Summary
Overview
Work History
Education
Skills
Certification
Technology
Timeline
Generic
Pooja Sharma

Pooja Sharma

Marketing and Project Manager
Salzburg

Summary

Results-driven marketing professional with 10 years of experience managing impactful campaigns, digital transformation projects, and brand growth across global IT and media companies. Proven track record in leading cross-functional teams, optimizing processes, and delivering data-backed strategies with 25%+ ROI. Skilled in project management, campaign execution, and digital tools including Salesforce, HubSpot, Adobe Experience Cloud, and Power BI. Passionate about leveraging AI tools and automation (e.g., RPA, analytics platforms) to enhance marketing efficiency and business impact in dynamic, innovation-focused environments.

Overview

13
13
years of professional experience
11
11
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Sales Assistant (Lager incharge)

Bershka
06.2024 - Current
  • Progressed from Sales Assistant to Warehouse (Lager) In-Charge, demonstrating consistent performance and readiness to take on higher responsibilities.
  • Currently managing warehouse operations, including inventory control, stock reconciliation, and efficient goods movement to ensure timely dispatch and minimal loss.

Senior Project Manager

AI Probably I (Freelance-Consultant)
06.2020 - 12.2022
  • Managed end-to-end marketing projects in an EdTech environment, leading cross-functional teams and ensuring timely delivery of integrated campaigns across digital, social media, email, and events.
  • Deployed RPA solutions using UiPath to automate lead qualification and enrollment workflows, reducing manual effort by 40% and accelerating onboarding processes.
  • Leveraged AI-driven analytics tools such as Power BI and Google Analytics to track KPIs, optimize campaign performance, and support real-time decision-making.
  • Created project dashboards and reporting frameworks to monitor progress, align stakeholders, and maintain transparency across campaign execution and resource utilization.

Management Consultant

AEKSHEA FOODS WHOLESALE GMBH (Freelance-Consultant)
09.2020 - 02.2022
  • Developed interactive dashboards and sales tracking reports, enabling stakeholders to monitor campaign performance, stock movement, and ROI in real time.
  • Conducted in-depth market and customer analytics to shape pricing strategies, improve product positioning, and drive data-informed decisions for digital campaigns and B2B outreach efforts.

Senior Marketing Specialist

Adobe | Leading American IT Company
04.2017 - 01.2020
  • Led end-to-end project management for global campaigns as a trusted vendor partner to clients including Microsoft and Citrix, using Adobe automation tools to streamline content workflows, approval systems, and delivery pipelines—enhancing operational efficiency and reducing turnaround time.
  • Managed stakeholder communication and alignment across enterprise clients such as IBM and Oracle, ensuring seamless execution and consistent brand messaging across digital, social, and email platforms.
  • Planned and delivered audience-specific marketing strategies using a structured approach to segmentation, KPIs, and performance tracking, resulting in a 20% increase in customer engagement for clients including IBM and Oracle.
  • Oversaw creative production processes, managing internal and external teams in the development of high-impact multimedia assets using Adobe Creative Suite, while ensuring timely delivery and adherence to project scope and quality standards.
  • Coordinated cross-functional teams across marketing, design, and digital functions, driving successful execution of multi-channel projects through effective task allocation, risk management, and agile process implementation.
  • Implemented robust project governance and reporting structures, monitoring timelines, budget utilization, and quality metrics to ensure marketing programs were delivered on time, within budget, and aligned with strategic goals.

Marketing Executive

Valtech India | Global Digital Agency
08.2015 - 01.2017
  • Led and coordinated end-to-end event marketing projects, incorporating digital promotions, social media campaigns, and outreach strategies—while using campaign dashboards and analytics to monitor impact and optimize engagement.
  • Managed paid advertising initiatives across digital platforms, overseeing timelines, asset production, and performance reporting to ensure high-impact delivery and efficient budget utilization.
  • Conducted market research and competitive analysis, translating insights into strategic content planning and leading the development of assets like white papers, case studies, and web content.
  • Oversaw multi-stakeholder collaboration, aligning creative, content, and analytics teams to ensure smooth execution of marketing deliverables within defined timelines and KPIs.

Assistant Manager

Hindustan Times | India's Leading News Publication
05.2015 - 08.2015
  • Managed digital campaign performance reporting, leveraging analytics to optimize strategies and strengthen cross-channel communication efforts.
  • Planned and delivered demand generation initiatives, including BTL events, database management, and online campaigns, ensuring timely execution and measurable impact.
  • Coordinated with external partners—designers, agencies, and copywriters—to develop engaging visual content and campaign assets aligned with brand goals.

Account Manager

Saltmarch Media | Media Agency
05.2012 - 05.2015
  • Managed a high-touch client portfolio, including leading technology companies such as Dell, Adobe, Google, Citrix, SAP, and Oracle, by identifying new business opportunities and facilitating the execution of marketing requirements.
  • Manager Sales - Event Acquisition, responsible for overseeing the execution of events by closely collaborating with clients and managing a team of 5.
  • Managed end-to-end event management, including content creation, eDM invites, database management, delegate registration, and RSVPs.
  • Organized B2B conferences focused on IT concerns and challenges, bringing together CIOs from various industry verticals to discuss IT infrastructure pain points.
  • Built strong client relationships, facilitating collaboration on multiple projects, and handled pre-event, on-site, and post-event requirements.

Education

Bachelor's - Commerce

Bangalore University

No Degree - Digital Marketing

BoardInfinity
Mumbai, India
04.2001 -

Skills

  • Project Management
  • Digital marketing ,Adobe Creative Suite,
  • MS Office including PowerPoint, SharePoint, and Excel
  • Analytics and Reporting Tools: Google Analytics or Adobe Analytics
  • PowerBI and RPA(Uipath)

Certification

Google Certified Digital Marketing professional

Technology

  • CRM tools like Salesforce, HubSpot, Zoho
  • Team Workflow Management such as Trello, Asana
  • MS Office including PowerPoint, SharePoint, and Excel
  • Analytics and Reporting Tools: Google Analytics or Adobe Analytics

Timeline

Sales Assistant (Lager incharge)

Bershka
06.2024 - Current

Management Consultant

AEKSHEA FOODS WHOLESALE GMBH (Freelance-Consultant)
09.2020 - 02.2022

Senior Project Manager

AI Probably I (Freelance-Consultant)
06.2020 - 12.2022

Senior Marketing Specialist

Adobe | Leading American IT Company
04.2017 - 01.2020

Marketing Executive

Valtech India | Global Digital Agency
08.2015 - 01.2017

Assistant Manager

Hindustan Times | India's Leading News Publication
05.2015 - 08.2015

Account Manager

Saltmarch Media | Media Agency
05.2012 - 05.2015

No Degree - Digital Marketing

BoardInfinity
04.2001 -

Bachelor's - Commerce

Bangalore University

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Pooja SharmaMarketing and Project Manager