Poonam Shinde
Marketing Specialist
Pune
Summary
Results-driven marketing professional with a strong analytical orientation and over a decade of experience leading integrated marketing initiatives. Proven expertise in managing high-impact offline and digital campaigns, event strategy, and end-to-end marketing operations with a focus on budget optimization and measurable ROI. Adept at developing strategic collateral, orchestrating cross-functional collaborations, and delivering brand-aligned experiences across global markets. Highly organized, adaptable, and proactive in taking ownership of new challenges to support team and business objectives.
Overview
16
16
years of professional experience
2021
2021
years of post-secondary education
2
2
Certifications
Work History
VP Marketing and Communications
BNY
08.2024 - Current
- Helped senior marketers develop and execute multi-channel Marketing campaigns based on the business' growth strategy and key segments
- Worked collaboratively across internal marketing teams – marketing operations, brand & design, digital marketing, corporate communications and more
- Identify, track, and report on progress of key marketing KPIs (# of leads, web traffic, content downloads, CTRs, engagement metrics)
- Worked closely with 3rd party agencies and with the marketing tech stack including Salesforce, Marketo, Hootsuite and more
- Provided administrative support to department managers and/or staff - Order and maintain supplies, prepare and sort documents, initiate & oversee onboarding and contracts for 3rd party vendors
- Deployed project management responsibilities & coordinate special projects, prepare and maintain POs, invoices, & payments, and execute legal & compliance reviews on Marketing collateral
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximising return on investments.
Marketing Manager
Siemens Limited
05.2021 - 08.2024
- Developing the marketing strategy for vertical businesses in terms of customer insight, competition mapping, positioning, and brand proposition in accordance with the Mar-Com strategy from HQ – Germany
- Generating target-group-specific messaging based on global vertical strategy in close collaboration with relevant business units and countries such as India, Australia, China, Saudi Arabia, Taiwan, Singapore, Malaysia, and Indonesia
- Planning, designing, implementing, and analyzing various offline activities (including the implementation and execution of marketing events and conferences, workshops, industry focused seminars in the Middle East and Asia/ASEAN region) in accordance with the yearly calendar
- Creating and upholding internal communication initiatives like – CXO talk sessions, Symposiums and regional townhall day
- Pre & post-campaign coordination with all concerned internal and external stakeholders from the Middle East and Asia Pacific regions
- Conduct Competitor analysis, market research, and connect industry stakeholders to identify potential communication measures both internally and externally
- Driving BTL activation, partnership branding, and internal branding
- Providing the regional Mar-com team specific guidance and priority when it comes to setting and achieving goals
- Working with regional marketing and communications teams on standardization, design and production of marketing materials
- Creating simple and effective messaging and positioning of offerings with end-to-end event management
- Collaborating with relevant business units, heads, and internal stakeholders to develop marketing strategy to assist business teams in bridging gaps and reaching out to the targeted audience
- Working hand in hand with agencies & briefing agency contacts to develop and implement marketing campaigns for vertical business objectives for existing and new customers
Marketing Specialist
PolyWorks Software Pvt. Ltd
07.2018 - 06.2020
- Executed BTL campaigns, including trade shows, exhibitions, and events
- Conceptualized, planned & executed different customer focused campaigns on social media and for offline marketing initiatives
- Prepared marketing budget to develop cost-effective measures for marketing initiatives
- Conducted technical webinars in collaboration with technical heads
- First point of contact for internal and external stakeholders, managed marketing operations and coordination between HQ and region
- Handled & presented budget management reports to global head
- Collaborated with product and sales team to develop strategic digital media marketing initiatives
- Planned and produced POS materials and merchandise, as well as managed inventory and logistics
- Attended marketing events and conferences to boost brand and network with industry leaders
- Investigated competitors and demographics to compare and evaluate best marketing techniques
- Attended marketing events and conferences to boost brand and network with industry leaders
Program Marketing Executive
Quick Heal Technologies
10.2015 - 06.2018
- Designed and executed marketing campaigns for the brands Seqrite (B2B) and Quick Heal (B2C)
- Handled the company's participation in national and international events, exhibitions, and BTL activities
- Implemented digital marketing strategies and social media optimization
- Managed vendors and agencies and kept track of budgets
- Collaborated with internal and external stakeholders.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Handled social media pages like Facebook, Instagram and YouTube to promote products and events.
- Executed successful marketing events, open houses and display shows for products
- Proofed marketing collateral to verify error-free before distribution
- Developed innovative marketing campaigns to drive substantial sales
Senior Marketing Executive
Antraweb Technologies Pvt. Ltd
02.2013 - 10.2015
- Headed lead generation, inside sales, and business development initiatives while managing key sales accounts
- Handled channel partner marketing and social media management
- Planned and carried out BTL activities and internal communication initiatives
- Acquired and provided services to clients like Elica Pb India Pvt Ltd., Garware Motors, FOTOFAST, Emcure, and Volkswagen
Software Engineer
Capgemini India Pvt
04.2010 - 03.2011
- Handled application support for five applications
- Fixed technical issues and updated the databases for the HRMS
- Worked with the development team to resolve hurdles
- Created dashboards for managers and department heads
- Devised test cases to support enhancements and expansions of functionality
- Helped team complete smooth, professional software deployments for employee applications
Indexer
MMF Systems Pvt. Ltd
05.2009 - 04.2010
- Filed online faxes and indexed financial documents from 18 hospitals, from USA region
Education
MBA - Marketing Specialization
MIT School of Management
Pune, MHBachelor of Computer Applications - Computer And Information Systems
Indira Institute of Management
Pune, MH 04.2001 - 06.2009
Skills
Strategic marketing oversight
Creativity and Problem Solving
Event management
Campaign planning
Brand management
Marketing operations
Merchandise planning
Budget management
Vendor relations
Event planning and execution
Marketing collateral
Product launch
Market strategy development
Global marketing
Trade show planning
Branding development
Budget oversight
Digital Marketing
Process improvement
Certification
HubSpot: Inbound Marketing, certified
Timeline
VP Marketing and Communications
BNY
08.2024 - Current
Marketing Manager
Siemens Limited
05.2021 - 08.2024
Marketing Specialist
PolyWorks Software Pvt. Ltd
07.2018 - 06.2020
Program Marketing Executive
Quick Heal Technologies
10.2015 - 06.2018
Senior Marketing Executive
Antraweb Technologies Pvt. Ltd
02.2013 - 10.2015
Software Engineer
Capgemini India Pvt
04.2010 - 03.2011
Indexer
MMF Systems Pvt. Ltd
05.2009 - 04.2010
Bachelor of Computer Applications - Computer And Information Systems
Indira Institute of Management
04.2001 - 06.2009
MBA - Marketing Specialization
MIT School of Management