Summary
Overview
Work History
Education
Skills
Websites
Languages
Personal Information
Timeline
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Poonam Gautam Sharma

Poonam Gautam Sharma

Mumbai

Summary

Accomplished sales and business development professional with over 15 years of experience in product sales, marketing, key account management, project lifecycle management, and team leadership. Expert in steering projects to successful completion, aligning with organizational goals, and providing strategic direction. Spearheaded the launch of a customer-centric banking platform, enhancing engagement and loyalty. Forged strategic partnerships with leading brands, boosting customer acquisition and retention through exclusive deals and rewards. Led digital initiatives with a focus on API integration, driving product commercialization in strategic ventures with prompt and decisive actions. Strategic and customer-focused, with a talent for building relationships and articulating value propositions. Proven ability to drive customer engagement, negotiate effectively, and achieve revenue and P&L objectives. Skilled in developing key account plans and analyzing market dynamics to inform and adjust marketing and sales strategies, effectively combating competition and maintaining a leadership position.

Overview

16
16
years of professional experience

Work History

Chief Manager, Credit Card – Product Manager (Loyalty and Rewards)

ICICI Bank Ltd.
Mumbai
07.2023 - Current
  • Led the product development lifecycle for the ICICI bank Ishop platform from ideation to launch, ensuring alignment with business objectives and customer needs
  • Secured internal compliance approvals and facilitated seamless integration of bank APIs with third-party vendors, ensuring regulatory and technical adherence
  • Successfully onboarded vendors and OTA (Online Travel Agency) partners, managing agreement closures, commercial negotiations, and SLA finalizations
  • Conducted User Acceptance Testing (UAT) and Closed User Group (CUG) trials to ensure platform functionality and user satisfaction
  • Designed and implemented internal reconciliation processes for financial transactions, streamlining cashback posting and decelerated reward point allocation
  • Negotiated and set up payment gateway (PG) solutions, optimizing payment infrastructure for the platform
  • Developed comprehensive reporting and monitoring frameworks to track performance metrics, operational efficiency, and user engagement
  • Identifying and establishing strategic partnerships with third-party partners, leading to expanded reach and increased earn opportunities for the loyalty program
  • Partnering with cross-functional teams to seamlessly integrate into the loyalty program platforms and customer journey, enhancing overall user experience
  • Conducting market research and analysis, identifying new growth opportunities and innovative gamification features to stay ahead of trends in the loyalty program space
  • Negotiating agreements and contracts with partners, ensuring mutually beneficial terms that drive revenue growth for the loyalty program
  • Staying up to date with industry trends and best practices in gamification and loyalty programs, ensuring the loyalty program remains competitive and innovative
  • Gathering insights and data related to partner performance, customer behaviour, and program impact, supporting informed, data-driven decision-making processes
  • Successfully managed the entire product lifecycle, from initial concept to post-launch support and maintenance

Chief Manager, Ecommerce– Product

ICICI Bank Ltd.
Mumbai
12.2021 - 07.2023
  • Explored opportunities directly with corporate entities, including Deposits, Lending, Salary, Forex, CMS, Payment, and Collection services
  • Constantly evaluated E-commerce clients within mapped locations and leveraging transaction, lending, and investment-led offerings to acquire new customers
  • Worked closely with the marketing team to develop and execute promotional campaigns, driving increased customer acquisition, engagement, and retention
  • Partnered with the technical team to ensure seamless integration of gamification elements within the loyalty program platforms, resulting in enhanced user engagement
  • Established close relationships with Founders, CXOs, Product Heads, and Vertical Heads of E-commerce giants, understanding their business models, technology, and data requirements
  • Offered customized service offerings to clients in line with their requirements to ensure retention and supporting clients in the smooth functioning of their daily transactions and banking operations
  • Interacted with product experts across verticals to offer innovative and customized solutions, liaising with legal, compliance, operations, and technology teams
  • Supported in obtaining regulatory approval by engaging with the control team within the bank towards new product and process launches by clients
  • Coordinated with clients and internal stakeholders for integration, pricing, and policy matters.
  • Successfully managed a portfolio valued of Acquiring business of 790 CR from 6 Payment AGRREGATORS and achieved substantial growth of over 30%. Furthermore, facilitated the onboarding of 3 payment aggregators with a bank for PayFac services.

