POONACHA BHAGESH
Manager Media Sales
BENGALURU,Karnataka
Summary
Enthusiastic & eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in industry.
Overview
6
6
years of professional experience
Work History
Senior Business Development Manager
Signpost India Pvt Ltd
01.2024 - Current
- Advertisement Sales (OOH & Airport ) and Client Servicing
- Developed strong relationships with key clients, leading to long-term partnerships .
- OOH & DOOH Media Planning
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points to our clients.
Manager in Media Buying
The Media Ant
06.2022 - 01.2024
- Media Buying & Sales
- Develop and executed media plans for clients, including BTL , OOH ,DOOH.
- Proficiently manage media buying operations, specifically in Out-of-Home (OOH) , DOOH vertical, with a demonstrated track record of handling budgets of up to 1 Crore per month.
- Help Brand Managers to Execute Media plan Across India
- Negotiate rates and placement with media vendors to maximize client budgets and reach target audiences.
- Leverage data-driven insights and market research to make informed decisions on media placements, target audience, and geographical reach for improved campaign performance.
- Conduct thorough performance analysis and post-campaign evaluations to measure the effectiveness of media placements and identify areas for optimization.
- Handling key account Clients like SonyLiv , Sandisk , Sugar Fit , Zoom Car, JBL, Quest Global , WellMan etc
- Oversaw online media buying procedures and supervised team of 4 employees.
- Streamlined media buying processes for improved efficiency and cost effectiveness.
- Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
- Enhanced campaign reach by identifying new channels, platforms, and advertising opportunities.
- Increased client satisfaction by developing and implementing tailored media strategies.
Senior Account Executive
Schindler India Pvt Ltd
01.2019 - 06.2022
- Handling Sales in Bengaluru Territory
- Handling Service Sales/AMC, & increasing Service Sales portfolio ,
- Solving Techno-Commercial issues with clients
- Handled Key Account Customers like ,Sobha, Salapuria Sattva , Airplaza Retail Holdings Pvt Ltd.
- Product Negotiating with Customers.
- Collecting O/S payment from clients & reviewing the account regularly
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
Campus Brand Ambassador
Slicepay
07.2018 - 01.2019
- Supported campus events to increase student engagement and promote campus-wide initiatives for Mobile app and verifying Student profiles from different Colleges.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Education
PGDM - Marketing & Entrepreneurship
IFIM B School
B.COM -
De Paul First Grade College
12th Grade -
St Michael's College
10th Grade -
St Mary's School
Languages
English
Advanced
Kannada
Advanced
Tamil
Intermediate
Malayalam
Intermediate
Hindi
Intermediate
Coorgi
Advanced
Skills
- Brand-Building Strategies
- Market Analysis
- Advertising Expertise
- Product Management and Branding
- Promotional Planning
- Communications Strategies
Timeline
Senior Business Development Manager
Signpost India Pvt Ltd
01.2024 - Current
Manager in Media Buying
The Media Ant
06.2022 - 01.2024
Senior Account Executive
Schindler India Pvt Ltd
01.2019 - 06.2022
Campus Brand Ambassador
Slicepay
07.2018 - 01.2019
PGDM - Marketing & Entrepreneurship
IFIM B School
B.COM -
De Paul First Grade College
12th Grade -
St Michael's College
10th Grade -
St Mary's School
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