Poonam Pandey
Summary
Results-driven marketing professional with 4+ years of experience in market research and consumer insights. Proficient in analyzing trends, customer behavior, and competitor strategies to develop actionable business recommendations. Strong communication and interpersonal skills with a background in real estate and FMCG sectors. Adept in designing ATL & BTL campaigns, lead management, and data interpretation.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Force Manager
Sunny Home Care Pvt. Ltd.
Mumbai
01.2022 - 01.2025
- Led and managed a sales team to drive revenue and achieve monthly targets.
- Conducted regular training and coaching sessions to boost sales productivity.
- Implemented CRM systems and ensured consistent data entry and lead tracking.
- Developed sales strategies in collaboration with marketing for better alignment.
- Team Building & Staff Development.
- Cross-functional Collaboration.
- Performance Evaluation.
Manager – Market Research
Blubuck Products Pvt. Ltd.
Mumbai
01.2018 - 01.2022
- Increased lead conversion rate by 25% within 6 months by redesigning lead nurturing workflow.
- Spearheaded launch of 3 new product lines after market gap analysis, contributing to a 15% revenue boost.
- Reduced churn rate of channel partners by 30% through improved incentive structure.
Summer Intern
Kalpataru Ltd.
Mumbai
01.2017 - 01.2018
- Conducted sales promotion analysis and customer profiling.
- Created internship report focusing on targeting and lead assignment.
- Demonstrated offerings and features to clients and channel partners.
- Participated in generating leads and increasing site visits.
Education
Intellectual Property Rights
KES Law College
Mumbai, India01.2022
MBA - Marketing
The ICFAI University
Dehradun, India01.2018
PGPM - Marketing
IBS
Mumbai, India01.2018
Bachelor - Management Studies
SIES College of Commerce & Economics
Mumbai, India01.2015
Diploma - Human Resource Management
Welingkar Education
Mumbai, India01.2013
Skills
- Market Research & Analysis
- Consumer & Competitor Insights
- Lead Generation & CRM
- ATL & BTL Campaign Planning
- Sales & Channel Partner Coordination
- Data Collection & Survey Design
- Target Market Segmentation
- Report Writing & Presentation
- Cross-functional collaboration
Certification
- - Intellectual Property Rights – KES Law College, Mumbai (2021 – 2022)
- - Trademarks & Contracts
- - Patents & Copyrights
- - Member, Animal Rahat and Green Yatra (NGOs)
Languages
- English (Fluent), - Hindi (Fluent), - Marathi (Conversational), - Gujarati (Conversational)
Timeline
Sales Force Manager
Sunny Home Care Pvt. Ltd.
01.2022 - 01.2025
Manager – Market Research
Blubuck Products Pvt. Ltd.
01.2018 - 01.2022
Summer Intern
Kalpataru Ltd.
01.2017 - 01.2018
Intellectual Property Rights
KES Law College
MBA - Marketing
The ICFAI University
PGPM - Marketing
IBS
Bachelor - Management Studies
SIES College of Commerce & Economics
Diploma - Human Resource Management
Welingkar Education
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