Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
TECHNICAL SKILLS
INTEREST
CO-CURRICULAR ACTIVITIES
VOLUNTEERING EXPERIENCE
PROJECT PORTFOLIO
TECHNICAL SKILLS
INTEREST
VOLUNTEERING EXPERIENCE
PROJECT PORTFOLIO
Generic

Pooja Shetty

UDUPI

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

3
3
years of professional experience
1
1
Certificate

Work History

Marketing Manager

Navdurga Food Products Pvt. Ltd
08.2022 - Current
  • Planned, Developed and Launched new retail food brand called "Lite Eatz".
  • Reached sale goal of 5 lakh in 2 month of product launch and accomplished business objectives by inspiring staff and promoting target products.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Managed product demonstrations and testimonials for performance evaluation.
  • Monitored market trends and competitor performance to update promotional strategies.
  • Boosted customer base penetration using creative promotional approaches.
  • Reviewed products and updates to meet company quality standards, schedule production and work-in-progress tracking and reports.
  • Assessed competitors products and designs to compare projects.

Digital Marketing Executive

Ribbons And Balloons
03.2022 - 08.2022
  • Handled Google Reviews for website and managed 50 customer calls per day.
  • Proficient in Data Note Software.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic by 50%.

Sales and Marketing Intern

Shree Chakra Containers Pvt ltd
09.2020 - 01.2021
  • Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
  • Kept detailed records of daily activities through online customer database.
  • Collaborated closely with sales team to manage leads and help with proposals.
  • Contacted 10+ customers each day through phone calls and emails to develop business.
  • Demonstrated products to customers, answered questions, and redirected objectives to positive features.
  • Sat in on sales team trainings to learn successful selling tactics and persuasion techniques.
  • Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
  • Demonstrated willingness and interest in learning new tasks and skills.
  • Gathered market data, import and export analysis and trends.

Education

MBA - (MARKETING AND FINANCE)

Justice K S Hegde Institute of Management
Nitte
03.2022

Bachelor of Science - (Statistics, Computer Science & Mathematics)

St. Aloysius College (Autonomous) (2020)
Mangalore
2020

Pre-University Course - (Physics,Chemistry,Mathematics & Computer Science)

PoornaPrajna Pre University College (2017)
Udupi
03.2017

SSLC -

St. Mary's English Medium School (2015)
Kannarpady, Udupi
04.2015

Skills

  • Leadership
  • Analytical thinking
  • Problem Solving
  • Presentation
  • Verbal and Written Communication
  • Public Speaking
  • Multitasking and Organization

Certification

  • Complete Digital Marketing course from Udemy.
  • Google Ads Search Certificate
  • Bloomberg Market Concepts
  • Equity research certification from Jkshim
  • Data Science from Internshala
  • Strategic Branding at Invoke Brandworks


Languages

English
Hindi
Kannada
Tulu

Timeline

Marketing Manager

Navdurga Food Products Pvt. Ltd
08.2022 - Current

Digital Marketing Executive

Ribbons And Balloons
03.2022 - 08.2022

Sales and Marketing Intern

Shree Chakra Containers Pvt ltd
09.2020 - 01.2021

MBA - (MARKETING AND FINANCE)

Justice K S Hegde Institute of Management

Bachelor of Science - (Statistics, Computer Science & Mathematics)

St. Aloysius College (Autonomous) (2020)

Pre-University Course - (Physics,Chemistry,Mathematics & Computer Science)

PoornaPrajna Pre University College (2017)

SSLC -

St. Mary's English Medium School (2015)
  • Complete Digital Marketing course from Udemy.
  • Google Ads Search Certificate
  • Bloomberg Market Concepts
  • Equity research certification from Jkshim
  • Data Science from Internshala
  • Strategic Branding at Invoke Brandworks


TECHNICAL SKILLS

• C

• C++

• PHP

• JAVA

• MYSQL

• MICROSOFT OFFICE

• BLOOMBERG TERMINAL

• IBM SPSS SOFTWARE

  • HTML
  • MS OFFICE

INTEREST

• Analyzing trends on social media

• Project Management

• Research

• Reading books that enhance my skills.


CO-CURRICULAR ACTIVITIES

• Participated in an online Webinar on “New Generation Entrepreneurial Opportunities and Challenges” on 22nd July,2020 organized by KLE Society's College of Business Administration – BBA Vidyanagar – Hubballi.

• Participated in a Webinar titled “Diversity of Macrofungi in the Forests and Plantations of Southwest India” organized by the Department of Post Graduate Studies & Research in Biotechnology,St Aloysius College (Autonomous) Mangaluru held on 8th July, 2020.

• Participated in an expert talk on Digital Marketing and E-commerce on June 22, 2020 organized by St. Paul Institute Of professional studies, Indore.

• Participated in a National level Animation seminal called SPARKLE organized by the department of Computer Science, Application and Animation in association with DDU Kaushal Kendra on 9th December 2017 and 2019 by St. Aloysius college (autonomous) Mangaluru.

VOLUNTEERING EXPERIENCE

SAHAAYA ( Centre for Social Concern) (2017-2020)

• SAHAAYA is a Social program initiated by St. Aloysius College (Autonomous),Mangalore in order to promote cleanliness, waste management and many more events harming our environment.

• I was an active member of this program and successfully completed 18 activities which includes Swacch Bharath drive and Afforestation program.

PROJECT PORTFOLIO

TOPIC- Management consulting on the opportunity and threat in Yashaswi Fish Meal and Oil Company (2022)

DESCRIPTION - A detailed analysis on the company was made and certain growth opportunity and problems were identified in order to facilitate the growth of the company.

