Pooja Tripathi

Alviras Solutions serves as the operational hub overseeing marketing, finance, and backend functions for two proprietary businesses specializing in hard goods sales across the USA, UK, and Europe.

• Managed and expanded the $5 million B2C vertical across North America and Canada.
• Effectively allocated and optimized a monthly budget of $90k, achieving a ROAS of 5.7 across diverse paid media platforms including Google Ads, Meta Ads, Bing Ads, Amazon Ads, and Pinterest Ads.
• Led creative teams in developing impactful content such as Amazon creatives, blog posts, videos, social media assets, brand catalogues, and brochures, aligning with strategic marketing goals for both retail and B2B brands.
• Collaborated with senior management and founders on global marketing initiatives, with a particular focus on scaling B2B ventures in the US, UK, and Europe.
• Directed comprehensive digital marketing campaigns spanning email, social media, and website optimization, resulting in a notable 141% increase in website traffic within a 9-month period.
• Created and managed annual marketing budgets, ensuring optimal cost efficiency and revenue growth.
• Recruited and cultivated a talented team of paid media specialists, SEO experts, designers, social media strategists, content creators, HR professionals, and finance specialists.

We founded HireForU to revolutionize our industry. By offering not just video clips of interviews and Culture Audits, but also valuable insights into candidates' personalities and their perception of clients' brands, we embody the change our industry has been anticipating.

• Successfully launched and scaled a startup from inception to achieving INR 2.5 lakhs in gross revenue within 4 months.
• Developed and managed the corporate website, marketing materials, and social media presence.
• Cultivated strong relationships with key customers, vendors, and partners.
• Implemented strategies to enhance brand visibility through effective public relations campaigns.
• Directed company-wide efforts to meet and exceed established goals and objectives.

Virus Positive Technologies is the trusted choice of the world’s leading brands for brand protection solutions. Our advanced technologies eliminate invasive promotions, detect affiliate fraud, safeguard the online customer journey, and consistently recover advertising revenue.

• I oversee comprehensive online and offline marketing strategies aimed at promoting our brand and driving sales of digital solutions in the US market.
• Achieved significant brand growth, scaling revenues from $1 million to $2.2 million with consistent 8–10% year-on-year growth.
• Regularly review analytics reports to inform strategic decisions for future campaigns.
• Develop strategies to optimize average monthly marketing budgets of $50k, focusing on strategically planned paid marketing channels such as LinkedIn Ads, Google Ads, and Bing Ads.
• Enhance brand positioning and digital presence through effective content creation and SEO strategies.

I have extensive experience managing Human Resources across diverse industries and overseeing operations in countries including Germany, Singapore, and Malaysia.