Pooja Singhal

Dynamic professional with a robust academic background and practical expertise in consumer insights, sustainability marketing, and digital communication. Currently serving as a Research Associate at MICA, contributing to research design, academic coordination, and the management of international conferences. Recognized for publishing and presenting research at prestigious global platforms, including the AMA Winter Academic Conference and ICMC 2025. Proficient in SPSS, NVivo, Biblioshiny, and mixed-method research design, with a strong passion for understanding how authenticity, technology, and sustainability influence contemporary consumer behavior.

• Singhal, P., & Khatwani, D. (2025, December 5-7). Too fast to notice: Dark patterns in the blink of an eye. Paper presented at the Indian Management Research Conference (IMRC 2025), Indian Institute of Management Ahmedabad, India.

• Singhal, P., & Mathur, M. (2025, February 14–16). Decoding the green promise: Sustainability claims and marketing practices in personal care brands through the lens of the triple bottom line. Paper presented at the American Marketing Association (AMA) Winter Academic Conference 2025, United States.

• Singhal, P., Vinny, V., & Mathur, M. (2025, January). Exploring consumer purchase intent for rental goods through social media influence. Paper presented at the International Communication Management Conference (ICMC 2025), MICA, Ahmedabad, India.

• Khatwani, D., & Singhal, P. (2023, December). A study on consumer psychology behind the usage of health and fitness consultancy applications. Paper presented at the e-International Conference on Innovation in Digital Transformation, Narayana Business School, Ahmedabad, India.

• Khatwani, D., & Singhal, P. (2021, April). Impact of cause-related marketing on brand affinity of youth in the FMCG sector.International Journal for Research in Engineering Application & Management (IJREAM), 7(1), 76–83. https://doi.org/10.35291/2454-9150.2021.0161

• Khatwani, D., & Singhal, P. (2023). A study on consumer psychology behind the usage of health and fitness consultancy applications. Rabindra Bharati Journal of Philosophy.

• Singhal, P., Salunke, P., & Vasavada, F. Consumer envy: Foundation, conceptualization, and future research. Target journal: International Journal of Consumer Studies.(In pipeline)

• Saikiran, S., Mathur, M., & Singhal, P. (manuscript in preparation). Shopper behaviour towards quick commerce: Understanding the role of personalization. Target Journal: Journal of Creative Communications.(In pipeline)

• Appreciation Letter – ICMC 2025 Conference Team, MICA
  Received from the Conference Chairs, Prof. Varsha Jain and Prof. Amit Karamchandani.
  Recognized for exceptional dedication and efficiency in managing the registration process and coordination for the International Communication Management Conference (ICMC 2025), ensuring seamless execution.

• Exemplary Award – MICA (2025)
  Awarded by the Strategic Marketing Area for exemplary commitment, leadership, and operational excellence during academic projects and throughout the year in work space.

• Appreciation – Sales Drive Project Coordination (2025)
  Acknowledged for outstanding leadership and end-to-end management of the SCRM Specialization’s Sales Drive Project for 200+ students.

• Silver Medalist – MBA (Marketing Major, 2023)

Secured Second Position in the MBA batch; recognized for academic excellence.

• Best Student of the Batch – BBA (2021)
  Honored for consistent academic and co-curricular performance, and institutional contributions.

• Lead Coordinator, Sales Drive Project, MICA — Managed 200+ participants and cross-functional academic execution.
• Core Committee Member, ICMC 2025 — Led the registration team and served as Editorial Member for the Book of Abstracts.
• Lead Coordinator, Sales Contest Project, MICA — Directed collaboration with 11 industry partners for MBA flagship initiative.
• Placement Committee Member, GLS University (2022).
• Class Representative (Merit-Based), GLS University (2018–2021) — Elected consecutively for three academic years.

Actively engaged in sports with representation at the state level in Powerlifting, Volleyball and district level in Badminton, reflecting a strong sense of teamwork, discipline, and perseverance.