Poonam Sharma Shah
Marketing & Product Management Professional
Mumbai,MH
Summary
An MBA with 10 years varied experience in Telecom & IT industry in Mumbai & Bangalore. Proven success and core understanding of the Telecom & IT education industries. Recognised consistently for performance excellence in brand management, product management, Direct Marketing.
Enthusiastic Learner eager to contribute to team success through hard work, attention to detail & excellent organisation skills.
Apart from being a loving mom, presently working as a Freelance Content Writer and Blogger and picking up new skills like Digital Marketing & Hubspot Inbound Marketing.
Overview
5
5
years of post-secondary education
11
11
years of professional experience
Work History
Marketing Consultant
Flexiventures Pvt Ltd
Mumbai, Maharashtra
01.2015 - 08.2015
- Directed and coordinated marketing activities and policies to promote products and services.
- Helped with Product Conceptualization.
- Defining Processes for the Organization.
- Direct Sales Channel Tie Ups.
- Writing Blogs & managing content
- Regularly updated and edited content for the website.
Product Head - South
Airtel Enterprise Services, AES, Bharti Infotel Ltd
Bangalore , Karnataka
05.2005 - 11.2005
- Mobility & Fixed Lines Revenues (~ 1000 crores).
- Business Owner – Mobility & Fixed Lines platinum corporate base ( ~ 150K subscribers), a fully owned subsidiary of Bharti Tele-Ventures Ltd.
- (BTVL).
- A single point of contact for all data and telecommunication needs of the top Platinum Corporates across India, Drive the overall Voice Business for South region – Subscriber Additions & Revenue of the Voice products i.e : Mobile & Fixed Lines for 5 circles in south viz: Karnataka, Chennai, Rest of TN, AP & Kerala.
- Brand Building & Marcom – position AES as a telecom solutions partner through various ATL & BTL activities creating a brand differentiator.
- Support the sales team with all the necessary POS material.
- Events / shows for corporates.
- Road shows & POS material/ collaterals.
- Direct Marketing programmes – Existing & new subscribers.
- Loyalty programmes for existing subscribers.
- Acquisition programmes through database marketing & telecalling activities.
- Upgrade the current product offering through various alliances & solutions to put AES in the league of Telecom Solutions Provider as against a Telecom service provider, thus creating a brand differentiator.
- Envisage and develop synergized & customized solutions around Mobility & Wire Lines to offer a comprehensive telecom solution to the corporate.
- Achieve quarter on quarter growth of 100% on the subscriber additions.
- Ensure the maintenance and growth of the base through focused customer retention programs.
- Achieve revenue targets despite the drop in prices with very aggressive VAS upsell & other revenue enhancement measures.
Group Product Manager
III, BPL Mobile Communications Ltd, Postpaid & Value Added
Services, VAS
Mumbai
05.2004 - 05.2005
- Business Owner - Postpaid Revenues / VAS Revenues (~250 crs.).
- Business Owner - Postpaid Subscriber base (~300K subscribers), Develop overall strategy for increasing the market share - Revenue & Subscriber base.
- Develop & implement.
- Acquisition strategy - New subscriber additions.
- Retention strategy - Retention of the existing and new subscribers.
- Revenue Enhancement strategy - Tariff initiatives.
- Develop and implement strategy revolving around increasing penetration on various new & existing Value Added Services.
- Direct Marketing campaigns through mailers & telecalling.
- Undertake various market research studies.
- Based on the results, develop & launch various Customer Affinity programmes & initiatives.
- Launch and implement communication plans for new products / promotions.
- Direct mailing activities for existing subscribers.
- New services tariffs / promotional offers.
- Develop alliances and joint promotions with other marketers/services such as discount cards, hotels & restaurants etc.
- With the objective of adding value to the existing BPL Mobile offering & services.
- Key Achievements:.
- Grew the postpaid subscriber base by 50% during the year by developing an aggressive Subscriber Acquisition & Retention strategy.
- Grew postpaid revenues by 38%, achieving all time high revenues on postpaid.
Senior Manager
BPL Mobile Group
09.2003 - 04.2004
- Business Strategy Team – Overall Revenues for the Group (~ 750 crs.) Job Profile:.
- Business Planning & Review of the group.
- Preparing of the Annual Operating Plan for the Group.
- Preparing the Strategic Long Term Revenue Plan.
- Monthly, Quarterly and Half yearly review of Operations of the group and recommendation of mid course corrections to the various operating circles.
- Consolidation of MIS for the Group.
