POOJA N SINGH

1) Appointed to lead a newly formed strategic department, independent of the Sales (Domestic & Export) division, focused exclusively on business expansion. Spearhead new lead generation initiatives, monitor market trends, track competitor activities, and identify emerging opportunities to support long-term growth.

2) Assigned by top management to revive a 10-year list of non-performing customers (NPD), involving data extraction and consolidation from multiple software platforms—due to the absence of a centralized CRM system—to identify lost business opportunities and initiate re-engagement strategies. Among them successfully re-engaged high-potential clients with previous annual business above ₹10 lakhs, achieving a 100% conversion rate in the first year.

3) Generated over 300+ Prospect leads across OEM, steel & power, ports & terminals, oil & refinery, and chemical & paint sectors; personally visited 20% qualified lead among them and at their head offices and plant locations to understand operational needs, deliver tailored solutions, which resulted in achieving a 100% conversion rate through customized offerings.

4) Collaborated closely with regional sales teams to support target achievement by sourcing key procurement and maintenance contacts from multiple platforms, arranging over 90+ appointments, and ensuring a smoother and more efficient customer acquisition process.

5) Entrusted with exploring and maximizing business opportunities in the emerging and high-potential ports and terminal sector, successfully contributing ₹50 lakhs in revenue through proactive targeting of new projects and strategic negotiations with existing clients.

6) Successfully executed a focused customer conversion initiative targeting companies within a 5 km radius who were previously sourcing from competitors, by inviting them to visit our manufacturing facility, understanding their specific requirements, and offering tailored, competitively priced solutions—achieving 100% conversion and adding a new base of loyal customers.

7) Nominated to represent the company at various industry forums and showcase events to build on-the-spot relationships, enhance brand visibility, and generate new customer opportunities through direct engagement.

8) Regularly evaluate tenders on government portals to identify eligible opportunities, coordinate with design and costing departments for quotation preparation, compile necessary documents and annexures for submission, and track bid status through to final outcome.

9) Recognized for strong first-year performance and high client conversion rates, and subsequently entrusted with leading New Product Development (NPD) for Bellows and Expansion Joints—strategic, high-potential products positioned as future growth drivers for the company.

10) Progressively led New Product Development efforts by conducting in-depth research on required certifications and approvals essential for market entry, and strategically approached key customers with high compliance demands to position the product effectively for large-scale adoption.

11) Collaborated closely with newly appointed senior managers possessing over 15 years of expertise in Bellows and Expansion Joints, leveraging their technical knowledge to accelerate product development and strengthen market positioning.

• Started as a Trainee then after 2 months got promoted as a BDA, later after 12 months as a Senior BDA, and after 9.5 months as a BDM.
• As an Associate, was working towards developing company's business by evaluating core area of performance, aggressively looking for areas to improve, like enhancing relationship with potential customers (parents and students) and identifying opportunities to increase the business.
• Worked on identifying and qualifying potential leads as per company's business model in premium campaigns like Inbound, Livechat, Search campaign, etc., and counselling the students through virtual meetings and closing the deal on spot.
• Handling sales and coordinating transition and delivery of products and services to the desired target market.
• Direct, manage, and coach sales associates in the team and generate revenue through inside sales module. Achieve weekly assigned sales target of 8 lakhs/week through a team of BDAS.
• Achieved weekly target on a regular basis and delivered a business revenue of 1 cr.
• As a BDM, developed and implemented sales strategies, client service, retention plans and analyzed sales data to inform or update marketing strategies via regular audits to be conducted in Leadsquared to ensure proper lead utilization by team members.
• Built a multi-layer team and navigated the associates to manage their targets by enhancing engagement with customers to upgrade and cross-sell new products and increase retention. Imbibing a sense of discipline within the workforce for effective and smooth functioning of operation.
• Review and report the overall performance of the team on different parameters like weekly revenue per salesperson, average revenue per sales person, average booking and demo conduction ration per salesperson, etc.

• Core areas of working were Invoice Auditing, Return filing, Reconciliation of Accounts, and Preparing Financial Reports.

• Core areas of working were Registration Procedure of GST for different verticals.
• Reconciliation of Indirect Taxation. Maintenance of HSC Code data wise.
• Documentation work under Deputy Manager CA. Keeping updates with notifications and circulars related to taxation and maintaining data regarding the same for compliance.
• Assisted with completing yearly reconciliation of Service Tax Data and TDS of last 5 years.