Pooja Mishra

• Led the strategy, execution, and analysis of CRM campaigns, ensuring seamless operations and revenue acceleration.
• Achieved consistent MoM revenue growth, scaling from ₹20L (July) → ₹53L (Nov) → ₹77L (Dec) (3.85x growth in 6 months).
• Implemented data-driven decision-making, optimizing customer journeys for higher engagement and retention.
• Identified and doubled down on high-converting channels, leading to a significant reduction in CAC while improving ROI.
• Boosted revenue contribution from automated journeys & triggers from 12-15% to 35%, enhancing retention.
• Continuously experimented with new revenue streams and strategic growth levers to unlock additional revenue.

Betterhalf.ai:

• Fueled 15-20% MoM DAU growth through strategic campaigns and user journey optimization.
• Generated 15% revenue increase via user acquisition and monetization initiatives.
• Boosted onboarding completion by 16%, driving retention and engagement.
• Achieved 5% MoM AOV growth with targeted upselling and cross-selling.
• Reduced churn with personalized drop-off journeys.

AstroZodiac:

• Increased DAU by 10% in Q1 and Q2.
• Boosted registration-to-payment conversions by 15% in 6 months.
• Raised repeat users by 22% with effective retention strategies.
• Contributed to new feature development in collaboration with the product team.

• Drove 20% AUM growth: Executed personalized campaigns and automation, boosting investor assets significantly.
• Slashed Churn by 15%: Optimized engagement and retention funnels, reducing investor churn through targeted outreach.
• Explored New Growth Channels: Identified untapped segments and executed digital campaigns, expanding market reach.
• Applied Predictive Insights: Partnered with data science for upsell/cross-sell models, enhancing product adoption and revenue.
• Cross-functional collaboration: Collaborated to refine offerings and elevate the overall investor experience, contributing to mutual fund growth.

• Led User Life-Cycle Marketing Strategies for data-driven Customer Retention, achieving a 9% churn reduction in 3 months.
• Drove a 30% monthly revenue increase through impactful Event-led Campaigns.
• Conceptualized Early Retention strategy, contributing to a 12% M-1 Retention boost.
• Developed a repeat user engagement strategy, resulting in a 10% monthly penetration increase.
• Conducted A/B testing for audience reactivation with personalized communication and offers.
• Successfully implemented Email Marketing, achieving a 20% average open rate and building a strong brand presence for My11Circle.

• Led end-to-end campaign lifecycles, planning and executing initiatives for increased engagement and brand awareness.
• Crafted compelling narratives and maintained consistent messaging across channels.
• Utilized data-driven insights for optimization, adjusting strategies to maximize engagement.
• Managed external agencies efficiently, overseeing budgets and measuring performance for optimal spend.
• Leveraged tech tools like Moengage and Netcore for impactful onsite/offsite communications.

GPA: 7.81

Percentage: 83%