Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Poonam Shinde

Poonam Shinde

Marketing Specialist
Pune

Summary

Results-driven marketing professional with a strong analytical orientation and over a decade of experience leading integrated marketing initiatives. Proven expertise in managing high-impact offline and digital campaigns, event strategy, and end-to-end marketing operations with a focus on budget optimization and measurable ROI. Adept at developing strategic collateral, orchestrating cross-functional collaborations, and delivering brand-aligned experiences across global markets. Highly organized, adaptable, and proactive in taking ownership of new challenges to support team and business objectives.

Overview

16
16
years of professional experience
2021
2021
years of post-secondary education
2
2
Certifications

Work History

VP Marketing and Communications

BNY
08.2024 - Current
  • Helped senior marketers develop and execute multi-channel Marketing campaigns based on the business' growth strategy and key segments
  • Worked collaboratively across internal marketing teams – marketing operations, brand & design, digital marketing, corporate communications and more
  • Identify, track, and report on progress of key marketing KPIs (# of leads, web traffic, content downloads, CTRs, engagement metrics)
  • Worked closely with 3rd party agencies and with the marketing tech stack including Salesforce, Marketo, Hootsuite and more
  • Provided administrative support to department managers and/or staff - Order and maintain supplies, prepare and sort documents, initiate & oversee onboarding and contracts for 3rd party vendors
  • Deployed project management responsibilities & coordinate special projects, prepare and maintain POs, invoices, & payments, and execute legal & compliance reviews on Marketing collateral
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximising return on investments.

Marketing Manager

Siemens Limited
05.2021 - 08.2024
  • Developing the marketing strategy for vertical businesses in terms of customer insight, competition mapping, positioning, and brand proposition in accordance with the Mar-Com strategy from HQ – Germany
  • Generating target-group-specific messaging based on global vertical strategy in close collaboration with relevant business units and countries such as India, Australia, China, Saudi Arabia, Taiwan, Singapore, Malaysia, and Indonesia
  • Planning, designing, implementing, and analyzing various offline activities (including the implementation and execution of marketing events and conferences, workshops, industry focused seminars in the Middle East and Asia/ASEAN region) in accordance with the yearly calendar
  • Creating and upholding internal communication initiatives like – CXO talk sessions, Symposiums and regional townhall day
  • Pre & post-campaign coordination with all concerned internal and external stakeholders from the Middle East and Asia Pacific regions
  • Conduct Competitor analysis, market research, and connect industry stakeholders to identify potential communication measures both internally and externally
  • Driving BTL activation, partnership branding, and internal branding
  • Providing the regional Mar-com team specific guidance and priority when it comes to setting and achieving goals
  • Working with regional marketing and communications teams on standardization, design and production of marketing materials
  • Creating simple and effective messaging and positioning of offerings with end-to-end event management
  • Collaborating with relevant business units, heads, and internal stakeholders to develop marketing strategy to assist business teams in bridging gaps and reaching out to the targeted audience
  • Working hand in hand with agencies & briefing agency contacts to develop and implement marketing campaigns for vertical business objectives for existing and new customers

Marketing Specialist

PolyWorks Software Pvt. Ltd
07.2018 - 06.2020
  • Executed BTL campaigns, including trade shows, exhibitions, and events
  • Conceptualized, planned & executed different customer focused campaigns on social media and for offline marketing initiatives
  • Prepared marketing budget to develop cost-effective measures for marketing initiatives
  • Conducted technical webinars in collaboration with technical heads
  • First point of contact for internal and external stakeholders, managed marketing operations and coordination between HQ and region
  • Handled & presented budget management reports to global head
  • Collaborated with product and sales team to develop strategic digital media marketing initiatives
  • Planned and produced POS materials and merchandise, as well as managed inventory and logistics
  • Attended marketing events and conferences to boost brand and network with industry leaders
  • Investigated competitors and demographics to compare and evaluate best marketing techniques
  • Attended marketing events and conferences to boost brand and network with industry leaders

Program Marketing Executive

Quick Heal Technologies
10.2015 - 06.2018
  • Designed and executed marketing campaigns for the brands Seqrite (B2B) and Quick Heal (B2C)
  • Handled the company's participation in national and international events, exhibitions, and BTL activities
  • Implemented digital marketing strategies and social media optimization
  • Managed vendors and agencies and kept track of budgets
  • Collaborated with internal and external stakeholders.
  • Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
  • Handled social media pages like Facebook, Instagram and YouTube to promote products and events.
  • Executed successful marketing events, open houses and display shows for products
  • Proofed marketing collateral to verify error-free before distribution
  • Developed innovative marketing campaigns to drive substantial sales

Senior Marketing Executive

Antraweb Technologies Pvt. Ltd
02.2013 - 10.2015
  • Headed lead generation, inside sales, and business development initiatives while managing key sales accounts
  • Handled channel partner marketing and social media management
  • Planned and carried out BTL activities and internal communication initiatives
  • Acquired and provided services to clients like Elica Pb India Pvt Ltd., Garware Motors, FOTOFAST, Emcure, and Volkswagen

Software Engineer

Capgemini India Pvt
04.2010 - 03.2011
  • Handled application support for five applications
  • Fixed technical issues and updated the databases for the HRMS
  • Worked with the development team to resolve hurdles
  • Created dashboards for managers and department heads
  • Devised test cases to support enhancements and expansions of functionality
  • Helped team complete smooth, professional software deployments for employee applications

Indexer

MMF Systems Pvt. Ltd
05.2009 - 04.2010
  • Filed online faxes and indexed financial documents from 18 hospitals, from USA region

Education

MBA - Marketing Specialization

MIT School of Management
Pune, MH

Bachelor of Computer Applications - Computer And Information Systems

Indira Institute of Management
Pune, MH
04.2001 - 06.2009

Skills

Certification

HubSpot: Inbound Marketing, certified

Timeline

VP Marketing and Communications

BNY
08.2024 - Current

Marketing Manager

Siemens Limited
05.2021 - 08.2024

Marketing Specialist

PolyWorks Software Pvt. Ltd
07.2018 - 06.2020

Program Marketing Executive

Quick Heal Technologies
10.2015 - 06.2018

Senior Marketing Executive

Antraweb Technologies Pvt. Ltd
02.2013 - 10.2015

Software Engineer

Capgemini India Pvt
04.2010 - 03.2011

Indexer

MMF Systems Pvt. Ltd
05.2009 - 04.2010

Bachelor of Computer Applications - Computer And Information Systems

Indira Institute of Management
04.2001 - 06.2009

MBA - Marketing Specialization

MIT School of Management

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Poonam ShindeMarketing Specialist