Poonam Waghela
Senior Manager - Omnichannel
Mumbai
Summary
Motivated and results-driven individual with proven track record in supporting business with personalisation activity, data analytics and process mapping. Identifies business needs and develops valuable solutions to improve accuracy and process optimization. Drives business success with recommendations based on data findings. Perceptive and logical Data Analyst communicates well with both technical professionals and end-users to identify and translate business requirements. Offers 9.5 years of experience driving data accuracy and integrity. Builds and leads teams of talented professionals to develop valuable process solutions and meet business objectives.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Senior Manager - Omnichannel
Malabar Gold & Diamonds
2025.02 - Current
- Forming Ecommerce Usecases and preparing hypothesis to validate
- Checking purchase journey funnel to evaluate the gaps in each steps and performing enhancement based on observation and analysis
- Coordinating with growth & innovation market head to form a roadmap for omnichannel plan
- Forming summary of analysis using looker studio
- Evaluating additional feasibility of Adobe Target tool to validated the hypothesis
Experimentation Lead
Accenture Solutions Pvt Ltd Co.
2023.12 - 2025.02
- Forming relevant usecases for personalisation & optimisation activity
- Preparing detailed hypothesis to validate usecases
- Utilizing UAT platform for user testing for qualitative enhancement
- Contribute to data-driven decisions by performing the deep analysis of website journey
- Coordinate with stakeholders on daily basis across the globe to support on personalisation activity based on business goals
- Assisting business to form strong KPI based on user journey
- Participate in daily Product owners call to discuss the challenges, idea generation and process progress
- Develop and communicate the product vision to the development team.
- Define the product strategy and roadmap based on Business Vision/Objectives & important metrics, and business feedback.
- Maintain and prioritize the product backlog, ensuring it aligns with the product vision and goals.
- Define user stories, epics, and acceptance criteria in collaboration with the team updating the same in ticketing tool for tracking purpose
- Act as the primary POC between customers, Product Manager and the development team.
- Supporting B2C segment to form KPI and progress towards that
- Work closely with the Scrum Master and development team to ensure a clear understanding of backlog items.
- Participate in Scrum events such as sprint planning, daily stand-ups, sprint review, and retrospectives.
- Ensure that the delivered product increments meet the acceptance criteria and quality standards.
- Identify areas for improvement in the development process, product and work towards timely delivery
Analytics Advisory Senior Analyst
Accenture Solutions Pvt Lt Co.
2018.10 - 2023.12
- Contributing to pre-analysis, preparing hypothesis document, checking test viability, presenting designs to stakeholders, implementing the test, monitoring it further and performing post analysis once test is switched off.
- Developing designs for stakeholder using Figma tool to visually present the designs
- Implemented Recommendations using different criteria based on analysis and target calls parameters developed using launch.
- Executing audience-based testing and personalizing the test accordingly
- Developed test using Automated personalization which is based on machine learning
- Personalizing paid media campaign based on location and persona
- Executed the retargeting activity using segment from AAM and profile scripts
- Well versed with auto-allocate and auto-target configuration
Senior Software Developer
Stellar Consulting
2018.01 - 2018.09
- Prepared responsive UI (Hero Advisor software) for a financial application by using Angular JavaScript, React JavaScript and Bootstrap library
- Design wireframe by using Draw IO for helping clients understand the project
Software Developer
Alchemy Solutions Pvt. Ltd
2017.09 - 2017.12
- Creating software application (DHL Software) on asp.net platform
- Using Sql server for database and asp.net for logic
- Design UI by using Bootstrap
- Using timers to create the process flow
Senior Web Developer
ABEC Pvt. Ltd
2017.02 - 2017.09
- Creating websites by using PHP, Sql, HTML, CSS, ap.net platform and JavaScript
- Using MySql for database and PHP for logic
- Design UI by using Bootstrap
- Payment gateway integration
- Track user data by using Adobe’s tagging feature
Web Developer
Accenture Service Pvt. Ltd
2015.03 - 2017.02
- Manage tasks in JIRA
- Manage websites in automobile domain by using AEM, SharePoint and Teamsite
- Enhance the look and feel of websites by using Bootstrap technology
- Fix problems encountered on functional website
Software Developer
x-Biztechventures Pvt Ltd co.
2013.05 - 2015.02
- Implementing web pages with new functionalities
- Creating website responsiveness using media queries
- Work on the Web services and call as API using ajax for data centric web pages
- Troubleshoot the functionality by using frontend technologies
- Create custom validation
Education
Software Development - Information Technology
GNIIT
Mumbai 2009.06 - 2013.05
Bachelor of Commerce - Accounting
KES Shroff College of Arts & Commerce
Mumbai 2011.06 - 2012.06
Higher Secondary Certificate - Accounting
KES Shroff College of Arts & Commerce
Mumbai 2008.06 - 2009.06
Secondary School Certificate -
Sardar Vallabhai Patel High School
Mumbai 2006.06 - 2007.06
Skills
Data analysis
Adobe Target
Adobe Analytics
Adobe - Customer Data Platform
UX Design
Audience Manager
Process Mapping
Project Management
Looker Studio
VWO
Power BI
User Testing
Monsido - Heatmap tool
Certification
Aobe Target Business Practitioner
Timeline
Senior Manager - Omnichannel
Malabar Gold & Diamonds
2025.02 - Current
Aobe Target Business Practitioner
2024-06
Experimentation Lead
Accenture Solutions Pvt Ltd Co.
2023.12 - 2025.02
Analytics Advisory Senior Analyst
Accenture Solutions Pvt Lt Co.
2018.10 - 2023.12
Senior Software Developer
Stellar Consulting
2018.01 - 2018.09
Software Developer
Alchemy Solutions Pvt. Ltd
2017.09 - 2017.12
Senior Web Developer
ABEC Pvt. Ltd
2017.02 - 2017.09
Web Developer
Accenture Service Pvt. Ltd
2015.03 - 2017.02
Software Developer
x-Biztechventures Pvt Ltd co.
2013.05 - 2015.02
Bachelor of Commerce - Accounting
KES Shroff College of Arts & Commerce
2011.06 - 2012.06
Software Development - Information Technology
GNIIT
2009.06 - 2013.05
Higher Secondary Certificate - Accounting
KES Shroff College of Arts & Commerce
2008.06 - 2009.06
Secondary School Certificate -
Sardar Vallabhai Patel High School
2006.06 - 2007.06