Pooja Sodhi
Noida
Summary
A media marketing professional with an ability to craft impactful Marketing & PR strategies for a diverse clientele. Exhaustive experience of handling ATL , BTL and Digital campaigns for multiple brands across categories like Auto, FMCG, Retail, Consumer Durables and Pharmaceuticals.
Overview
17
17
years of professional experience
2013
2013
years of post-secondary education
Work History
Chief Sales Head
Vritti I Media Pvt. Ltd.
05.2019 - Current
- Being a sales head, my primary responsibility is to drive revenue and achieve company sales targets by developing and implementing effective sales strategies, managing a sales team, and fostering strong customer relationships
- Developing and implementing sales strategies
- Setting sales targets and monitoring performance
- Managing and motivating the sales team
- Building and maintaining customer relationships
- Analyzing market trends and competitor activity
- Collaborating with other departments
Senior Manager Client Servicing & Operations
Whitewall Advertising Pvt.Ltd.
03.2016 - 03.2019
- Media alliances and Tie ups for the company (Domestic & international Market)
- Plan event from start to finish according to requirements, target audience and objectives
- Conceptualize and formulate the Brand Management plan
- Come up with suggestions to enhance the event’s success
- Managing budgets and timelines for Events
- Source and negotiate with vendors and suppliers
- Ensure effective implementation of the Brand plan involving close co-ordination
- Ensure event is completed smoothly and step up to resolve any problems that might occur
- Handle event management of the pre-launch and post-launch activities at all level
- Key Clients/ Projects: Recent International +Media Planning & Buying Tie-ups
- Successfully handled marketing deals for the client’s IP – SIIMA (South Indian International Movie Award – Dubai (Abu-Dhabi at ADNEC-30th June & 1st July 2017)
- Sri-Lankan Airlines Launch Event in India at 3 Cities(July to August 2017)- (Vizag, Hyderabad & Kolkata) from their flight launch at airport with PR Activity and then a Dealers meets at 5 star Hotels and also did pre-promotions like Hoardings & Malls Activation for marketing purpose
- Rohit Verma’s Fashion show conceptualizing on set-up & did the entire production Dec 2018
- Mall Décor at Venice Mall-Greater Noida for Diwali 2018
- Mall Décor for Christmas & New Year followed by Republic day at Capital Mall-Bhopal Dec- 2018 to Jan-2019
Assistant Manager Marketing +Media Planning & Buying
Shashi Sumeet Innovations A Division of (Shashi Sumeet Production)
01.2015 - 02.2016
- Successfully handled media buying and alliances for the company’s IP–World Holi Fest (Holi event in Chandigarh and Dubai) (Handled the Entire Project from start to end from celebrity management to TLB and to execute at final stage)
- Services clients like Askme.com, London Dairy & India Bulls, Allana Group, RIO- fusion drink, SUD-Life, Godrej Appliances
- Zeel Raincoats, Ditto TV and many more..
- Media alliances and Tie ups for the company’s production division
- Successfully handled media buying and selling for the company’s IP – Lal Baugh Cha Raja (Ganesh event in Mumbai)
- Additional Project Done (Dated: - 1st March till 22nd March 2016)
- Successfully handled CMF Youth Event happened at Uttrakhand for CM -Chief Minister Sir Harish Rawat it was Wrestling Mania with Great Khali & other 10 international Fighters to represent India and motivate youth, major responsibilities handled was TLB and Celebrity management for International Fighters (The Great Khali and current WWE champion Jinder Mahal with their 10 other international stars and Khali’s 35 Indian Fighters.)
Project Manager for Events & Projects
Pan Media Solutions
05.2014 - 01.2015
- Deliver attractive programs of events
- Manage communication lines with clients using a broad range of relevant communication mediums and maximizing use of social media where relevant
- Co-coordinating related venue management
Business Development & Operation Manager (Planning& Buying)
Ngenius Brand Interactive Pvt. Ltd.
10.2013 - 05.2014
- Working with a huge team to plan and deliver attractive programs of events
- Organize a promotional campaign to wine new and repeat business
- Collaboration in development of budget, venue selections, invitations
- Manage communication lines with clients using a broad range of relevant communication mediums and maximizing use of social media where relevant
- Co-ordinate venue management
Client Partner (Business Development Sales)
Franklin Covey South Asia Training& Consulting
02.2012 - 10.2013
- Coordinating with the HR or Training Heads telling about the organization and program offerings
- Sending the Information regarding the Public Programs scheduled to the person concerned through E-mail
- Keep the continuous follow up with the clients regarding the various product offerings and Payment Collection
- Generating revenue by bringing the nominations / seats for the public program
- Lead generation and cold calling
- Continuously updating / refining the database with the new companies to be called through News Papers, Advertisements, and Internet
Senior Agent & Subject Matter Expert
Wipro BPO
06.2010 - 02.2012
- Taking Calls & Handling Escalations
- Process Training to New Team Members and Members of other teams
- Mentoring to new team member
- Taking Sup Calls
- Was Also Part of Fun Community
- Doing Events at Office
Sales Associate
Automotive Exchange Pvt. Ltd.
08.2008 - 03.2009
- Calling Clients to Buy& Sell Car Online
- Helping them to do Online Payments
- Deliver customer service to ensure customer satisfaction
- Suggest customer right set of products as per there need
- Develop and cultivate strong buying relationships with customers
Education
MBA - Finance Management & Marketing Management
NIM University Mumbai
Bachelors of Banking &Insurance (BBI) - undefined
Malini Kishore Sanghvi College of Commerce & Economics (Ritambhara College)
Skills
- Leadership
- Strategic Planning
- Relationship Building
- Communication Skills
- Product Knowledge
- Performance Management
- Active listening
- Data Analysis
- Expert negotiation
Personal Information
Date of Birth: 09/25/89
Timeline
Chief Sales Head
Vritti I Media Pvt. Ltd.
05.2019 - Current
Senior Manager Client Servicing & Operations
Whitewall Advertising Pvt.Ltd.
03.2016 - 03.2019
Assistant Manager Marketing +Media Planning & Buying
Shashi Sumeet Innovations A Division of (Shashi Sumeet Production)
01.2015 - 02.2016
Project Manager for Events & Projects
Pan Media Solutions
05.2014 - 01.2015
Business Development & Operation Manager (Planning& Buying)
Ngenius Brand Interactive Pvt. Ltd.
10.2013 - 05.2014
Client Partner (Business Development Sales)
Franklin Covey South Asia Training& Consulting
02.2012 - 10.2013
Senior Agent & Subject Matter Expert
Wipro BPO
06.2010 - 02.2012
Sales Associate
Automotive Exchange Pvt. Ltd.
08.2008 - 03.2009
Bachelors of Banking &Insurance (BBI) - undefined
Malini Kishore Sanghvi College of Commerce & Economics (Ritambhara College)
MBA - Finance Management & Marketing Management
NIM University Mumbai
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