Poonam Gova
Summary
Analytical professional with 4 years of experience building business strategy and developing creative plans for success. Data-driven expert in software built for cutting-edge metric analysis. Detailed report generator surveying and synthesizing sales data in record time.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Intelligence Analyst
Donut Intelligence
02.2023 - Current
- Led projects in various industries, including e-commerce, and finance, addressing unique business challenges through data-driven strategies
- Designed and implemented data visualisation dashboards and reports using Tableau and Power BI, improving client decision-making processes
- Developed and executed ETL processes to integrate multiple data sources, ensuring data accuracy and consistency
- Conducted market research and competitive analysis projects, providing clients with actionable insights to drive business growth
Key Projects:
- Supply Chain Management: Optimised supply chain for an alcohol beverage company by calculating Effective Material Tracking Systems (EMTS) and analysing burn rates. Identified bottlenecks and improved resource management, reducing operational costs.
- Operational Efficiency of Bot Metrics: Developed a dashboard to monitor and analyse bot performance, tracking transaction times, efficiency, and other key metrics. Provided insights to optimise bot operations and improve efficiency.
- Sales Report Analysis: Created a comprehensive sales report for an alcohol beverage company, analysing consumption data across different consumers and areas. Tracked stock levels and consumption across Route to Market (RTM) channels, optimising supply chain management.
Business Intelligence Analyst
UFABER
01.2021 - 02.2023
- Implemented customer segmentation strategies, leading to targeted marketing campaigns and a 7% increase in customer retention on a targeted audience
- Analysed customer feedback and reviews to gain insights into product satisfaction and areas for improvement using NLP, sentiment analysis, and topic modelling
- Developed and deployed a recommendation system that increased user engagement by 30%, resulting in an increase in click ratio
- Collaborated with business units to define key performance indicators (KPIs) for top sellers, targeting an increase in GMV using correlation analysis
- Created a global dashboard for all categories across all countries and metrics, handling large datasets
- Developed data sanity QC processes to validate data before publishing.
Business Intelligence Analyst
Ranogic IT Solutions
01.2020 - 01.2021
- Conducted market research and analysis to identify target demographics and market trends for this start-up company
- Utilised data visualisation tools to present findings and insights to stakeholders
- Assisted in the development of marketing strategies and product positioning based on market research data
- Collaborated with cross-functional teams to align research findings with business objectives.
Education
B.E -
Chhattisgarh Swami Vivekanand Technical University, Raipur
05.2019
Skills
- Power BI proficiency
- Tableau Desktop and Server proficiency
- Data visualisation and dashboard development
- SQL
- Python
- ETL expertise
- Database management (SQL Server, MySQL, PostgreSQL)
- Data modelling and warehousing
- Advanced calculations and statistical analysis
- Performance optimization and scalability
- Custom visualisations and extensions
- Database Management
- Project Management
- Model Development
- Workflow Analysis
- Effective Communication
- Interpersonal Skills
Certification
- Data Science using Python & R Programming, 360digitmg, 06/01/20
- Data Visualization Using Tableau, 360digitmg, 07/01/20
Personal Information
Title: Business Intelligence Analyst
Volunteer Experience
- Volunteer Art Instructor, 11/01/19, 11/30/19, Assisted art workshops for underprivileged children, fostering creativity and self-expression.
- Volunteer Event Coordinator, 12/01/19, 12/31/19, Organised art exhibitions to showcase the children's work and raise awareness about the importance of arts education., Assisted in planning and executing fundraising events to support art programs.
Hobbies and Interests
- Actively engaged in various art forms, including painting, sketching, and sculpture.
- Passionate about capturing moments and telling stories through photographs.
Timeline
Business Intelligence Analyst
Donut Intelligence
02.2023 - Current
Business Intelligence Analyst
UFABER
01.2021 - 02.2023
Business Intelligence Analyst
Ranogic IT Solutions
01.2020 - 01.2021
B.E -
Chhattisgarh Swami Vivekanand Technical University, Raipur
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