Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Pooja Tahiliani

Dubai

Summary

Creative content strategist with hands-on experience in managing product catalogs, and improving SEO. I lead teams to boost brand visibility and connect better with customers, helping to increase online sales. With strong skills in daily operations, I create effective content plans that support business goals.

Overview

13
13
years of professional experience

Work History

Sr. Executive - Catalogue & Content

Lal's Group
Dubai
10.2024 - Current
  • Manage end-to-end catalog operations for Lal's Group brands – Homesrus, Momstore, Carter’s, and Daiso – ensuring all products are accurately listed and maintained across digital platforms.
  • Coordinate with vendors and internal teams to gather product data and assets, facilitating smooth and timely product uploads to the website.
  • Oversee studio workflows for product photography and visual content, aligning outputs with brand standards and launch timelines.
  • Handle product-related customer care queries across all brands, ensuring prompt and effective resolution in collaboration with support teams.
  • Lead the collaboration with Iksula, the content writing agency, to maintain high-quality, SEO-optimized product descriptions and a consistent brand voice.

Social Media Executive

RG Group
Dubai
10.2023 - 10.2024
  • Develop, schedule, and manage engaging content across various social media platforms to promote commercial real estate properties and services, ensuring alignment with the company's brand and marketing objectives.
  • Collaborate with the teams to develop creative campaigns, enhancing brand visibility, and customer engagement on social media.
  • Designed marketing materials that served promotional purposes, in line with company standards.
  • Create a social media content calendar and email marketing content.
  • Engage with audiences on social media platforms.

Content and Sales Executive

Fan Mania
Dubai
04.2023 - 10.2023
  • Develop a content strategy aligned with short-term and long-term marketing targets.
  • Collaborate with the marketing and design teams to plan and develop site content, style, and layout.
  • Create and publish engaging content. Edit, proofread, and improve writers' posts.
  • Use content management systems to analyze website traffic and user engagement metrics.
  • Develop and execute content marketing strategies aligned with overall goals. Successfully handled content calendars for a website, blog, social media, email, and print.

E-Commerce Content Manager

Hafla
Dubai
09.2021 - 03.2023
  • Managed a team of content developers who were responsible for writing content for the website.
  • Coordinate with the image-editing team to enhance the visual appeal of product placement on the website.
  • Help improve sales by developing content strategies and plans, maximizing online merchandising, and resolving product issues.
  • Create the title tag, the meta tag description, and the highlighted and added relevant connections to the website.
  • Coordinate with the marketing team to promote products on social media. Proofread marketing materials, and build various collections on the website. Execute test cases, and detect any bugs.
  • Migration of products from one web platform to another, using the in-house migration content systems. Help streamline the supplier management portal.
  • Use Shopify’s CMS and Navigation portal to create different product and navigation pages.

Manager - Catalog & SEO

Firstcry UAE
07.2019 - 08.2021
  • Managing a team of nine website content developers.
  • Research, write, and edit blog posts about the company's products and landing page articles.
  • Collaborate with merchandising managers and directors to implement brand campaign strategies.
  • Oversee a team of Content Operations coordinators, focusing on best practices and the implementation of metadata and content tagging.
  • Design templates for the sourcing team for onboarding new suppliers and products.

Content & Catalog Writer

Firstcry India
10.2012 - 07.2019
  • Updating and editing product descriptions, including formatting descriptions through our content management system.
  • I researched high-volume keywords through the keyword planner to update descriptions.
  • Assuring web content is user-friendly, and keyworded for SEO benefit.
  • Carrying out quality assurance checks on content.
  • Work directly with Product Line Managers to develop product content and product imagery to be used online and offline.
  • Troubleshoot and work closely with our internal teams to help resolve issues by providing feedback and following through until resolution.
  • Manage any inquiries, issues, and improvements regarding any web shop content or products.

Education

Bachelors of Science - Mass Communication

Punjab Technical University
08.2012

Skills

  • Content strategy
  • Catalog management
  • Brand development
  • Team leadership
  • Operational management
  • E-commerce platforms
  • SEO optimization
  • Customer engagement

Timeline

Sr. Executive - Catalogue & Content

Lal's Group
10.2024 - Current

Social Media Executive

RG Group
10.2023 - 10.2024

Content and Sales Executive

Fan Mania
04.2023 - 10.2023

E-Commerce Content Manager

Hafla
09.2021 - 03.2023

Manager - Catalog & SEO

Firstcry UAE
07.2019 - 08.2021

Content & Catalog Writer

Firstcry India
10.2012 - 07.2019

Bachelors of Science - Mass Communication

Punjab Technical University

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