Poojan Shah
Ahmedabad
Summary
Dynamic Digital Marketing Manager with a proven track record at Aakriti Promotion and Media Ltd, excelling in Google Ads and leading cross-functional teams. Spearheaded high-ROI campaigns and major events like Vibrant Gujarat, showcasing expertise in data analytics and team leadership. Renowned for driving brand awareness and achieving remarkable audience engagement through innovative strategies.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Aakriti Promotion and Media Ltd
Ahmedabad
10.2023 - Current
- Spearheaded paid marketing campaigns exceeding ₹50 lakhs for high-profile projects such as Vibrant Gujarat, achieving remarkable ROI and audience engagement.
- Conceptualized and executed trend-creation strategies, driving significant social media traction and boosting brand awareness.
- Developed and managed comprehensive content calendars to align marketing efforts with business goals and seasonal trends.
- Directed live-streaming initiatives across multiple platforms, ensuring seamless execution and real-time audience engagement.
- Optimized retargeting campaigns, resulting in substantial increases in impressions, click-through rates (CTR), and conversions.
- Successfully managed paid advertising campaigns on Google Ads, Twitter, and other digital platforms, achieving cost-efficient performance metrics.
Digital Marketing Executive
Nascent Info Technologies
Delhi
02.2021 - 08.2023
- Conducted sentiment analysis for high-profile clients such as Torrent Pharma and Torrent Power, leveraging data to inform effective marketing strategies.
- Managed social media accounts for notable brands like Tuqesvilla Cafe and Gujarat Tourism, driving increased audience engagement and brand visibility.
- Promoted to oversee the Ministry of Tourism's digital marketing initiatives, including the Incredible India campaign, where I coordinated directly with ministers to verify and implement social media strategies.
- Led the Delhi-based digital marketing team, ensuring seamless execution of campaigns and alignment with client goals.
- Sole digital marketing point of contact for G20 India, travelling to all G20 destinations with the official unit to strategize and execute social media initiatives, ensuring comprehensive event coverage.
Education
MBA - Marketing
Symbiosis International University
DistancePGDM In Digital Marketing - Digital Marketing
MICA
Ahmedabad01-2021
Bachelor of Computer Applications - Computer And Information Sciences
LJ Institute of Technology
Ahmedabad01-2018
Skills
- Digital Advertising: Proficient in Facebook Ads, Google Ads, and Twitter Ads
- Search Engine Optimization (SEO): Expertise in on-page and off-page SEO techniques to drive organic traffic
- Data Analytics: Skilled in using Google Analytics and other tools to measure campaign performance and optimize ROI
- Content Strategy: Experience in developing and managing content calendars to align with marketing goals
- AI & Chatbot Integration: Certified in ChatGPT and AI-based content creation for enhancing audience engagement
- Social Media Management: Proficient in managing platforms such as Instagram, Facebook, LinkedIn, and Twitter
- Team Leadership: Demonstrated ability to lead and manage cross-functional marketing teams
- Event Marketing: Extensive experience in managing digital campaigns for events like G20 India and Vibrant Gujarat
- Retargeting Campaigns: Skilled in creating and optimizing retargeting strategies for higher conversions
- Government & Corporate Collaboration: Strong experience working with government entities and high-profile corporate clients
Certification
- Certified ChatGPT Specialist – OpenAI
- Google Ads Certification – Google Skillshop
- Facebook Blueprint Certification – Meta for Business
- SEO Certification – HubSpot Academy
- Social Media Marketing Certification – Hootsuite Academy
Timeline
Digital Marketing Manager
Aakriti Promotion and Media Ltd
10.2023 - Current
Digital Marketing Executive
Nascent Info Technologies
02.2021 - 08.2023
MBA - Marketing
Symbiosis International University
PGDM In Digital Marketing - Digital Marketing
MICA
Bachelor of Computer Applications - Computer And Information Sciences
LJ Institute of Technology
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