AVP-National Account Manager in Corporate & Institutional Sale: Merchant Acquiring

Yes Bank Ltd.
Mumbai
10.2020 - 12.2021
  • Enhanced customer relationships and successfully managed the existing national accounts base of Mumbai Region for POS products by providing value-added services of Payment Solutions products
  • This contributed significantly to the overall volume base of the region by acquiring new corporate merchants from both existing business banking corporate base and open market channels
  • Improved market penetration and aligned with the organization's growth plans in targeted brand segments through coordinated and planned strategies
  • Ensured timely fulfilment of requirements and resolution of issues for existing merchants, thereby scaling up business operations
  • Enhanced the overall portfolio's multiplier effect by coordinating with management and core product teams on various parameters such as repricing loss-making merchants, driving DE installation initiatives, and introducing additional value-added products (SMART PAY/BQR activation)

DGM - Corporate Sales (Strategic Partnership); Business Solutions and Technologies

Quess Corp Ltd
Mumbai
03.2019 - 10.2020
  • Successfully cross-sold all brands under the Quess Umbrella to existing clients and new acquisitions, providing comprehensive employee lifecycle management, HRO services, IFM services, and technology
  • Identified opportunities for new alliances, expanding the organization's market reach and improving public image and business performance
  • Ensured compliance with formal contracts that were legally binding, enhanced adherence strategies, and monitored changes in relevant federal and state regulations to ensure compliance
  • Led the relationship with existing clients, effectively leveraging our services and solutions

Area Sales Manager; Payment Business – Super Premium Cards

HDFC Bank Ltd
12.2012 - 02.2019
  • Responsible to sell Super Premium Credit Cards, Forex card, Merchant Acquiring with Cross sell to niche customer base by sales managers with help of branches and Channels
  • Achieved Primes by working closely on YTD target of branches and channel
  • Drive Budgeted sales with in agree cost of acquisition
  • Monitored the MTD gaps and deficits and ensuring to bridge the Gaps with the help of branches, develop strategies to increases Volume
  • Responsible for activation, manage GAR, Merchant acquisition (POS), Forex card, General Insurance, Personal Loan
  • Handled Branch managed corporate, and channel managed with team size 8 sales manager
  • Ensured each Sales manager achieve their Cross-sell targets regularly along with other products offering and other services like Forex, CASA, General Insurance and Smart pay
  • Part of talent pool of HDFC Bank
  • Won the foreign contest for achieving highest Prime at Pan India
  • Oscar award winner for Highest Prime and 1st position for August and September 2016

Senior Relationship Manager; Credit Card

American Express Service India Ltd
Mumbai
07.2009 - 12.2012
  • Meeting HNI clients, Corporate for running activities for better Card penetration in the Market
  • Achieved individual target by keeping follow up with clients and solving their issues
  • Handled team of 5 Sales Officers with regular Coaching, guiding and mentoring activities
  • Monitoring & Assigning target for team with regular tracking of goals

Education

Project Management -

Project Management Institute
Mumbai
10.2023

PGDBM -

Welingkar Institute of Management
Mumbai
01.2022

T.Y.B.Com -

Mumbai University
Mumbai
03.2001

Agile Scrum master -

Simplilearn Institute
Mumbai

Skills

  • Sales and marketing
  • Customer relations
  • Corporate governance
  • Compliance management
  • Cross-functional collaboration
  • Partnership development
  • Strategic planning
  • Cross-functional communication
  • Market analysis
  • Business planning
  • Interpersonal skills
  • Problem-solving aptitude
  • Analytical skills
  • Project planning
  • Performance evaluation

Languages

  • English
  • Hindi
  • Marathi

Personal Information

Nationality: Indian

Timeline

Chief Manager, Credit Card – Product Manager (Loyalty and Rewards)

ICICI Bank Ltd.
07.2023 - Current

Chief Manager, Ecommerce– Product

ICICI Bank Ltd.
12.2021 - 07.2023

AVP-National Account Manager in Corporate & Institutional Sale: Merchant Acquiring

Yes Bank Ltd.
10.2020 - 12.2021

DGM - Corporate Sales (Strategic Partnership); Business Solutions and Technologies

Quess Corp Ltd
03.2019 - 10.2020

Area Sales Manager; Payment Business – Super Premium Cards

HDFC Bank Ltd
12.2012 - 02.2019

Senior Relationship Manager; Credit Card

American Express Service India Ltd
07.2009 - 12.2012

Project Management -

Project Management Institute

PGDBM -

Welingkar Institute of Management

T.Y.B.Com -

Mumbai University

Agile Scrum master -

Simplilearn Institute

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Poonam Gautam Sharma