POOJA SUNDARAM
Bangalore
Summary
Experienced in building strategic partnerships with tech companies, startups, and ecosystem players to drive growth and product adoption. I am comfortable working across business and tech, especially around CRM and MarTech tools like Salesforce, Zoho, WebEngage, and LeadSquared. I’ve led key integrations, supported documentation, trained sales teams, and helped close major deals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Business Development Executive- Partnership
OneXtel
Bengaluru
04.2024 - Current
- Played a pivotal role in tech integration partnerships, providing strategic overviews and documentation for MarTech and CRM tools including LeadSquared, Shopify, CleverTap, WebEngage, MoEngage, Zoho, and Salesforce.
- Successfully closed strategic partnerships with key organizations including Vtiger, Akaike Technologies, AWS,Hyperverge, Hyperface,XOXOday, EasyRewardzStartup Karnataka, E-Cell, and Superleap.
- Closed high-value B2B sales deals with clients such as Gullak, Dentalkart, and Gridlogic, contributing directly to revenue growth.
- Hosted and sponsored multiple strategic and corporate events in collaboration with leading event brands like Elets, Trescon, and Quanatics, enhancing brand visibility and strengthening enterprise networks.
- Deep functional knowledge of CRM workflows, automation tools, and customer data platforms (CDPs), enabling smooth onboarding and implementation for clients.
- Trained and onboarded 22 new Business Development Executives (BDEs) on full product suite and company positioning.
- Created training documentation and live sessions to ensure alignment across the sales team.
- Conducted market research and identified potential business opportunities.
- Delivered impactful CPaaS product demos to multiple enterprise clients, addressing use cases in messaging, voice, and integration workflows.
- Developed strategic partnerships with key industry stakeholders to enhance market presence.
- Collaborated with cross-functional teams to create tailored client solutions and proposals.
- Managed client relationships to ensure satisfaction and drive repeat business opportunities.
- Presented product offerings and value propositions to potential clients effectively.
- Analyzed competitor strategies to inform business development initiatives and tactics.
- Participated in networking events to promote brand visibility and expand professional connections.
- Collaborated with marketing teams to create targeted campaigns using CRM tools.
- Trained staff on CRM best practices and system functionalities for improved usage.
Account Manager
Tydy
Bengaluru
08.2022 - Current
- Helping clients simplify the onboarding process for new hires and improve the overall employee experience.
- During my professional experience, I have successfully managed more than 10 clients, including Adani, CGI, Asian Paints, Swiggy, and many more.
- Working closely with 5+ cross-functional teams: Sales, Product team, Project management team, technical team, QA.
- Facilitated the training and development of two colleagues, providing mentorship and knowledge transfer to ensure their successful integration into the team.
- Conducted market research and analyses to identify new business opportunities and trends
- Created reports and documents as requested by the Clients
- Led the revenue management team, contributing to significant increases in overall company revenue.
- Utilized customer segmentation and data analysis to identify upsell and cross-sell opportunities
HR Coordinator
Checkpoint systems Software
08.2021 - 07.2022
- Created and maintained an employee handbook and other HR documents, ensuring compliance with company policies and legal requirements
- Developed and maintained a talent database to store and track information about candidates
- Conducted recruitment activities such as job postings, interviews and background checks.
Education
Bachelor of Management Studies -
Jain University
04.2021
Skills
- Customer Service
- Communication Skills
- Account Management
- Amazon Quicksight
- Account Expansion opportunities
- CRM integration
- Strategic partnerships
- Market research
- Cross-functional collaboration
- Customer relationship management
- B2B sales strategy
- Networking events
- Training and mentoring
- Customer engagement
- Go-to-market strategies
- Partner proposal development
- Branding
- Event planning
- Campaign management
- Corporate communication
- Salesforce CRM software
- CPaaS solutions
- Client relationship management
- Training development
Certification
- Data Analytical by Google
- November 2023
Languages
English, Kannada, Tamil, Hindi
Accomplishments
- Closed multiple high-value deals and strategic partnerships.
- Played a key role in tech integrations and documentation for major CRM/MarTech tools.
Timeline
Business Development Executive- Partnership
OneXtel
04.2024 - Current
Account Manager
Tydy
08.2022 - Current
HR Coordinator
Checkpoint systems Software
08.2021 - 07.2022
Bachelor of Management Studies -
Jain University
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