expanding Crisil’s presence in key markets.
- Presented results and strategic insights to the board, earning formal commendation for successful execution and transformative approach to ABM for getting 68% penetration for target audience and 272% increase in the website traffic.
- Reduced project time-line by 48% by using AI and Automation within the team.
NetcoreCloud Pvt Ltd
Head of ABM
11.2021 - 03.2023
Job overview
- In a quarter increased the Demand Generation output by 132% (EU, APAC & India)
- Improved deal origination, and client acquisition by developing and executing targeted digital-first industry, account & product focused campaigns
- Ensured that the overall marketing plans and campaigns for driving leads for the business are planned and executed in line with agreed objectives laid out by both the business head and Management.
- Focused on Data driven Multichannel Campaign to drive leads to reduce the lead cost
- Improved client penetration & retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns
- Increased the influenced account count by 112% QoQ
- 86% of the sales opportunities were influenced by ABM campaigns
- Managing a team of 11 ABM and digital marketing specialists
- Conducted ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
TATA Communication
Marketing Manager
07.2017 - 10.2021
Job overview
- Achieved 256% target by executing account specific demand generation activities (Certificate Available)
- Achieved USD 100mn target for International markets by increasing the customer base and getting top logo on board (Certificate Available)
- CEO award for best achievements during pandemic under challenging circumstances (Certificate Available)
- Initiated Advocacy Program and managed the customer reference program to increase customer retention and create a community
- Martech project was planned and executed to increase the usage of every tool and create maximum usability with cross functional teams
- Strategized planned and executed industry and account specific ABM campaigns
- Orchestrated marketing strategy was planned and executed for SI/Partners to increase the sell with and sell through opportunities
Intelliswift
Marketing Manager
07.2016 - 07.2017
Job overview
- Penetrated to new market segments and expanded market share. Won two deals in new market with 0 presence within 3 months
- Strategized and executed integrated marketing campaigns along with business and Strategic Market Units
- Created go-to-market strategies, owned and executed product marketing by developing the product positioning and messaging; also worked with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
- Collaborated with the team for various product marketing initiatives inclusive of customer case studies, product videos and website content
- Sales enablement, communicated the value proposition of the products to the sales team. Helped sales teams through the sales cycle with relevant messaging and tools.
- Worked with the product management team in product launch planning and managing the cross-functional implementation of the plan
Akamai Technologies
Marketing Specialist
08.2014 - 06.2016
Job overview
- Developed Total Addressable Market dashboard to achieve marketing and sales success via marketing activities
- Created an internal one point stop EMEA page on the website for all the reference related to business in EMEA
- Worked on account profiling to support the sales team with go to market strategy for top accounts
- Analyzed whitespaces for existing customer base and created insights to improve the conversion rate of prospects and increase customer counts
- Did a detailed study and analysis on an entire new industry (Gambling) for the organization target as a part Out of box idea
- Gained and shared extensive knowledge on all market segments and generated plans and analysis to increase market penetration
Oak Systems Pvt. Ltd
Marketing Manager
11.2013 - 07.2014
Job overview
- Penetrated into the international market with 3 wins
- Set up research on 2 targeted countries (new) and accomplished data repository of 5000+ companies
- Played a role of PR and field marketing
- Built and leaded innovative projects for customer initiatives: client visits, demand generation, account-based marketing, presales, etc
Education
SDM College of Engineering And TechnologyKarnataka
Bachelors in Engineering (BE) from Computer Science & Engineering
01.2013
Skills
- Industry Expertise: Finance , Cloud, Security, Saas, Telecom, IT service
- Tools Expertise: SFDC, Pardot, Marketo, Power BI
- Platform Expertise: LinkedIn, Social Media Platform, Google Ads, Recotap, Influz, Rollworks, Demand Base, Google analytics, D&B, Hoovers, Mustat, Datanyze , Bombora
- Marketing Skills : ABM , Demand Generation , Integrated Marketing (Webinar , PR , Events, Social media ) , Analyst Relationship, Advocacy Program , Customer Marketing , Partner Marketing , Campaign Managment , Content Syndication
Timeline
Associate Director
CRISIL-S&P Global
04.2023 - Current
Head of ABM
NetcoreCloud Pvt Ltd
11.2021 - 03.2023
Marketing Manager
TATA Communication
07.2017 - 10.2021
Marketing Manager
Intelliswift
07.2016 - 07.2017
Marketing Specialist
Akamai Technologies
08.2014 - 06.2016
Marketing Manager
Oak Systems Pvt. Ltd
11.2013 - 07.2014
SDM College of Engineering And Technology
Bachelors in Engineering (BE) from Computer Science & Engineering
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