Pooja Shetty
Udupi
Summary
Dedicated and results-oriented professional with a proven track record in product management. Seeking a challenging role that leverages my skills in product development, strategy, and cross-functional collaboration, while allowing me to apply my adaptability and analytical mindset in a new industry.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Product Manger
Navdurga Food Products Private limited
09.2022 - Current
- Defined and articulated the product vision and strategy based on market research, customer feedback, and business goals
- Conducted comprehensive market research, analyzing customer needs, market trends, and competitive landscapes to inform strategic decision-making
- Developed and maintained a dynamic product roadmap, aligning with overall business strategy and goals to guide the development team
- Collaborated seamlessly with cross-functional teams, including engineering, design, marketing, sales, and customer support, ensuring a synchronized effort throughout the product lifecycle
- Prioritized features and enhancements using a data-driven approach, evaluating customer impact, business value, and technical feasibility
- Created detailed product requirements, user stories, and specifications, providing clear guidance to the development team
- Worked closely with the development team, offering guidance, feedback, and resolution to challenges during the product development process
- Oversaw testing and quality assurance processes, ensuring products meet defined specifications and standards prior to launch
- Developed and executed comprehensive launch plans, collaborating with the marketing team to implement go-to-market strategies
- Monitored post-launch product performance, analyzing KPIs and user feedback to drive iterative improvements
- Gathered and analyzed customer feedback through reviews, and direct communication, implementing data-driven decisions to enhance the product
- Managed the financial aspects related to the product, including budgeting, forecasting, and assessing the product's financial performance.
Digital Marketing Executive
Ribbons And Balloons
03.2022 - 09.2022
- Handled Google Reviews for website and managed 50 customer calls per day
- Proficient in Data Note Software
- Worked with graphic designers and writers to establish theme and tone for content
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
- Created and managed social media campaigns to increase brand engagement
- Launched successful digital marketing campaigns that achieved goals for increased website traffic by 50%.
Education
MBA - Digital Marketing, Branding, Consumer Behavior
Justice K S Hegde Institute of Management
Nitte, India03.2022
Bachelor of Science - Statistics, Computer Science & Mathematics
St. Aloysius College (Autonomous)
05.2020
Skills
- Product Management: Product development Product lifecycle Product strategy Roadmap planning Product launch
- Market Analysis: Market research Competitive analysis Customer needs assessment Market trends
- Team Collaboration: Cross-functional teamwork Collaboration Project planning
- Decision-Making: Data-driven decision-making Analytics Key performance indicators (KPIs) User feedback analysis
- Communication: Written and verbal communication Presentation skills Negotiation
- Business Acumen: P&L management Revenue growth Business strategy
- Problem-Solving: Critical thinking Problem-solving skills Decision-making
- Agile and Adaptability: Agile mindset Adaptability to change Flexibility
- Innovation: Creativity Innovation mindset New product development
- Data Note Software
- Microsoft Office
- Bloomberg Terminal
Certification
- Complete Digital Marketing course from Udemy.
- Google Ads Search Certificate
- Bloomberg Market Concepts
- Strategic Branding at Invoke Brandworks
- Equity research certification from Jkshim
Hobbies and Interests
- Reading books
- Travelling and Meeting new people
Languages
English
Hindi
Kannada
Tulu
Timeline
Product Manger
Navdurga Food Products Private limited
09.2022 - Current
Digital Marketing Executive
Ribbons And Balloons
03.2022 - 09.2022
MBA - Digital Marketing, Branding, Consumer Behavior
Justice K S Hegde Institute of Management
Bachelor of Science - Statistics, Computer Science & Mathematics
St. Aloysius College (Autonomous)
- Complete Digital Marketing course from Udemy.
- Google Ads Search Certificate
- Bloomberg Market Concepts
- Strategic Branding at Invoke Brandworks
- Equity research certification from Jkshim
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