POOJA THAKUR
Brand Management/ Management Trainee (Marketing)
Mumbai,MH
Summary
Dual-degree professional combining B.Pharm and MBA (Pharma Tech) from NMIMS University (CGPA 9.1) — bridging scientific rigour with strategic commercial acumen for brand-led roles in pharma. At Ferring Pharmaceuticals, led a primary HCP research programme across Uro-Oncology (20+ HCPs), translating clinical insights into a full brand planning framework, SWOT benchmarking against 02 primary competitors, and an omnichannel awareness campaign targeting 50+ HCPs and patients. Prepared GTM strategy, omnichannel execution, market segmentation, and cross-functional brand management in specialty pharma and digital health. Targeting brand management and management trainee roles at pharma/other companies.
Overview
3
3
Languages
3
3
Certifications
3
3
years of professional experience
Work History
Marketing Intern – Specialty Brands
Ferring Pharmaceuticals
06.2025 - 09.2025
- Project: Enhancing Market Segmentation & Expanding Brand Market Share | Therapy Area: Uro-Oncology
- HCP Research (20+ specialists): Designed and executed a structured primary HCP research programme with Uro-Oncologists, Medical Oncologists, and Radiation Oncologists — uncovering 02 unmet clinical needs and adoption barriers that directly shaped the brand's commercial strategy.
- Brand Planning Framework: Developed a full-spectrum framework integrating qualitative HCP insights with market data, producing a roadmap of 03 strategic imperatives targeting a 10–15% uplift in market penetration within 12 months.
- SWOT analysis: Conducted a rigorous SWOT analysis benchmarking the brand against key competitors, identifying differentiation levers and positioning opportunities within the specialty oncology segment.
- Omnichannel Strategy: Conceptualised and pitched an omnichannel prostate cancer awareness campaign, combining digital and in-clinic touchpoints; strengthened brand recall and improved disease education among HCPs and patients; estimated 20% improvement in disease education scores.
- Cross-functional Execution: Collaborated with cross-functional teams to align brand messaging with medical, regulatory, and sales objectives — building experience in the pharma brand management cycle from insight to execution.
Technical Intern – Manufacturing & Quality Assurance
Cipla Ltd
06.2024 - 06.2024
- Gained end-to-end exposure to inhaler packaging operations under GMP conditions, contributing to production line efficiency and quality gatekeeping that underpins pharmaceutical brand trust.
- Partnered with QC and QA teams to understand batch release protocols, deviation management, and regulatory compliance standards — strengthening scientific credibility for HCP-facing roles.
- Supported real-time troubleshooting of packaging line issues, demonstrating problem-solving agility and cross-team collaboration in a high-compliance manufacturing environment.
Marketing Intern – Digital Strategy & Content
Fitnastic (now Super Shyft)
04.2022 - 03.2023
- SEO Execution: Applied SEO best practices to blog and social content, improving organic search rankings ~30% and driving a 40%+ uplift in website traffic and content discoverability.
- Content Strategy: Led social media content across platforms, producing audience-segmented posts that grew organic engagement ~25% over 6 months and reinforced brand identity in the health & wellness category.
- Campaign Management: Crafted platform-specific campaigns with compelling CTAs and brand storytelling, adapting messaging frameworks across channels and audience segments.
- Community Management: Managed audience interaction and engagement — building digital communication skills directly applicable to patient- and HCP-facing pharma marketing.
Education
B.Pharm + MBA - Pharma Tech
SPPSPTM, NMIMS University
01-2026
Class X & XII - CBSE
Navy Children's School
01-2021
Skills
Market Research & Analytics
GTM & Brand Strategy
Digital & Content Marketing
Market segmentation
Consumer Brand Marketing
Social media marketing
HCP research
Clinical needs analysis
Analytics & Design: Excel (Intermediate), Power BI (Intermediate), Tableau (Basic), Canva, MS PowerPoint (Intermediate)
Accomplishments
- CBSE Nationals Swimming Championship – Qualified, Delhi NCR Zone
- State Level Swimming Championship – Haryana (represented school at state level)
- CGPA 9.1 / 10 across integrated 5-year B.Pharm + MBA programme at NMIMS — top academic tier
Affiliations
- Event Management Head – E-Cell, NMIMS
- Core Committee Member – Cultural Activity Forum, SPPSPTM NMIMS
- Student Council Member – SPPSPTM, SVKM's NMIMS
- Content Writer – The Writers Hub
Certification
Market Analysis in the Pharmaceutical Industry — Udemy
Timeline
Marketing Intern – Specialty Brands
Ferring Pharmaceuticals
06.2025 - 09.2025
Technical Intern – Manufacturing & Quality Assurance
Cipla Ltd
06.2024 - 06.2024
Marketing Intern – Digital Strategy & Content
Fitnastic (now Super Shyft)
04.2022 - 03.2023
Class X & XII - CBSE
Navy Children's School
B.Pharm + MBA - Pharma Tech
SPPSPTM, NMIMS University
ACADEMIC CONFERENCES
- National Conference on Nanomedicine & AI — SERB & DST, Govt. of India
- International Conference: Digital Technology Vision 2030 — DST-SERB
- Unlocking Potential in Pharmacovigilance — SPPSPTM, NMIMS