- Preparation / Consolidation of Various Management reports for review.
- Evaluation of various Strategic Business Proposals.
- Represent CEO’s office on various task forces to drive revenue growth and provide direction to operating circles Key Achievements:.
- Selected personally by the CEO to drive revenue growth within the organization.
Product Manager
BPL Mobile Communication Ltd
04.2001 - 05.2003
- Achieve Acquisition Targets - Design & Implementation of Tariff Plans and Promotions.
- Achieve the Acquisition target by launch of new Tariff Plans, New products, tie-ups & promotional schemes.
- Launch new Tariff Plans, Products and promotional schemes.
- Develop Marketing strategies for the products/promotional schemes.
- Develop Promotional schemes for the distribution channel.
- Co-ordinate with various departments for the successful launch & implementation of the new products & promotions.
- Configuration of the new Tariff Plans / Migration of subscribers with IT.
- Customer Care / Front-End briefings / trainings on the launch & implementation of new products or rate plans.
- Data Analysis on a monthly basis & post launch analysis of products, promotions and tariff plans.
- TRAI filings for all regulatory requirements including notification of new tariff plans.
Product Manager
VI, Hughes Tele.com (I) Ltd
10.2000 - 04.2001
- Launch and drive the HTIL product offering in the Residential segment.
- Development and implementation of a customer acquisition plan.
- Develop & implement a Customer Communication plan with focused media such as DM / Outdoor.
- Develop alliances and joint promotions with other marketers/services such as discount cards, hotels & restaurants etc.
- Relationship Management and customer retention strategies.
- Achievement:.
- Operations launched successfully within 3 months in the high end Residential segment.
Manager
VII, Asset International, Aptech Limited
05.1997 - 10.2000
- Planning and implementation of National marketing strategies for the products.
- Develop the Advertising campaigns for the Brand.
- Conceptualise training programs based on the Industry survey, market research and competition analysis.
- Liaison with Alliance Partners – jobstreet.com, ciol.com, Microsoft, Oracle, IBM & Lotus for marketing & promotion to increase the acquisition.
- Achieve revenue targets for the “own” centers across the country.
- Review of centers not meeting the target & put in a new business strategy for their revival.
- Budget & Manpower planning for the “Own” centers.
- Conceptualized and developed the Asset International Web Portal.
- Conduct counselors & marketing training programs.
- Liaison with an external Brand Management consultant for Brand Positioning.
- Key Achievements:.
- Received an Award of Achievement for best performance in marketing at Aptech Ltd for year 1999.
- Successfully launched Asia’s first training program on e-commerce.
Business Development Executive
VIII, CMC Limited
05.1995 - 05.1997
- Key Responsibility:.
- Corporate Training & Franchise management, Business Development in terms of corporate training programmes.
- Clients developed : Asian Paints, RBI, SBI, LIC, Central Railway to name a few.
- Setting up the Franchise network – Dombivli, Fort, Vashi, Nagpur, Nasik & Indore.
- Co-ordination with the advertising agency for advertisement & promotion material.
- Key Achievements:.
- Received a Performance Award for bagging a nationwide order from Asian Paints and Reserve Bank of India.
- Exceeded targets in terms of setting up the franchisee network.
Education
M.B.A - Marketing
Institute For Technology & Management
Mumbai 06.1993 - 04.1995
Commerce
B.Com - Mumbai University
Mumbai 06.1989 - 04.1992
Skills
Brand ManagementBusiness DevelopmentBusiness Strategy
Product Management
Content Writing
Direct SalesDirect MarketingMarketing strategiesMarket researchSalesTelecomIT Education
New product launching
Timeline
Marketing Consultant
Flexiventures Pvt Ltd
01.2015 - 08.2015
Product Head - South
Airtel Enterprise Services, AES, Bharti Infotel Ltd
05.2005 - 11.2005
Group Product Manager
III, BPL Mobile Communications Ltd, Postpaid & Value Added
Services, VAS
05.2004 - 05.2005
Senior Manager
BPL Mobile Group
09.2003 - 04.2004
Product Manager
BPL Mobile Communication Ltd
04.2001 - 05.2003
Product Manager
VI, Hughes Tele.com (I) Ltd
10.2000 - 04.2001
Manager
VII, Asset International, Aptech Limited
05.1997 - 10.2000
Business Development Executive
VIII, CMC Limited
05.1995 - 05.1997
M.B.A - Marketing
Institute For Technology & Management
06.1993 - 04.1995
Commerce
B.Com - Mumbai University
06.1989 - 04.1992