Poojitha Bolla

* Established scalable CRM and Salesforce Data Cloud operating models to improve customer data readiness, campaign delivery, and enterprise marketing execution.
* Partnered with product, marketing, technology, and data teams to define customer data strategies, governance frameworks, Data Cloud integration priorities, and execution accountability.
* Drove process optimization initiatives by aligning Salesforce Marketing Cloud with Customer 360 and Data Cloud best practices, improving operational consistency, audience readiness, and campaign execution quality.
* Directed delivery planning, resource alignment, and cross-functional execution while supporting enterprise CRM transformation and data-driven customer engagement initiatives.
* Led continuous improvement across campaign operations, customer engagement workflows, and data governance, enabling scalable personalization, audience activation, and omnichannel marketing execution.

• Supporting customers on support cases
• Troubleshooting issues related to customer implementation
• Suggesting the best practices to the customer according to the implementation
• Manage the resolution of critical technical issues, ensuring prompt and complete resolution to technical challenges and business issues
• Making presentations for customers on account health annually

• Understanding the functional requirement and convert it into technical design using marketing automation tool such as SFMC
• Worked on Data Modeling, IP warming and land various complex requirements with the help of Journey Builder, Automation Studio and various email functionality
• Worked on Mobile Connect Feature of Mobile Studio to send the SMS
• Worked with Mulesoft Integration team to provide them with the REST and SOAP callouts for various functionalities
• Worked on data migration through FTP server
• Worked on various Email send methodologies as present in SFMC like User Initiated Sends, Triggered Sends, Guided Sends
• Worked with the agency to build efficient emails and personalized the emails with Ampscript

• Developing Dashboards and Reports to get meaningful insights based on the requirement
• Migrating already existing Dashboards from FusionOps to Incorta
• Developing and delivering insightful analytical dashboard to Manufacturing domain Client Administrating Tableau Ecosystem