Poonam Khalia

Sales & Marketing, Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth., Implementing marketing strategies to drive volumes & achieve high profitability., Formulating strategies & reaching out to the unexplored market segments for business expansion., Exploring new business opportunities in various segments along with concerned branches., Initiating & developing relationships with key decision makers in target organizations for business development., Building and maintaining healthy business relations with customer, enhancing customer satisfaction matrices by achieving delivery & service quality norms., Dealing in customer complaint, customer satisfaction through problem solving consultancy & problem diagnosis., Providing Service to Customer and ensuring trouble free operation of equipments., Analyzing customer feedback and improving the process accordingly.

Overseas Immigration Consultant, Solution Consulting, 08/2005, 10/2006, Providing complete information about various visa-programs to clients., Tracking visa file processing for clients & taking interviews of clients and accordingly give them consultation and about various other formalities that they must fulfill before filing of there visa., Making various promotional programme and presentations for generating more revenue., Planning, organizing, and evaluating immigration operations., Supervising and directing the supplier engaged in providing immigration support., Administering policies and procedures related to immigration., Evaluating existing processes and leading process improvements., Developing action plans for immigration related projects., Facilitating immigration related training and communication., Reviewing key matrixes and performance indicators., Handling immigration related issues and escalations.

• Market Share Gain Leadership, AC NIELSON (RAJASTHAN): Onsite, 01/2023 to 12/2023 (Full Time), Market Share Gain: 16.5 points gain over competitors, Understanding Market Share and Competitive Advantage, Identifying Target Markets and Customers, Conducting Market Research and Analysis, Developing a Unique Value Proposition, Enhancing Product or Service Offerings, Implementing Effective Pricing Strategies, Building Strong Brand Awareness and Reputation, Expanding Distribution Channels and Reach, Monitoring and Adapting to Market Trends and Competitors
• LKA Leadership, GR Performance Onsite, 01/2019 to 12/2021 (Full Time), Profit Gain: 35 crore incremental business gain over competitors, Know your customers by working on target customer universe., Define your goals and segment your leads by funnel stage., Pick your channels and act accordingly., Create personalized omnichannel campaigns., Measure the ROI and CAC of different channels to see what works., Regular performance review of conversion rate of new acquisition.
• Deep Red Drive, AC NIELSON (RAJASTHAN): Onsite, 01/2013 to 12/2015 (Full Time), Profit Gain: 89 score in Top 3 across India, Objectives set for the launch and clearly communicated to project team members., Take time to research the market to cross-check action points and working on it on regular basis., Trained team members on Deep Red execution norms., Develop a schedule and timeline with team members for performance reviews., Adopt a content execution and activation strategy., New product placement across cross-category and multiple incident points to increase share across stores., Focus marketing effort to create demand and regularly motivating team by awards and recognition.