TOPIC- Brand Audit of Oreo (2022)

DESCRIPTION- We in a group of 5 made a complete analysis on the brand oreo regarding its brand inventory, brand elements, their marketing strategies, brand association, competitors and so on and came up with certain recommendations and findings.

TOPIC- Digital Marketing Program for JKSHIM (2022)

DESCRIPTION- We in a group of 5 worked on the digital marketing strategies of JKSHIM. We looked into all the digital marketing platforms that JKSHIM was present in and found out that, there were both problems and improvements that was necessary to be undertaken. We recommended certain solutions and also helped in implementing the same.

TOPIC- Management Consulting for Shree Chakra Containers Private ltd (2022)

DESCRIPTION- MIA (Management In Action) is a part of our Academic curriculum program where we in a group work as a consulting firm for a company and find out issues causing the company and in the end come up with the required solution that would help in the company's welfare and growth.

TOPIC- Comparative analysis on Bajaj Auto Limited and Hero Moto Corp Limited (2022)

DESCRIPTION- Here we made a comparative analysis on both the company by using the SCROL model. Comparision was done on the company's products, their suppliers, plant capacity, supply chain, customer segmentation, financials and so on.

TOPIC-App Development called AVIGNA (2021)

DESCRIPTION- Avigna provides a platform for people who struggle in arranging pundit's, pooja materials and satwik food for their special occasions. This app brings together local vendors, caterer's and pundits on one single platform making it easy and convenient for people to organize their events.

TOPIC- Fundamental Analysis of top 10 firms of Indian Industry (2021)

DESCRIPTION- Top 10 firms of the industry were analyzed and a complete study on their EVA, capital structure, working capital requirement and stock price were made. we also gave a detailed report on their recent developments.

TOPIC- Analysis of Strategic Management practices at Titan (2021)

DESCRIPTION- A detailed study on the company Titan was made. This gave us a major insight regarding company's core values,their competitors, suppliers and their buyers. We also segmented the company and compared them with their competitors to know where they stood in the market.

TOPIC- Research Project on Analysis on Consumer Behavior of Maggie before and after its ban (2021)

DESCRIPTION- A detailed study on consumer preference on maggie before and after its ban in India was formulated. Our main objective here was to determine the marketing and promotional strategies adopted by Maggie after its breakout.

TOPIC- Research Project on Analysis on the Usage of Social Media using R software (2020)

DESCRIPTION- A detailed report how and when do people use social media was formulated, this was done by segmenting our respondents on the basis of their age, gender and profession using R software.

TECHNICAL SKILLS

• SEO

• MICROSOFT OFFICE

  • HTML

• BLOOMBERG TERMINAL

• IBM SPSS SOFTWARE

  • DATE NOTE SOFTWARE
  • GOOGLE ANALYTICS
  • GOOGLE ADWORDS
  • Programming language ( C, C++, PHP, JAVA, MYSQL )

INTEREST

• Research

• Reading books that enhance my skills.

  • Travelling



VOLUNTEERING EXPERIENCE

SAHAAYA ( Centre for Social Concern) (2017-2020)

• SAHAAYA is a Social program initiated by St. Aloysius College (Autonomous),Mangalore in order to promote cleanliness, waste management and many more events harming our environment.

• I was an active member of this program and successfully completed 18 activities which includes Swacch Bharath drive and Afforestation program.

PROJECT PORTFOLIO

TOPIC- Management consulting on the opportunity and threat in Yashaswi Fish Meal and Oil Company (2022)

DESCRIPTION - A detailed analysis on the company was made and certain growth opportunity and problems were identified in order to facilitate the growth of the company.

TOPIC- Brand Audit of Oreo (2022)

DESCRIPTION- We in a group of 5 made a complete analysis on the brand oreo regarding its brand inventory, brand elements, their marketing strategies, brand association, competitors and  came up with certain recommendations and findings.

TOPIC- Digital Marketing Program for JKSHIM, Nitte (2022)

DESCRIPTION- We in a group of 5 worked on the digital marketing strategies of JKSHIM. We looked into all the digital marketing platforms that JKSHIM was present in and found out that, there were both problems and improvements that was necessary to be undertaken. We recommended certain solutions and also helped in implementing the same.

TOPIC- Management Consulting for Shree Chakra Containers Private ltd (2022)

DESCRIPTION- MIA (Management In Action) is a part of our Academic curriculum program where we in a group work as a consulting firm for a company and find out issues causing the company and in the end come up with the required solution that helped in the company's welfare and growth.

TOPIC-App Development called AVIGNA (2021)

DESCRIPTION- The idea of a new app called Avigna was designed. Avigna provides a platform for people who struggle in arranging pundit's, pooja materials and satwik food for their special occasions. This app brings together local vendors, caterer's and pundits on one single platform making it easy and convenient for people to organize their events.

TOPIC- Analysis of Strategic Management practices at Titan (2021)

DESCRIPTION- A detailed study on the company Titan was made. This gave us a major insight regarding company's core values,their competitors, suppliers and their buyers. We also segmented the company and compared them with their competitors to know where they stood in the market.

TOPIC- Research Project on Analysis on Consumer Behavior of Maggie before and after its ban (2021)

DESCRIPTION- A detailed study on consumer preference on maggie before and after its ban in India was formulated. Our main objective here was to determine the marketing and promotional strategies adopted by Maggie after its breakout.

TOPIC- Research Project on Analysis on the Usage of Social Media using R software (2020)

DESCRIPTION- A detailed report on how and when do people use social media was formulated, this was done by segmenting our respondents on the basis of their age, gender and profession using R software.

Pooja Shetty