Poonam Ravkhande

• Responsible for content research and copy-edits content for various online outlets such as Blogs, Marketplace and Websites.
• Creating Content Strategies in line with the company's goals considering customer satisfaction and revenue.
• SEO-driven content. Implementing keyword strategies to increase website traffic and researching keywords using Google keyword planner and implementing those in the content to improve SEO of the content.
• Also a part of Digital merchandising teams for maintaining the visual merchandising of the eCommerce platform which includes: Product grouping, Display, Banner placing, Web communications, Site maps etc.
• Data analysis using Google Analytics for creating reports like product performance, bounce rate, user acquisition, and more.
• Collaborated with technical team to automate Catalog Quality check process to minimize human error and time.

Cataloging:

• Analyzing trends in the Beauty segment, identifying the right product to be positioned and working with the catalog team to design relevant product pages to backup marketing campaigns.
  
• Owner for managing Apparel category, which responsibilities include cataloguing, categorizations, product landing pages and vertical improvement with rich content considering the UI.
  
• Manage the presentation of the online assortment, including product information, category information and website merchandising.
  
• Proficiency in Category Management “Category Design” for all the products. Working in main Mega Menu Ribbon Categories like “Clothing (Apparel & Accessories), Beauty & Personal Care, Home, Fitness and Wellness” etc.
  

Web Analytics:

• Performin-depth analysis of information from multiple data sources(-Google Analytics data as well as external data) and provide significant insights into factors impacting online results Ecommerce insight and analysis regarding various reports such as Product Performance, Shopping Behavior, and Checkout Behavior to identify the room for improvement.
  
• Analyzing sears.com’s content to understand which pages lead to conversion. Optimizing and Analyzing channel reports to identify which traffic medium is performing in terms of acquisition, behaviour and conversion according to the marketing strategies. Responsible for Web Analytics site metrics (ROI, CTR, CPM, CPC, Bounce rate, Traffic Sources) and implement changes to improve performance.
  
• Quantitative and qualitative data analysis to drive improvements and take leadership decisions.
  
• Build/test deals for online promotional events for Deal of the Day Page for both Sears.com & Kmart.com
  
• Worked with operation team in analyzing “OHNO” (on hand not online) products. Representing our team on major incident calls, weekly review calls and conferences directly with the stakeholders
  
• Coordinate and collaborate with many different departments to execute routine online strategies and offers.
  
• Optimized conversion rates, evaluated site architectures, and performed an in-depth analysis of marketing performance.
  
• Optimize with SEO, and content management.
  
• Performing basic search engine optimization (SEO) tasks
  
• Organized and analyzed data and marketing results.
  
• Researched keywords relevant to the marketing efforts of clients.
  

• Handling Listing of new catalogues.
  
• Handling all queries of merchants/vendors related to the product listing, store management, promotions and deals.
  
• Responsible for all the activities like Creation, Edit, Uploading of Catalogue contents in *.CSV files and support to the Catalogue team.
  
• Experience in Handling Ecommerce Beauty (Makeup, Skin and Hair) & Wellness Category in terms of onboarding Internal Brands & External Marketplace Brands.
  
• Quality Check on Entire websites on daily basis (Includes: Discounts, Offer Zone, Brands, Filters, Mapping, Landing pages) – Actions – (Automated & Manual).
  
• Responsible for Tech-Related errors or bugs regards to catalogue and having it debug or examined.
  
• Evaluate large data amounts from different sources and develop useful summary reports.
  
• Inventory Management and Daily “JIT (Just In Time)” Reports. Procurement Reports based on JIT products and sourcing.
  
• Daily MIS report on pending orders for dispatch, Inventory mismatch in E-Retail (for Fulfillment) finding the reason and solutions for the management.
  
• Worked with the business team and the higher management for the Business & functional requirement for making the user interface user friendly.