• Senior Commercial Area Key Account Manager (FC and IC) - Rajasthan Zone, Hindustan Coca-Cola Beverages Pvt Ltd /Kandhari Global Beverages Private limited, 04/2017, Present, Revenue of over INR 200 Cr. Achieved annually., Responsible for supporting the National MT Account Manager in negotiations with accounts customers to coordinate with Accounts and front-line team on activation as per norms., TOT optimization for closure of the agreement terms with NKA & LKA., Handling Reliance ,DMART, Metro, Walmart , Blinkit, Dealshare ,Udaan ,Cinepolis ,Inox ,ITC, Oberoi, Taj and many well-known brands, Allocate & Monitor Budgets for Consumer Promotions, category visibility & Merchandising for the Accounts to continue growing market share across categories., Generate actionable consumer/shopper insights to maximize profit in the key accounts of the designated channel., To build sound customer relationships enhancing mutual business association. New Account Acquisition-Grow the National Portfolio by aggressively., Acquiring large and chain local Key Accounts in India as well as tying up with International Key Accounts for the channel, Budgeting- Tracking of spending in line with Business plans and ensuring profitability. Driving Cost advantages through the channel in terms of activities and promotions, Business Analysis -Mapping competition activities and bringing ideas on how to win in outlet. Identify gaps & growth opportunities in various key accounts., Ensure relevant SKUs are listed, develop planograms& prepare plan to bridge gaps in assortment sales., Planning of monthly forecast with Planners and reviewing the same on weekly basis., Deep Red Execution across key accounts as per HCCBPL norms., Ensure relevant SKUs are listed, develop planograms& prepare plan. to bridge gaps in assortment sales., Managed and coached a sales team force of 30 members cross regions, who were responsible to drive revenue growth., Efficaciously drove chilled activation and placement of sales-generated assets for increased availability and category share growth., Planning, controlling, and executing channel-specific chilled product activations through the placement of Sales Generated Assets (SGA), such as visi-coolers, to enhance product availability, stock turnover, and category share growth in outlets., Monitoring stock freshness closely and liaise with production teams to align stock levels with sales and production forecasts.
• Area Key Account Manager (IC) - Rajasthan Zone, Hindustan Coca-Cola Beverages Pvt Ltd., 01/2013, 03/2017, Revenue of over INR 105 Cr. Achieved annually., Distributor handling for multiple regions and ensuring Primary and Secondary sales are at par with company targets for month/quarter/year., Setting up new ‘routes to market’ and launching new areas/territories for business Accountability, budget planning & control leading to a reduction of 1.5% in spends year on year while increasing sales., Responsible to increase brand penetration and drive relevant consumer activations within the on-trade channel to increase product off take and thereby growing sales and revenue., Managed and coached a sales team force of 15 members cross regions, who were responsible to drive revenue growth., Negotiated and executed all Local key contracts. (Chokhi Dhani, Kanha, Gold Cinema, Burger Farm, Brown Sugar)., Led initiatives to harness the power of our brand positioning, reinforcing the company's market dominance through strategic customer engagement and cluster development., Accomplished strategic trade marketing, brand elevation, and operational excellence, all of which significantly contributed to the growth and success of the juice and water categories in line with the business objectives., Achieved and maintained high activation levels across various channels, ensuring the consistent implementation of the 'picture of success' as defined by the Coca-Cola Company, Conducting frequent market visits with the sales team to gather competitor insights, assess execution, identify distribution opportunities, and collect trade partner feedback
• Key Account Area Team Leader – North Rajasthan, Hindustan Coca-Cola Beverages Pvt Ltd., 03/2009, 12/2012, Revenue of over INR 48 Cr. Achieved annually., Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sale growth. Implementing marketing strategies to drive volumes & achieve high profitability., Formulating strategies & reaching out to the unexplored market segments for business expansion., Exploring new business opportunities in various segments., Acquiring new accounts and converting competitor’s accounts into own, Monitor execution through regular engagement with regional teams., Ensure promo, activation planning, in line with Plans Maintaining the execution standards channel wise Viz. product availability & handling. the fair share, merchandising & cross category through the team of merchandisers., Implementing trade initiatives and mechanisms to achieve specified objectives efficiently., Driving compliance with Deep RED norms (Right Execution Daily) by channel, working with the capability team to train and guide the front-end sales team for timely corrective actions and improved Deep RED scores (audited by Ac Nielsen)

Key account Sales & Marketing Professional and expertise into Business development experience for 17 years across FMCG & Telecom industry. At the Coca-Cola group I am responsible for developing sales and increasing brand awareness across regions for the channel. FC and IC channel. Manage and build teams, negotiate and service national key accounts to drive revenue growth. Execute large scale events to drive brand presence and product engagement. Relationship Management, Requirement analysis, Marketing strategy, Competitive analysis

Date of Birth: 02/13/82

English and Hindi

ICICI Bank, 2 months, Assignment was of marketing with objective of providing information to the prospective customers as well as to the existing customers to increase their investment rate. Hindustan Times, 30 days, Assignment was to increase the customers of newspaper by achieving given target. Mapson Nexzen, To manage and coordinate the event in best possible way.