Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Poonam Waghela

Senior Manager - Omnichannel
Mumbai

Summary

Motivated and results-driven individual with proven track record in supporting business with personalisation activity, data analytics and process mapping. Identifies business needs and develops valuable solutions to improve accuracy and process optimization. Drives business success with recommendations based on data findings. Perceptive and logical Data Analyst communicates well with both technical professionals and end-users to identify and translate business requirements. Offers 9.5 years of experience driving data accuracy and integrity. Builds and leads teams of talented professionals to develop valuable process solutions and meet business objectives.

Overview

12
12
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Senior Manager - Omnichannel

Malabar Gold & Diamonds
02.2025 - Current
  • Forming Ecommerce Usecases and preparing hypothesis to validate
  • Checking purchase journey funnel to evaluate the gaps in each steps and performing enhancement based on observation and analysis
  • Coordinating with growth & innovation market head to form a roadmap for omnichannel plan
  • Forming summary of analysis using looker studio
  • Evaluating additional feasibility of Adobe Target tool to validated the hypothesis


Experimentation Lead

Accenture Solutions Pvt Ltd Co.
12.2023 - 02.2025


  • Forming relevant usecases for personalisation & optimisation activity
  • Preparing detailed hypothesis to validate usecases
  • Utilizing UAT platform for user testing for qualitative enhancement
  • Contribute to data-driven decisions by performing the deep analysis of website journey
  • Coordinate with stakeholders on daily basis across the globe to support on personalisation activity based on business goals
  • Assisting business to form strong KPI based on user journey
  • Participate in daily Product owners call to discuss the challenges, idea generation and process progress
  • Develop and communicate the product vision to the development team.
  • Define the product strategy and roadmap based on Business Vision/Objectives & important metrics, and business feedback.
  • Maintain and prioritize the product backlog, ensuring it aligns with the product vision and goals.
  • Define user stories, epics, and acceptance criteria in collaboration with the team updating the same in ticketing tool for tracking purpose
  • Act as the primary POC between customers, Product Manager and the development team.
  • Supporting B2C segment to form KPI and progress towards that
  • Work closely with the Scrum Master and development team to ensure a clear understanding of backlog items.
  • Participate in Scrum events such as sprint planning, daily stand-ups, sprint review, and retrospectives.
  • Ensure that the delivered product increments meet the acceptance criteria and quality standards.
  • Identify areas for improvement in the development process, product and work towards timely delivery

Analytics Advisory Senior Analyst

Accenture Solutions Pvt Lt Co.
10.2018 - 12.2023


  • Contributing to pre-analysis, preparing hypothesis document, checking test viability, presenting designs to stakeholders, implementing the test, monitoring it further and performing post analysis once test is switched off.
  • Developing designs for stakeholder using Figma tool to visually present the designs
  • Implemented Recommendations using different criteria based on analysis and target calls parameters developed using launch.
  • Executing audience-based testing and personalizing the test accordingly
  • Developed test using Automated personalization which is based on machine learning
  • Personalizing paid media campaign based on location and persona
  • Executed the retargeting activity using segment from AAM and profile scripts
  • Well versed with auto-allocate and auto-target configuration

Senior Software Developer

Stellar Consulting
01.2018 - 09.2018
  • Prepared responsive UI (Hero Advisor software) for a financial application by using Angular JavaScript, React JavaScript and Bootstrap library
  • Design wireframe by using Draw IO for helping clients understand the project

Software Developer

Alchemy Solutions Pvt. Ltd
09.2017 - 12.2017
  • Creating software application (DHL Software) on asp.net platform
  • Using Sql server for database and asp.net for logic
  • Design UI by using Bootstrap
  • Using timers to create the process flow

Senior Web Developer

ABEC Pvt. Ltd
02.2017 - 09.2017
  • Creating websites by using PHP, Sql, HTML, CSS, ap.net platform and JavaScript
  • Using MySql for database and PHP for logic
  • Design UI by using Bootstrap
  • Payment gateway integration
  • Track user data by using Adobe’s tagging feature

Web Developer

Accenture Service Pvt. Ltd
03.2015 - 02.2017
  • Manage tasks in JIRA
  • Manage websites in automobile domain by using AEM, SharePoint and Teamsite
  • Enhance the look and feel of websites by using Bootstrap technology
  • Fix problems encountered on functional website

Software Developer

x-Biztechventures Pvt Ltd co.
05.2013 - 02.2015
  • Implementing web pages with new functionalities
  • Creating website responsiveness using media queries
  • Work on the Web services and call as API using ajax for data centric web pages
  • Troubleshoot the functionality by using frontend technologies
  • Create custom validation

Education

Software Development - Information Technology

GNIIT
Mumbai
06.2009 - 05.2013

Bachelor of Commerce - Accounting

KES Shroff College of Arts & Commerce
Mumbai
06.2011 - 06.2012

Higher Secondary Certificate - Accounting

KES Shroff College of Arts & Commerce
Mumbai
06.2008 - 06.2009

Secondary School Certificate -

Sardar Vallabhai Patel High School
Mumbai
06.2006 - 06.2007

Skills

Data analysis

Adobe Target

Adobe Analytics

Adobe - Customer Data Platform

UX Design

Audience Manager

Process Mapping

Project Management

Looker Studio

VWO

Power BI

User Testing

Monsido - Heatmap tool

Certification

Aobe Target Business Practitioner

Timeline

Senior Manager - Omnichannel

Malabar Gold & Diamonds
02.2025 - Current

Aobe Target Business Practitioner

06-2024

Experimentation Lead

Accenture Solutions Pvt Ltd Co.
12.2023 - 02.2025

Analytics Advisory Senior Analyst

Accenture Solutions Pvt Lt Co.
10.2018 - 12.2023

Senior Software Developer

Stellar Consulting
01.2018 - 09.2018

Software Developer

Alchemy Solutions Pvt. Ltd
09.2017 - 12.2017

Senior Web Developer

ABEC Pvt. Ltd
02.2017 - 09.2017

Web Developer

Accenture Service Pvt. Ltd
03.2015 - 02.2017

Software Developer

x-Biztechventures Pvt Ltd co.
05.2013 - 02.2015

Bachelor of Commerce - Accounting

KES Shroff College of Arts & Commerce
06.2011 - 06.2012

Software Development - Information Technology

GNIIT
06.2009 - 05.2013

Higher Secondary Certificate - Accounting

KES Shroff College of Arts & Commerce
06.2008 - 06.2009

Secondary School Certificate -

Sardar Vallabhai Patel High School
06.2006 - 06.2007
Poonam WaghelaSenior Manager - Omnichannel